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Trustpilot vs Swell Comparison (2026)

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Good recommendations?

Trustpilot

Swell

Overview

A customer review management tool that brings businesses and consumers together through reviews.

Swell is the AI-powered patient experience agent for DSOs, MSOs, and PE-backed specialty groups. We unify reviews, patient surveys, employee feedback, and healthcare listings into one system that reads every signal, responds in your brand voice, surfaces what's working, and flags what's not — across

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

299

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

1.2K

789

300

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

4.6

358

266

Value for money

Ease of use

Features

Customer support

80%

would recommend this app

Pros

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”

Radha S.

Legal Assistant

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”

Cameron M.

Graphic Design and Ecommerce Manager

Pros

“It really helps us keep up with patient experience and just how they feel about the practice.”

Natalie G.

Practice Management

“Navigating through the site makes it so simple.”

Summer N.

Practice Manager

“Swell also makes it easier for our patients to leave reviews that arent so technologically inclined by sending them a text with a link, they click it and it brings them right where they need to go to leave the review.”

Holly M.

Operations Manager

Cons

“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”

Suzanne L.

Head of CRM

Cons

“Problem with mobile chat duplicating the test is on ongoing pain in the A$$. ”

David W.

CEO

“We had an issue with posting reviews to our website using a widget they provided – it worked on the desktop but not on the mobile – and it was impossible to get help.”

Scott B.

Marketing Director

“Constantly have to refresh to see new messages from customers/team. When you are typing, if someone sends you a message it will delete everything you typed.”

Nikki J.

Customer Service and Scheduling Supervisor