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Emma by Marigold vs Omnisend Comparison (2026)

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Emma by Marigold

Omnisend

Overview

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

157

Value for money

Ease of use

Features

Customer support

65%

would recommend this app

4.7

837

631

186

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

Pros

“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”

Anuoluwapo B.

Front-End Software Engineer

“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”

Rachel N.

Head of Sales and Dispatch

“I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.”

Evangeline W.

Small Business Owner

Pros

“It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.”

James P.

Marketing Specialist

“My main concern is segmentation, it's great for ecommerce stores, but it would also need more simplistic approach for businesses that push their monthly newsletters to pretty much same contact lists.”

Arnas S.

Marketing Specialist

“It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.”

Aleksandar I.

Creative Director

Cons

“I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.”

Cameron B.

Owner

“I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.”

Cameron B.

Owner

“Terrible customer service.”

Cameron B.

Owner

Cons

“The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.”