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CoolTool

Automated Neuromarketing Research Platform

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CoolTool Pricing, Features, Reviews and Alternatives

CoolTool product overview

What is CoolTool?

CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.

Key benefits of using CoolTool

• CoolTool enables research providers to list their services on an online marketplace and connect with multiple clients to execute survey projects, collect responses, analyze results, and deliver reports through a single interface.

• The solution allows organizations and freelancers to outsource complete research projects or select tasks such as translation, questionnaire assistance, or data cleaning.

• CoolTool helps businesses send survey requests to a select few suppliers or publish their RFQ on the marketplace so that any competent supplier can view and apply for it.

• The solution lets users publish supplier reviews which are accessible in read-only mode to all new as well as old users.

• CoolTool lists various suppliers that provide advanced data analytics services such as regression analysis, segmentation, PSM, and others.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat
Phone Support
FAQs/Forum
24/7 (Live rep)
Knowledge Base

Training options

Videos
Documentation
Live Online

CoolTool pricing information

Value for money

4.0

/5

10

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

CoolTool features

Functionality

4.4

/5

10

Total features

25

2 categories

Most valued features by users

Reporting/Analytics
API
Data Import/Export
Customizable Templates
Customizable Branding
Template Management
Survey/Poll Management
Customizable Questions

Functionality contenders

CoolTool users reviews

Overall Rating

4.5

/5

10

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.78/10
Rating distribution

5

4

3

2

1

5

5

0

0

0

Pros
Cooltool is really a nice concept that brings Neuro Research to be affordable and popular.
The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software.
I like most in this software that is is smart, value for product, the best team, many additional documents for learning.
Cons
The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.
Software have some limited functions, more functions is needed to make it fully DIY able.

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary

Reviewed 5 years ago

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.

Pros

The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

Cons

Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.

Vendor response

Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A great experience & happy clients

Reviewed 5 years ago

Experience with a new technology and understanding of its best applications in market research.

Pros

The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

Cons

Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.

Vendor response

Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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software have some limited functions, more functions is needed to make it fully DIY able.

Reviewed 5 years ago

added service besides standard market research

Pros

It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

Cons

some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

Vendor response

Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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CoolTool: a very nice tool to teach design of neuuromarketing experiments

Reviewed 3 years ago

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool.

Pros

is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,

Cons

Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Recommendations for cooltool.

Reviewed 3 years ago

I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing.

Pros

I like most in this software that is is smart, value for product, the best team, many additional documents for learning.

Cons

Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool.

CoolTool FAQs and common questions

Q. What type of pricing plans does CoolTool offer?

CoolTool has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available


Q. Who are the typical users of CoolTool?

CoolTool has the following typical customers:
Large Enterprises, Mid Size Business, Public Administrations, Small Business


Q. What languages does CoolTool support?

CoolTool supports the following languages:
English


Q. Does CoolTool support mobile devices?

CoolTool supports the following devices:
Android


Q. Does CoolTool offer an API?

Yes, CoolTool has an API available for use.


Q. What level of support does CoolTool offer?

CoolTool offers the following support options:
Email/Help Desk, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep), Knowledge Base

Common CoolTool comparisons

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