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Emma by Marigold vs Klaviyo Comparison (2026)

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Emma by Marigold

Klaviyo

Overview

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

157

Value for money

Ease of use

Features

Customer support

65%

would recommend this app

4.6

539

383

128

Value for money

Ease of use

Features

Customer support

78%

would recommend this app

Pros

“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”

Anuoluwapo B.

Front-End Software Engineer

“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”

Rachel N.

Head of Sales and Dispatch

“I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.”

Evangeline W.

Small Business Owner

Pros

“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”

Cody A.

President

“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”

Marc G.

Digital and Marketing senior specialist

“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”

Patricia G.

Customer Service Lead

Cons

“I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.”

Cameron B.

Owner

“I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.”

Cameron B.

Owner

“Terrible customer service.”

Cameron B.

Owner

Cons

“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”

Ricki O.

Owner

“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”

Shane O.

Operations

“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”

Kevin K.

Marketing Manager