Fragmatic - 2026 Pricing, Features, Reviews & Alternatives

Fragmatic is a real-time web personalization platform that leverages AI Agents and Topical Affinity to optimize conversion rates for marketing professionals. The system provides clarity and control for conversion-driven marketers without unnecessary complexity, enabling businesses to create personalized web experiences based on visitor behaviors, preferences, and engagement patterns. Marketers maintain control while benefiting from AI-powered insights and recommendations, with the platform requiring only a single snippet installation that allows most users to begin running personalized experiences.

The platform features a comprehensive suite of capabilities organized around several key components including an AI Agent network with Foundation Agents that understand customer profiles and brand voice, Action Agents that translate insights into content recommendations, and Strategy Agents for optimization guidance. The segment builder incorporates over one hundred parameters including Marketing Stage gauges that blend awareness, consideration, conversion, and retention scores for lifecycle targeting. Topic Affinity technology derives topic clusters revealing themes driving visitor engagement, while Session Quality provides real-time intent scoring to rank sessions by conversion likelihood. The Experience Builder allows marketers to create and test personalized content without coding, delivering flicker-free experiences with minimal page load impact.

Fragmatic integrates with numerous marketing and analytics platforms through native connectors, including Klaviyo, Mailchimp, Google Ads, Meta, HubSpot, LinkedIn, and Salesforce. The RE:CALL feature enables businesses to sync consented segments, including anonymous visitors, to advertising platforms as ready-to-target cohorts with real-time updates, ensuring alignment between paid advertising and on-site journeys.