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CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.0
/5
10
Starting from
No pricing info
Value for money contenders
Functionality
4.4
/5
10
Total features
25
2 categories
Functionality contenders
Overall Rating
4.5
/5
10
Positive reviews
100
%
5
5
0
0
0
Overall rating contenders
DANIEL P.
Education Management, 1-10 employees
Used weekly for 1-2 years
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Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.
The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.
Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.
Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.
Megan P.
Market Research, 51-200 employees
Used other for less than 6 months
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Experience with a new technology and understanding of its best applications in market research.
The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.
Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.
Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.
darren l.
Market Research, 1-10 employees
Used weekly for less than 6 months
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added service besides standard market research
It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.
some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.
Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.
Luis C.
Research, 1,001-5,000 employees
Used other for 6-12 months
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I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool.
is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,
Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.
Nino D.
Research, 11-50 employees
Used weekly for 1-2 years
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I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing.
I like most in this software that is is smart, value for product, the best team, many additional documents for learning.
Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool.
Q. What type of pricing plans does CoolTool offer?
CoolTool has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available
Q. Who are the typical users of CoolTool?
CoolTool has the following typical customers:
Large Enterprises, Mid Size Business, Public Administrations, Small Business
Q. What languages does CoolTool support?
CoolTool supports the following languages:
English
Q. Does CoolTool support mobile devices?
CoolTool supports the following devices:
Android
Q. Does CoolTool offer an API?
Yes, CoolTool has an API available for use.
Q. What level of support does CoolTool offer?
CoolTool offers the following support options:
Email/Help Desk, Chat, Phone Support, FAQs/Forum, 24/7 (Live rep), Knowledge Base