CoolTool Pricing, Features, Reviews & Comparison of Alternatives


Automated Neuromarketing Research Platform

4.57/5 (7 reviews)

CoolTool overview

CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.

CoolTool helps research agencies in questionnaire creation, data collection, data processing, and analysis. Researchers can customize the questionnaire and select the question type from various options including multiple answers, single answer, open-ended, ranking, rating slider, external URL redirect, and eye tracking. Users can also insert images, videos, logos, and other media files to make the questionnaire more interactive.

CoolTool lets organizations collect primary data by providing assistance for fieldwork, calculation of sample size, and the creation of sample plan according to survey objectives. Survey data is further cleaned by the research agencies and then exported to Excel or SPSS for analysis purposes. CoolTool provides real-time reports which include charts, tables, diagrams, and other visualizations to analyze survey results.

CoolTool also offers additional features including questionnaire translation, built-in templates, customizable branding, and sharing of survey results with other stakeholders. The solution also provides a survey scripting engine that enables research organizations to control the questionnaire at runtime. CoolTool offers APIs that let technology providers integrate their services or technology into the solution.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 8 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, United Kingdom

Supported languages

CoolTool screenshot: The CoolTool user login pageNeuroLab - Benefit from a set of neuromarketing technologies fully integrated into online survey.CoolTool screenshot: Create new projectsCoolTool screenshot: Create questionnaires by selecting from multiple question types and formatsCoolTool screenshot: The solution integrates eye tracking capability in the survey engineCoolTool screenshot: The solution provides a real-time view of survey resultsCoolTool screenshot: Change chart types to analyze survey resultsFree Online Survey Software & questionnaire builder for professional consumer research by CoolTool

CoolTool reviews


Very good

Value for money
Ease of use
Customer support
Megan Palmer

A great experience & happy clients

Used other for less than 6 months
Reviewed 2017-08-15
Review Source: Capterra

Experience with a new technology and understanding of its best applications in market research. The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

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I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary

Used weekly for 1-2 years
Reviewed 2017-05-09
Review Source: Capterra

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

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darren ling

software have some limited functions, more functions is needed to make it fully DIY able.

Used weekly for less than 6 months
Reviewed 2017-08-15
Review Source: Capterra

added service besides standard market researchIt can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

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Toffee Perez

We really appreciated CoolTool's support team!

Used weekly for less than 6 months
Reviewed 2017-08-17
Review Source: Capterra

This software is good for researchers who are starting to introduce neuromarketing projects on their organizations. 1. Easy building platform for neuro projects 2. Allows several analysis for different neuro metrics especially for eye tracking 3. Software is able to integrate data for different metrics and devices

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Sami Ghabrial

Cooltool is really a nice concept that brings Neuro Research to be affordable and popular.

Used other for 6-12 months
Reviewed 2017-05-05
Review Source: Capterra

Build learning about how to use Neuro tools, translate measurement into actions that clients perceive as practical and valuable Build credibility of the agency Get businesses, but we expect slow pickupAll in one gives Researchers tools for better interpretations of measurement and translate that into actionable recommendations

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CoolTool pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Talent: Free
Master: $299/month
Guru: Contact CoolTool for pricing details

CoolTool features

Customizable Branding
Customizable Templates
Data Import/Export

A/B Testing (144 other apps)
Activity Dashboard (214 other apps)
Campaign Analysis (188 other apps)
Campaign Management (167 other apps)
Content Management (169 other apps)
Drag & Drop Interface (196 other apps)
Engagement Analytics (164 other apps)
Monitoring (179 other apps)
Multi-Channel Marketing (150 other apps)
Real Time Analytics (147 other apps)
Real Time Data (139 other apps)
Reporting & Statistics (197 other apps)
Social Media Integration (216 other apps)
Social Network Marketing (138 other apps)
Tagging (145 other apps)
Third Party Integration (208 other apps)

Additional information for CoolTool

Key features of CoolTool

  • Data management
  • Skip logic
  • Template management
  • Customizable templates
  • Survey management
  • Surveys & feedback
  • Product data management
  • Graphical data presentation
  • Offline access
  • Statistical process control
  • Customizable branding
  • Data import/export
  • Project management
  • Email response control
  • API
  • Customizable questions
  • Question library
  • Data capture and transfer
  • Branching
  • Video support
  • Research management
  • Design management
  • Mouse tracking
View All Features


• CoolTool enables research providers to list their services on an online marketplace and connect with multiple clients to execute survey projects, collect responses, analyze results, and deliver reports through a single interface.

• The solution allows organizations and freelancers to outsource complete research projects or select tasks such as translation, questionnaire assistance, or data cleaning.

• CoolTool helps businesses send survey requests to a select few suppliers or publish their RFQ on the marketplace so that any competent supplier can view and apply for it.

• The solution lets users publish supplier reviews which are accessible in read-only mode to all new as well as old users.

• CoolTool lists various suppliers that provide advanced data analytics services such as regression analysis, segmentation, PSM, and others.