Cision Pricing Plan & Cost Guide

Cision

PR, marketing and media relations software

3.81/5 (68 reviews)

Cision Pricing

Pricing model: Subscription

Cision pricing is available upon request

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Cision Pricing Reviews

Pros
  • While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer.Verified ReviewerRead the full review
  • It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.Verified ReviewerRead the full review
  • I was actually the person who convinced my boss to purchase Cision for a start-up I was at in 2018. It was helpful, but I'm not sure if it was entirely worth the expense.Heather H.Read the full review
Cons
  • Horrifically bad value for money - our worst software purchase of 2017.Verified ReviewerRead the full review
  • We sent out a first press release and the results were terrible.Verified ReviewerRead the full review
  • Cision isn't always the most user-friendly/easy on the eyes. It can be awkward to fill out press releases, and they look different once they're published.Megan G.Read the full review
88%
recommended this to a friend or a colleague

16 reviewers had the following to say about Cision's pricing:

Anonymous

Really excellent communications software

Used weekly for 1-2 years
Reviewed 2019-11-26
Review Source: Capterra

Definitely the best tool I have used for comms and PR. Really happy.

Pros
So easy to search for the right people. Wouldn't be able to find these journalists and PR people by using a simple web search. So it's really great for PR activity. Great for getting content out there.

Cons
I wouldn't exactly call this software cheap. Although excellence should come at a price! Initial training was also a bit confusing.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Laura Brown

Poor customer service, bad interface

Used weekly for less than 6 months
Reviewed 2017-08-17
Review Source: Capterra

None

Pros
It's cheap but that's probably the only good thing about it. It's hard to download the lists but I'm told you can?

Cons
You really get what you pay for with Cision. The interface is cheap and clunky, they don't monitor as many titles as you'll need them to, the press lists are far from definitive and their customer service is poor. They're great when you're signing up, but good luck after that!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

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Anonymous

Way Oversold, Barely Usable

Used monthly for 1-2 years
Reviewed 2018-06-06
Review Source: Capterra

Not many.

Pros
PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud). There is some value in having filterable media contact lists....but not at their price points.

Cons
Horrifically bad value for money - our worst software purchase of 2017. We left. "Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features Too many of the media contacts emails bounce. Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting. "Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Lea Lashley

Good if you're on a budget, but...

Used daily for 2+ years
Reviewed 2017-09-20
Review Source: Software Advice

I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.

Pros
This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

Cons
1. The interface is clunky 2. Sometimes they miss monitoring sites that may be firewall/subscription protected 3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself. 4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact. 5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Anonymous

Cision is an industry leader for a reason

Used weekly for 1-2 years
Reviewed 2019-08-30
Review Source: Capterra

Pros
I love the new capabilities that Cision rolled-out about a year ago, including a new user interface. I really like that, as a press person, I can easily search using multiple criteria - this really helps when I'm looking for press in a very specific industry.

Cons
The only con about Cision that I see is its high price - I think that there should be an option that allows smaller companies to buy-in to some of Cision's basic functionalities for a lower price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Debbie Horan

Focus Now Cision

Used monthly for 1-2 years
Reviewed 2017-11-30
Review Source: Capterra

Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.

Pros
As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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K S

Customer when it was Vocus, have since cancelled

Reviewed 2016-12-02
Review Source: Capterra

Too expensive for our organization. We loved the PR capabilities and saw a lot of traction on our content, but it wasn't worth the high cost compared to how frequently we needed to use the software's capabilities. We've since canceled our PR subscription and now send emails via My Emma and HubSpot marketing software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Krista Scarlett

we decided to end our subscription and opt for HubSpot instead

Used occasionally for 2+ years
Reviewed 2017-12-14
Review Source: Capterra

Pros
I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.

Cons
The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Dan Collins

Cision for your Media Needs

Used daily for 2+ years
Reviewed 2019-01-22
Review Source: Capterra

Have been using CISION for years, back when it was VOCUS. It's my go-to, use-every-day tool that helps me keep track of media placements and what I use for media distribution given that CISION is the only such tool that gives me access to both PRWeb and PRNewswire.

Pros
Great for doing research on publications, writers, etc., and superb tool for media release distribution.

Cons
Cost. It's a great tool, but not inexpensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Serves a purpose but I don't love it

Used occasionally for 1-2 years
Reviewed 2020-09-14
Review Source: Capterra

It can be useful if you just need your release "published" so you can point to it and you don't want this to just occur on your own site. After sharing a few from here I have since decided to simply post them to my own site and then push out via my own audiences.

Pros
If you need a press release "published" (even if just to Cision) this is a good option. I've used the lowest level a few times for this reason. It can create a professional page to share but don't expect any real pick up from putting out on Cision (at least on the least expensive level).

Cons
We didn't get any pickup. (to be fair, I didn't expect much as I used the lowest level they offer) Also, the interface is pretty dated.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Mithil Patel

A great tool to measure brand effectiveness

Used monthly for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

We love it and so do our clients.

Pros
Love the fact that Cision gives me the ability to monitor my brand mentions online.

Cons
It can be expensive for smaller teams. There might be a learning curve to use this platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Good tool for media contacts.

Used daily for 2+ years
Reviewed 2018-01-09
Review Source: Capterra

You need the contacts, Vocus has them.

Pros
Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

Cons
It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Heather Wong

One stop shop for PR professionals

Used daily for 2+ years
Reviewed 2019-11-06
Review Source: Capterra

Use it as a daily tool for media and influencer outreach.

Pros
You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons
Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Michelle Garrett

Cision is popular - but I find it hard to use for simple basics

Used weekly for 2+ years
Reviewed 2017-09-21
Review Source: Capterra

Pros
Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.

Cons
My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

Great PR distribution system

Used monthly for 1-2 years
Reviewed 2018-07-01
Review Source: Capterra

Pros
It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

Cons
The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Megan Schmidt

Used it during Vocus/Cision transition

Used daily for 1-2 years
Reviewed 2017-09-22
Review Source: Software Advice

Pros
Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.

Cons
We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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