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Google Analytics 360 vs Cision Comparison (2026)

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Google Analytics 360

Cision

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Find influencers, build awareness, share brand news with press releases, and track coverage across traditional and social media outlets with a single solution.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

8.1K

5.8K

1.9K

253

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

3.8

Value for money

Ease of use

Features

Customer support

59%

would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”

Bharati D.

Director

Pros

“I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media”

Thibault D.

Chief Marketing Officer

“The customizable dashboards are easy to use, and I love the visualizations.”

Karly A.

Marketing Analytics and Research Manager

“Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget.”

Venita T.

CEO, Founder

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”

Parsa G.

Sr AI Analyst

Cons

“I was not satisfied with the package price and level of customer service from Cision.”

Venita T.

CEO, Founder

“Cision provides a sub-par product and high prices.”

Drew C.

CEO

“We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors.”

Katie A.

Communications Manager