Grassfish IXM platform - 2026 Pricing, Features, Reviews & Alternatives

Grassfish enables global brands and leading retailers to manage the physical store as a connected part of the customer journey. By combining an enterprise-grade In-Store Experience Management (IXM) platform with strategic expertise, Grassfish helps organisations connect digital touchpoints, content, data, and retail systems to create relevant and scalable in-store experiences.

The Grassfish IXM Platform provides a central foundation for orchestrating digital experiences across stores, markets, and formats. It goes beyond traditional digital signage and content management by connecting multiple in-store touchpoints and enabling them to work together as part of a broader experience. Retailers can use the platform to power digital signage, interactive customer experiences, sales enablement, in-store Retail Media, and Digital Out-of-Home (DOOH). This can include everything from centrally managed brand and campaign communication to interactive displays, contextual content, staff tools, and retailer-owned media networks.

Designed for complex enterprise environments, the Grassfish IXM Platform has an open architecture that integrates with the wider retail technology ecosystem, including POS, CRM, ERP, PIM, DAM, and e-commerce systems. This allows retailers to make existing content and data more useful inside the store while maintaining central control and enabling flexibility across locations and markets. Grassfish also supports retailers looking to develop in-store Retail Media as part of their wider retail strategy. Retail Media is approached as a retailer-owned, customer-first layer of the store experience rather than simply advertising on screens. The platform enables retailers to manage media inventory and bookings, orchestrate campaigns, target content based on context, connect with programmatic and SSP ecosystems, and analyse performance. This helps create monetisation opportunities while keeping the retailer in control of its brand, media environment, and customer experience.

A key part of the Grassfish approach is that technology follows strategy. Alongside the platform, Grassfish provides strategic expertise covering experience strategy, concept design, technical consulting, integration strategy, governance, rollout, and continuous performance evolution. Teams work with retailers to understand business objectives, customer journeys, store formats, and operational requirements before defining how digital touchpoints should support them.

This combination helps retailers simplify the complexity behind digital in-store operations. Instead of managing disconnected screens, systems, teams, and use cases, organisations can establish a scalable approach to In-Store Experience Management that can evolve as customer expectations and business priorities change.

Founded in 2005, Grassfish supports more than 200,000 digital touchpoints and over 1,500 brands. Together with customers and an ecosystem of partners, Grassfish helps organisations move from in-store ideas and strategies to scalable execution.

The goal is not simply to put more technology into stores. It is to make every digital touchpoint serve a purpose, creating better experiences for customers while helping retailers make the physical store a more connected, adaptable, and valuable part of their business.