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CleverTap vs Braze Comparison
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Good recommendations?
Overview
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Rose T.
Cons
Cons
Love L.
Love L.
Key features
- Total features83
- A/B Testing
- AI Content Creation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Cohort Analysis
- Communication Management
- Contact Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GDPR Compliance
- Geotargeting
- HTML Editor
- In-App Events Tracking
- Landing Pages/Web Forms
- Lead Nurturing
- List Management
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Notification Scheduling
- Performance Metrics
- Predictive Analytics
- Preview Functionality
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Sales Analytics
- Segmentation
- Social Marketing
- Social Media Monitoring
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features43
- A/B Testing
- AI Content Creation
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Automated Scheduling
- Behavior Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Cohort Analysis
- Communication Management
- Contact Management
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Engagement Tracking
- Event Triggered Actions
- Funnel Analysis
- GDPR Compliance
- Geotargeting
- HTML Editor
- In-App Events Tracking
- Landing Pages/Web Forms
- Lead Nurturing
- List Management
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Notification Scheduling
- Performance Metrics
- Predictive Analytics
- Preview Functionality
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- SMS Notifications
- Sales Analytics
- Segmentation
- Social Marketing
- Social Media Monitoring
- Template Management
- Third-Party Integrations
- Trend Analysis
- Uninstall Tracking
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations21
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
- Total integrations37
- Adobe Commerce
- BigCommerce
- Google Ads
- Google Analytics 360
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Pipedrive
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twitter/X
- WooCommerce
- WordPress
- Zapier
User reviews that mention these apps
Alanna H.
Computer Software, 1-10 employees
Used weekly for 2+ years
Review source
Share this review:
I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement. It's worked well for me for those features, and I also have seen the product improve in a short amount of time. I also have appreciated the customer support team offering timely assistance whenever I need it.
Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason. I especially love the email automation features and the ease-of-use for campaign creation.
There are some UX/UI features that lack ease-of-use, like date & time pickers or the journey creation pages. I also find saving draft work should be done automatically, as there's been a few times that I've been working on something only to lose the progress I've made if the page wasn't saved and I returned to it a few hours later.
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