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Dotdigital vs Klaviyo Comparison

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Overview

Category Leaders

dotdigital is an email marketing and automation platform for B2B, B2C and eCommerce businesses.

Category Leaders

Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

150

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

45

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

188

5

4

3

2

1

93

68

20

4

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

4.6

441

5

4

3

2

1

312

106

18

1

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.
I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.
The support team is great and responsive. A good product for a smaller org just getting started with building out their marketing technology stack.

Pros

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

Cons

The platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.
Problem re-subscribing customers who unsubscribed in the past due to strict spam control.
Seems difficult to set up and manage audiences and segments. How they are linked to automated programs is confusing.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features70
  • 2-Way Messaging
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Integration
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • GDPR Compliance
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Order Management
  • Personalization
  • Predictive Modeling
  • Preview Functionality
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • eCommerce Management
  • Total features84
  • 2-Way Messaging
  • A/B Testing
  • AI Content Creation
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Accounts
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Integration
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • GDPR Compliance
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Order Management
  • Personalization
  • Predictive Modeling
  • Preview Functionality
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Segmentation
  • Shortcodes
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Template Management
  • Third-Party Integrations
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • eCommerce Management

Integrations

  • Total integrations62
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations346
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

JB
AvatarImg

James B.

Printing, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Dotdigital logo

Dotdigital

Careful of the rolling 2yr contract

Reviewed 3 years ago

Not good. Found the software clunky and hard to use. GUI not the best.

Pros

Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo.

Cons

The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it?

CD
AvatarImg

Corey D.

Marketing and Advertising, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Dotdigital logo

Dotdigital

Great ESP for Mid-Market eCommerce

Reviewed 6 years ago

It is a great platform for mid-market eCommerce companies, or even non-eCommerce companies that are looking for a more advanced feature set, such as automation, integration with platforms like Magento, Shopify, and BigCommerce. It is comparable to a Klaviyo platform.

Pros

- Robust feature set compared to SMB platforms like MailChimp or Campaign Monitor - Easy(ish) to use email template builder - Good support

Cons

- Have had more issues with deliverability than some other platforms, nothing too major though - With a more complex platform it is naturally harder to use, however that is unavoidable - There are some limitations with respect to user behaviour data storage limits