CoolTool - 2026 Pricing, Features, Reviews & Alternatives

CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.

CoolTool helps research agencies in questionnaire creation, data collection, data processing, and analysis. Researchers can customize the questionnaire and select the question type from various options including multiple answers, single answer, open-ended, ranking, rating slider, external URL redirect, and eye tracking. Users can also insert images, videos, logos, and other media files to make the questionnaire more interactive.

CoolTool lets organizations collect primary data by providing assistance for fieldwork, calculation of sample size, and the creation of sample plan according to survey objectives. Survey data is further cleaned by the research agencies and then exported to Excel or SPSS for analysis purposes. CoolTool provides real-time reports which include charts, tables, diagrams, and other visualizations to analyze survey results.

CoolTool also offers additional features including questionnaire translation, built-in templates, customizable branding, and sharing of survey results with other stakeholders. The solution also provides a survey scripting engine that enables research organizations to control the questionnaire at runtime. CoolTool offers APIs that let technology providers integrate their services or technology into the solution.