Cision vs Signal AI

Google Analytics 360

HubSpot Marketing Hub

Jungle Scout

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Jungle Scout helps businesses optimize products, listings, sales, and marketing across the Amazon marketplace. It offers an extension for Google Chrome and Mozilla Firefox browsers, enabling users to view product demand, competitors, and profit projections and validate new product ideas.

Find influencers, build awareness, share brand news with press releases, and track coverage across traditional and social media outlets with a single solution.

A/B Testing

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Article Author Database

Audience Analytics

Audience Engagement

Auto Update

Brand Tracking

Campaign Analytics

Campaign Planning

Campaign Tracking

Clippings Management

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Database

Contact Management

Content Discovery

Conversion Tracking

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Data Visualization

Digital Asset Management

Direct Mail Management

Email Alerts

Email Distribution

Email Marketing

Email Templates

Engagement Tracking

Event Marketing

Filtering

Hashtag Tracking

Influencer Tracking

Keyword Tracking

KPI Monitoring

Media Monitoring

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Distribution

Performance Metrics

Post Scheduling

Press Monitoring

Press Release Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Reputation Management

ROI Tracking

Search/Filter

Sentiment Analysis

Social Media Integration

Social Media Monitoring

Social Performance Management

Template Management

Third-Party Integrations

Trend Analysis

User Management

Visual Analytics

Website Analytics

Cision

Web-based

Basic

Chief Marketing Officer

I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media

Marketing Analytics and Research Manager

The customizable dashboards are easy to use, and I love the visualizations.

CEO, Founder

Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget.

Additionally, the feature of scheduling releases ahead of time proved to be a helpful time management tool.

The outcome of my published Press Releases was satisfactory, with seamless image integration.

Communications Manager

Cision's reporter database is much more robust than Meltwater's, as they have trade/niche publications and more complete staff listings.

I was not satisfied with the package price and level of customer service from Cision.

As a result, I am regularly publishing Press Releases with this new partner.

We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors.

However, given the price, I was disappointed with the limited reach.

Director of Strategic Communications

Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms.

Senior Corporate Communications Specialist

Cision allows us to track the online conversation surrounding a certain topic, and allows us to keep a pulse on how our company and products are being discussed.

The media monitoring alerts can be a little tricky to setup and remove.

Cision provides a sub-par product and high prices.

Contractor 

The search function is needlessly complicated.

Marketing Manager

The database willingly includes contact information for media who do not want to be contact by PR professionals. If you do not pay attention to this included information, you risk contacting these individuals and hurting your brand's reputation.

Cision automatically grades content as positive, negative, or neutral, but it is FAR from a perfect process.

Vice President

Our team has become disillusioned with how difficult it has become to create meaningful media lists.

Assistant Content Marketing Manager

I feel like the breadth of reporters on this database is not good as some other reporter databases.

Overall, Cision is an imperfect but very necessary tool for anyone in the PR and communications field.

Sr. Comms Associate

Reporter database constantly updated, new features including social accounts and connections to other reporters covering similar topics are great

The technical support is a bit of a disaster.

marketing coordinator

With an easy to use dashboard, their massive connections, and fantastic customer service.

Marketing Consultant 

It can be useful if you just need your release "published" so you can point to it and you don't want this to just occur on your own site.

It's a great way to grow your list of media contacts from a very large database.

Account Executive

I use Cision on a daily basis to reach out to the media with brand press releases.

Mkt Manager

Digital Marketing Strategist

I have been a user for 2 years now and it amazes me how much data it can pull for my brands.

During setup, it's extremely easy to set up exactly what you want.

I also wish we could edit lists once they are created.

Can be pricey. But if you are willing to invest in the technology, it is def.

I like that you can populate targeted results very easily!

to be fair, I didn't expect much as I used the lowest level they offer)

Constantly improving experience for customers and would recommend.

Customer Support

Monitoring and Alerts

Press Release Publishing

Pricing

Media Contacts

User Interface

Press Releases

Data Pull

List Building

Freelancers

Small Business

Large Enterprises

Mid-size Business

Brand24

Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.

Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.

Prezly

Prezly is the all-in-one tool for PR teams. Manage stakeholder relations with our PR CRM, craft press releases, publish and pitch stories, send mass campaigns, track coverage, get engagement analytics and create fully branded online newsrooms, all in one place.

Cision is a PR management platform that provides one of the most comprehensive global databases of media contacts and outlets and can be used for journalist and influencer identification and outreach, media monitoring and analytics, and press release distribution.

Signal AI is a Public Relations software designed for PR professionals to spot critical signals from the media to get ahead of stories.

Data Import/Export

Signal AI

Windows

Linux

Chromebook

Meltwater

Media Relations Manager

Ability to customise reports could be improved; although it's difficult to search by topics rather than key words, sometimes key word searches lead to too many false positives.

Head of External Comms 

The customer service is very responsive for any of my needs, both on the chat in the platform and via email.

Sr Manager Global Communications

Again, no complex Boolean strings and less chaff in the coverage results!

I also appreciate the webinars they hold for getting additional value out of the platform.

student

Excellent customer service that is available at all times and that follows up.

Senior Media Analyst

Great customer support and constant improvements being implemented.

Account Director

Signal is easy to use and provides us with valuable data.

I am sure I am only scraping the surface on what it can do.

Accountant

I generally satisfied with functionalities, also adding very helpful customer support.

Cision vs Signal AI Comparison (2026)

Cision

Signal AI

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives