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HubSpot Marketing Hub vs Cision Comparison (2026)

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Good recommendations?

HubSpot Marketing Hub logo

HubSpot Marketing Hub

Cision logo

Cision

Overview

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Find influencers, build awareness, share brand news with press releases, and track coverage across traditional and social media outlets with a single solution.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

6.2K

5

4

3

2

1

3.7K

2K

361

54

28

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

3.8

89

5

4

3

2

1

28

36

13

6

6

  • Value for money
  • Ease of use
  • Features
  • Customer support
59%
would recommend this app

Pros

“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
Verified reviewer profile picture

BRIJ K.

IT Exedutive

“E.g. you can only create a certain amount of audience lists dependent on your package deal. But that audience list also can only contain what they call marketing contacts, which dependent on your package deal you only have a certain amount of, unless you buy more.”
RR

Rasmus R.

Paid Specialist

“Having the ability to track the conversations and deal stages without having to hop from one tool to another is nice, as I work with both individual clients and larger clients.”
LV

Luis V.

Account Executive

Pros

“I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media”
TD

Thibault D.

Chief Marketing Officer

“The customizable dashboards are easy to use, and I love the visualizations.”
KA

Karly A.

Marketing Analytics and Research Manager

“Consequently, I have shifted to a different Press Release partner that better supports my clients' target audience and fits within my budget.”
VT

Venita T.

CEO, Founder

Cons

“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Verified reviewer profile picture

Valérie L.

Senior Director, Brand and Marketing

“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Verified reviewer profile picture

Jordan V.

Sales Specialist

“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG

Daniel G.

Administrator

Cons

“I was not satisfied with the package price and level of customer service from Cision.”
VT

Venita T.

CEO, Founder

“Cision provides a sub-par product and high prices.”
DC

Drew C.

CEO

“We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors.”
KA

Katie A.

Communications Manager

  • Vendor responds to reviews
  • Last review11 days ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features116
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Autoresponders
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chatbot
  • Click Tracking
  • Clippings Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Direct Mail Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Google Analytics Integration
  • Hashtag Tracking
  • Image Library
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Management
  • Media Monitoring
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscriber Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Total features72
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Article Author Database
  • Audience Analytics
  • Audience Engagement
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Autoresponders
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Chatbot
  • Click Tracking
  • Clippings Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Direct Mail Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • Form Builder
  • Forms Creation & Design
  • Google Analytics Integration
  • Hashtag Tracking
  • Image Library
  • Influencer Tracking
  • KPI Monitoring
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Management
  • Media Monitoring
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Post Management
  • Post Scheduling
  • Predictive Analytics
  • Press Monitoring
  • Press Release Builder
  • Prospecting Tools
  • ROI Tracking
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Responsive Web Design
  • Role-Based Permissions
  • SEO Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Sentiment Analysis
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Subscriber Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Hosting
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking

Integrations

  • Total integrations210
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer
  • AllClients
  • AskNicely
  • Atomic AI
  • Attribution
  • Azuqua
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • Coevera
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio AI CRM
  • Cyfe
  • Databox
  • Datanyze
  • Direct Mail
  • Dotdigital
  • Drift
  • Dropbox
  • Dropbox Sign
  • EZ Texting
  • Ease.io
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Facebook Business Suite
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Forms
  • Gravity Forms
  • Groove
  • Grow
  • Help Scout
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • Infer
  • Instagram
  • Instapage
  • Invoca
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall & SMS
  • Klips
  • Kommo
  • Kustomer
  • Lately
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadfeeder
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Netskope One Platform
  • Nimble
  • Nutshell
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Planful for Marketing
  • Podio
  • Powtoon
  • Privy
  • Proposify
  • Pure Chat
  • QuickBooks Online Advanced
  • Qwilr
  • Recurly
  • Robly
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • Stitch
  • Stripe
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • Tray.io
  • Trello
  • Typeform
  • Uberflip
  • Unbounce
  • Vidyard
  • Vtiger CRM
  • Webflow
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBookMe
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • monday AI Work Platform
  • noCRM
  • weclapp
  • Total integrationsN/A
  • AWeber
  • Accelo
  • Act!
  • ActiveDEMAND
  • Acuity Scheduling
  • AdRoll
  • Adobe Commerce
  • Aircall
  • Alchemer
  • AllClients
  • AskNicely
  • Atomic AI
  • Attribution
  • Azuqua
  • Bedrock Data
  • Benchmark Email
  • Bevy
  • BigCommerce
  • BigContacts
  • Bitrix24
  • Brevo
  • BrightInfo
  • Brightcove
  • BuiltWith
  • Calendly
  • CallRail
  • Campaign Monitor by Marigold
  • Capsule
  • Ceros
  • ChannelMix
  • Chargebee
  • CircleLoop
  • ClearVoice
  • ClientPoint
  • Clio
  • Coevera
  • CompanyHub
  • ConnectWise PSA
  • Constant Contact
  • Contactually
  • Copper
  • Creatio AI CRM
  • Cyfe
  • Databox
  • Datanyze
  • Direct Mail
  • Dotdigital
  • Drift
  • Dropbox
  • Dropbox Sign
  • EZ Texting
  • Ease.io
  • Efficy CRM
  • Emma by Marigold
  • Eventbrite
  • Facebook Business Suite
  • Forecast
  • FreshBooks
  • Freshsales
  • Front
  • FullContact
  • GetAccept
  • GetResponse
  • Getsitecontrol
  • Gmail
  • GoTo Webinar
  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Drive
  • Google Forms
  • Gravity Forms
  • Groove
  • Grow
  • Help Scout
  • Highrise
  • Hotjar
  • HubSpot CRM
  • HubSpot Sales Hub
  • Infer
  • Instagram
  • Instapage
  • Invoca
  • Jotform
  • Justuno
  • Keap
  • Kissmetrics
  • Kixie PowerCall & SMS
  • Klips
  • Kommo
  • Kustomer
  • Lately
  • LeadDyno
  • LeadGnome
  • LeadMaster
  • Leadcamp
  • Leadfeeder
  • Leadpages
  • LeadsBridge
  • Less Annoying CRM
  • LinkedIn for Business
  • LiveChat
  • LiveHelpNow
  • Livespace
  • Livestorm
  • Lucky Orange
  • MailUp
  • MailerLite
  • ManyChat
  • Marketo Engage
  • Membrain
  • Meta for Business
  • Microsoft 365
  • Microsoft Excel
  • Microsoft Outlook
  • MigrateMyCRM
  • Missive
  • Mojo Helpdesk
  • Myphoner
  • NetSuite
  • Netskope One Platform
  • Nimble
  • Nutshell
  • Olark
  • OnceHub
  • OnePageCRM
  • Operations Hub
  • Outgrow
  • Outreach
  • PandaDoc
  • PayPal
  • Paycove
  • PersistIQ
  • PhoneBurner
  • PhoneWagon
  • Pipedrive
  • Pipeline CRM
  • Planful for Marketing
  • Podio
  • Powtoon
  • Privy
  • Proposify
  • Pure Chat
  • QuickBooks Online Advanced
  • Qwilr
  • Recurly
  • Robly
  • SalesSeek
  • Salesflare
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Account Engagement
  • Salesforce Sales Cloud
  • Salesmate
  • Semrush
  • SendGrid
  • Shopify
  • Skyvia
  • Slack
  • Slemma
  • SlideShare
  • Smartling
  • SnapApp
  • Stitch
  • Stripe
  • Sumo
  • Surfe
  • SurveyMonkey
  • Survicate
  • TINT
  • Taboola
  • Teamgate
  • Teamleader
  • Teamwork Desk
  • Teamwork.com
  • Toky
  • Tray.io
  • Trello
  • Typeform
  • Uberflip
  • Unbounce
  • Vidyard
  • Vtiger CRM
  • Webflow
  • Wishpond
  • Wistia
  • WooCommerce
  • Woopra
  • WordPress
  • Workbooks
  • WorkflowMax
  • Workplace from Meta
  • Wrike
  • Wufoo
  • Xero
  • YouCanBookMe
  • Zapier
  • Zendesk Sell
  • Zendesk Suite
  • Zoho Analytics
  • Zoho Books
  • Zoho CRM
  • Zoho Forms
  • Zoho Invoice
  • Zoho Recruit
  • Zoom Workplace
  • dotloop
  • monday AI Work Platform
  • noCRM
  • weclapp