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Fragmatic Logo

AI-powered web personalization for marketers

Table of Contents

Fragmatic - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

Fragmatic overview

What is Fragmatic?

<li>Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled.

<li>Built for teams who want personalization that actually drives growth.

<li>AI Agents analyze your ICP, content, and visitor behavior to surface high-impact actions.

<li>Topic Analytics shows which themes fuel conversions and which cause friction.

<li>Opportunity Radar mines your GA4 data to turn traffic into tactics instantly.

<li>Re:Call keeps ad and on-site journeys aligned in real time.

<li>

<li>All insights are transparent—every recommendation includes a why.

<li>

<li>Marketers review, adjust, and publish with confidence.

<li>

<li>No black-box automation.

<li>No developer bottlenecks.

<li>Just faster learning, higher conversions, and human-led AI execution.

Key benefits of using Fragmatic

  • Get instant, AI-driven insights that reveal visitor intent, behavior patterns, and high-value segments.
  • Launch personalized website experiences in minutes using a no-code editor built for marketing teams.
  • Boost conversions with AI-recommended segments and experiment ideas rooted in real traffic data.
  • Identify what drives or blocks performance through Topic Analytics and real-time stage detection.
  • Keep campaigns and on-site journeys aligned with Re:Call, ensuring visitors see consistent, high-intent experiences.
  • Starting price

    300flat rate /
    per month

    Fragmatic’s user interface

    Ease of use rating:

    Fragmatic reviews

    Overall rating

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    No reviews

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend0.00/10
    Rating distribution

    5

    4

    3

    2

    1

    0

    0

    0

    0

    0

    Fragmatic's features

    A/B testing
    Account based marketing
    Activity dashboard
    AI copilot
    Behavior tracking
    Behavioral targeting
    Campaign management
    Campaign Segmentation
    Contextual Targeting
    Customer profiles
    Customer segmentation
    Drag & drop
    Engagement tracking
    Experience Management
    Multi-Campaign
    Real-Time analytics
    Real-Time reporting
    Recommendations
    Reporting/Analytics
    Third-Party integrations
    Visual analytics
    Website analytics
    Website personalization

    Fragmatic alternatives

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    Fragmatic pricing

    Pricing plans

    Pricing details:

    Free plan
    Free trial
    Subscription

    Pro

    300

    Per month

    Features included:

    • AI-Recommended Segments
    • AI-Suggested Experiments
    • 24 Months Data Retention
    • Core + Premium Integrations (GA4, CRM, Ads)
    • Consent Mapping

    Custom

    Empty state illustration for "No pricing info"

    No pricing info

    Features included:

    • SSO, APIs, SLAs
    • Contracted AI Credit Pools
    • Regional Routing and Approved Model Lists

    User opinions about Fragmatic price and value

    Value for money rating:

    Fragmatic support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    24/7 (Live rep)
    Phone Support
    Email/Help Desk
    FAQs/Forum
    Knowledge Base

    Training options

    Live Online
    Webinars
    Documentation
    Videos

    Fragmatic FAQs

    Q. Who are the typical users of Fragmatic?

    Fragmatic has the following typical customers:
    Large Enterprises, Mid Size Business, Small Business


    Q. What languages does Fragmatic support?

    Fragmatic supports the following languages:
    English


    Q. Does Fragmatic offer an API?

    No, Fragmatic does not have an API available.


    Q. What level of support does Fragmatic offer?

    Fragmatic offers the following support options:
    Chat, 24/7 (Live rep), Phone Support, Email/Help Desk, FAQs/Forum, Knowledge Base

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