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Emma by Marigold vs Salesforce Marketing Cloud Comparison (2026)
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Good recommendations?
Emma by Marigold
4.2
(158)5
75
4
53
3
20
2
5
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Salesforce Marketing Cloud
4.2
(1.1K)5
497
4
437
3
162
2
36
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.2
158
5
4
3
2
1
75
53
20
5
5
- Value for money
- Ease of use
- Features
- Customer support
65%
would recommend this app4.2
1.1K
5
4
3
2
1
497
437
162
36
19
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this appPros
“Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end.”
AB
Anuoluwapo B.
Front-End Software Engineer
“Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema.”
RN
Rachel N.
Head of Sales and Dispatch
“I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines.”
EW
Evangeline W.
Small Business Owner
Pros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”
SM
Simon M.
CRM Specialist
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Cons
“I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months.”
CB
Cameron B.
Owner
“I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999.”
CB
Cameron B.
Owner
“Terrible customer service.”
CB
Cameron B.
Owner
Cons
“We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow.”
CC
Clara C.
Marketing Operations Manager
“Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years.”
SF
Sarah F.
Marketing Technologist
“However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.”
CC
Clara C.
Marketing Operations Manager
- Vendor responds to reviews
- Last review8 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features112
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Responses
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Communication
- Customer Data Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Full Text Search
- GDPR Compliance
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Loyalty Program
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Message Personalization
- Messaging
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Open Rate Tracking
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Scheduled Messaging
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Subscription Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Unsubscribe Database
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Responses
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Customer Communication
- Customer Data Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Full Text Search
- GDPR Compliance
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Loyalty Program
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Message Personalization
- Messaging
- Metadata Management
- Mobile Access
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Open Rate Tracking
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Scheduled Messaging
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Subscription Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Editing
- Third-Party Integrations
- Transaction History
- Unsubscribe Database
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations56
- Adobe Commerce
- Adobe Workfront
- Annex Cloud Loyalty Experience Platform
- BentoBox
- Better
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- ClubReady
- Contactually
- Dasheroo
- Domo
- Email on Acid
- Eventbrite
- Formstack Forms
- Google Analytics 360
- Gravity Forms
- HubSpot CRM
- HubSpot Data Hub
- Join It
- Justuno
- Keap
- Leadpages
- Leap Patron Management
- LinkedIn for Business
- Marketing 360
- Meta for Business
- Mindbody
- MoonClerk
- OneLogin
- OpenTable
- OptinMonster
- Order Desk
- Perkville
- Pike13
- Poptin
- Privy
- Raven Tools
- ReviewTrackers
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SevenRooms
- Shopify
- Spendgo
- Sprout Social
- SurveyMonkey
- Textiful
- Tray.io
- Twitter/X
- Unbounce
- Vidyard
- Vimeo
- ViralSweep
- Volusion
- Wishpond
- Wistia
- WooCommerce
- WordPress
- YouTube
- Zapier
- Zendesk Suite
- accesso ShoWare
- Total integrations7
- Adobe Commerce
- Adobe Workfront
- Annex Cloud Loyalty Experience Platform
- BentoBox
- Better
- Blackbaud Raiser's Edge NXT
- Bloomerang Fundraising
- ClubReady
- Contactually
- Dasheroo
- Domo
- Email on Acid
- Eventbrite
- Formstack Forms
- Google Analytics 360
- Gravity Forms
- HubSpot CRM
- HubSpot Data Hub
- Join It
- Justuno
- Keap
- Leadpages
- Leap Patron Management
- LinkedIn for Business
- Marketing 360
- Meta for Business
- Mindbody
- MoonClerk
- OneLogin
- OpenTable
- OptinMonster
- Order Desk
- Perkville
- Pike13
- Poptin
- Privy
- Raven Tools
- ReviewTrackers
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- SevenRooms
- Shopify
- Spendgo
- Sprout Social
- SurveyMonkey
- Textiful
- Tray.io
- Twitter/X
- Unbounce
- Vidyard
- Vimeo
- ViralSweep
- Volusion
- Wishpond
- Wistia
- WooCommerce
- WordPress
- YouTube
- Zapier
- Zendesk Suite
- accesso ShoWare
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