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Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.
Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.
Starting from
99
Per month
Starting from
45
Per month
Pros
Pros
Cons
Cons
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User reviews that mention these apps
Trevor A.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests.
The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way.
We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma.
Verified reviewer
Retail, 11-50 employees
Used weekly for less than 6 months
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This is BY FAR my favorite email software available.
It is pricier than some comparable options, but the features make it worth the money.
andres v.
Marketing and Advertising, 1-10 employees
Used daily for 6-12 months
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I started the free trial and saw a great potential for my dropshipping store when I started doing emailing. so I got my account upgrade and my conversions raised up to 23% since then I use klaviyo in all my stores. Emailing marketing its a MUST in e-commerce so if you are starting into the business you really should consider in getting only the best o the best softwares out there because the better the help you have the better your business will be.
I loved the feature of sending sms to my costumers at my drop shipping store. Its really easy and simple to use. Also I increased my conversions by 23% only by email marketing
Really have not much to say about what I liked the least about this software because it. helped me out a lot for my drop shipping store.
will m.
Retail, 1-10 employees
Used monthly for 1-2 years
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SMS and MMS are relatively cheap and you pay for amount of contacts and texts, meaning you can still text people outside of your contact range. Starts at $15/month
Email marketing is bland and not effective for stores powered by services other than Shopify.
Matt W.
Consumer Goods, 1-10 employees
Used weekly for 1-2 years
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This has really helped with conversions by tracking and focussing on customer behaviour.
Tracks customer behaviour in real time. Great for personalization with dynamic content tags. Integration with Shopify is awesome!
It takes a while to get your head around some of the settings and setting it up. To make the most of it, some basic coding knowledge will help. Otherwise, I would recommend getting an expert to help with setup.
Sabri K.
Apparel & Fashion, 1-10 employees
Used daily for 1-2 years
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We canceled a plan by mistake, they do not take it back and do not give refunds
We canceled a plan by mistake, they do not take it back and do not give refunds
Brian D.
Information Services, 1-10 employees
Used monthly for less than 6 months
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Overall, it is an awesome email automation software, The cost is justified by the features.
Integrates well with my shopify store. Got a free trial of the software until I hit a larger amount of customers. Also like the drag and drop feature of the email templates.
Once you go over the free tier, the monthly price is somewhat high when compared to other providers. Support is also sometimes slow.
Spencer M.
Health, Wellness and Fitness, 1-10 employees
Used weekly for 1-2 years
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Overall, Klaviyo has added great value to my business and retaining customers and increasing sales through email marketing
It has helped me increase customer lifetime value by continuing to promote products and sales to customers
Sometimes the emails I send out go to spam, or the photos don't show up until someone clicks to approve the photos
Verified reviewer
Retail, 1-10 employees
Used daily for 6-12 months
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Klaviyo helped me to raise the average lifetime value of my customers by offering a very good email platform.
It is very intuitive and it's very easy to customize emails. They have a lot of great templates that you can use to make great emails very fast. It's great for ecommerce. The open rates were very high with this software.
It was quite pricey compared to the competition.
Connor V.
Used weekly for 2+ years
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The ease of use is a big help for beginners. Makes getting a return on your investment much easier than other email marketing platforms on the market.
The latest update is a bit confusing but luckily they have a live chat feature with customer support specialists standing by to help.
Daniel B.
Used daily for less than 6 months
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I have increased my order total attributed to email marketing and plan to increase it more by my continued use.
I love the ease of use, especially in regards to their automation features. Using their automatic email flows, I have been able to substantially increase sales on our website. And now with their new visual UI, I can actually visualize when an email will be sent and who will receive it.
I would like to see more ability to customize certain aspects of the emails I send. I have a very custom website and would love to add some custom fields to my contact's details and use those in my emails.
Verified reviewer
Consumer Electronics, 501-1,000 employees
Used daily for 1-2 years
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Klaviyo provides a robust set of automation features, allowing users to create automated email workflows triggered by customer actions or events.
Klaviyo primarily focuses on email marketing, and while it offers SMS marketing as an additional feature, it does not provide the same level of functionality as dedicated SMS marketing platforms.
Lindsay W.
Retail, 1-10 employees
Used monthly for 2+ years
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With Klaviyo we were able to market and remarket to potential and current customers and as a result increased sales by over 100%.
Compatibility was the more vital feature with this program. We needed something that would remarket to potential customers that were directed to our site via paid ads as well as deploy campaign specific emails. This program is seamless with those integrations.
It took a bit to get the hang of the software, but once we knew what we were doing the opportunities to remarket and campaign were endless. Klaviyo has many tutorials and active forums that will answer almost any question.
NAomi T.
Retail, self-employed
Used weekly for 6-12 months
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Ease of use and easy to learn. I was able to analyses the data provided by Klaviyo to improve sales on my online store.
I would love Kalviyo even more if you could create email designs like on Canva. Integrating pictures a text and special effects to produce outstanding emails to my customers.
Nishtha M.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
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I work in an e-commerce company and we deal with 100+ shopify stores on a daily basis. I manage a team of 5 who work on designing emails for these stores and klaviyo is the only platform we use to send our emails. A Very happy and satisfied customer. Super easy to integrate with other apps too!
It's very user friendly and can be well understood by new users. Very helpful support team! Quick learning videos that really help with self learning.
I wish they had more options to create a more targeted segment to send emails. Although there is a lot one can play around with but some more can help target customers as per their behavior.
Sam H.
Retail, 1-10 employees
Used daily for 6-12 months
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Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.
Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.
Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.
Verified reviewer
Market Research, 51-200 employees
Used weekly for 1-2 years
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Good so far, it's just that we might end the long term relationship by the end of this year, since our monthly subscription keeps on increasing.
We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour.
We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon.
Mandy J.
Publishing, self-employed
Used daily for less than 6 months
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By and far, this is the absolute best software for creating targeted campaigns for ecommerce businesses. You can create highly targeted and segmented campaigns and get great insight with the analytics.
The learning curve in setting things up properly can take a bit of time. It's not something you can really set up in 10 minutes but there are lots of how-to's on the site to guide you through setting up your flows and customized segments.
Oumaima A.
Environmental Services, 51-200 employees
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I appreciate the extensive range of features offered by Klaviyo. From email campaign management and automation to segmentation and analytics, Klaviyo provides a comprehensive suite of tools to effectively manage and optimize email marketing efforts.
I find Klaviyo's interface intuitive and user-friendly. The platform's layout and design make it easy to navigate, set up email campaigns, and access various features without requiring extensive technical knowledge.
I have expressed concerns about the pricing structure of Klaviyo, particularly for growing businesses with larger email lists. Pricing is typically based on the number of contacts or subscribers, and as the list size increases, the cost can also significantly increase.
Samantha R.
Computer Software, 5,001-10,000 employees
Used daily for 1-2 years
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Overall a 10/10 for Klaviyo. I recommend it to everyone I know who is on the hunt for a similar product and will continue to do so. It’s made a huge positive impact for me.
This is by far the best email marketing software I’ve ever used. It’s easy to set up and use, very self-explanatory, has every function you could want and is a great value for money compared to competitors.
Absolutely nothing. I’ve had only great experiences with Klaviyo, both the actual software and their customer support who are top notch.
Liza C.
Renewables & Environment, 501-1,000 employees
Used daily for 2+ years
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With Klaviyo, our e-mail and SMS marketing capabilities have evolved, and we can expand our marketing operations and target new segments of customers. With Klaviyo, we also have a library of analytics for all our previous campaigns, and we've taken advantage of it by keeping its flaws under scrutiny and continuous improvement.
I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to create new campaigns by using the ready-made templates provided by Klaviyo, and I also like the ease of importing and preparing contact lists and also scheduling send dates. I appreciate the excellent reports that Klaviyo provides us with, which give us a comprehensive analysis of the interaction of customers with our campaigns, and we can determine by means of these reports the extent of the success of those campaigns.
I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times.
Federico G.
Cosmetics, 1-10 employees
Used daily for 6-12 months
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Not so easy to start using it but it's worth it.
The level of segmentation and automation that you can get with this is the best out there. Segmentation is the key in marketing and in emails in crucial. You can segment even by products purchases, quantities or frequency. Simply awesome!
The price. It cost almost twice or more than Mailchimp for example, but if segmentation is important to you, it is worth it.
Megha S.
Health, Wellness and Fitness, 11-50 employees
Used daily for less than 6 months
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Klaviyo's e-commerce focus, data-driven approach, ease of use, and scalability set it apart from other similar products in the market. Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and personalization features.
so far the onboarding team. they are the least helpful and always redirect to the documents which is an ocean of hyperlinks. never-ending struggle
Veronica N.
Online Media, self-employed
Used daily for 6-12 months
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Klaviyo is a perfect solution for Shopify users it basically has everything you need to pamper your customers by the time you increase your sales and loyalty. The best part, they offer a free subscription then you can upgrade according to your needs.
The most important thing for me is the Shopify integration. Emailing is one of the best tools to increase customer loyalty and re-purchasing at e-commerce and Klaviyo was designed to really help in this matter. All their flows are perfectly set and are very easy to customize.
It took me time to understand how Klaviyo works as I was really customed to MailChimp interface and if you are too, probably you need to test a lot before sending your first campaign or run your first flow.
Ishan S.
1-10 employees
Used weekly for 2+ years
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- Provides several templates for all kinds of emails. - Easy procedures to send email - Emails are responsive ie mobile optimised - Good UI - Option to edit email via HTML makes it more comvenient - The platform has the option of a by default unsubscribe footer of emails.
- Sometimes the format of the email breaks hence the entire email template has to be made again. This is the only con I encountered.
Geoffrey L.
E-Learning, 1-10 employees
Used weekly for less than 6 months
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I helped a small team come up with new marketing campaign flows and improve existing ones for their email campaigns by working with them on content and design layout. They saw big improvements in customer win-backs, so I can't rate this product high enough.
I have carpal tunnel, so having to point and click around with the mouse is painful, but it must be done.