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Freshmarketer vs Omnisend Comparison (2026)

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Freshmarketer

Omnisend logo

Omnisend

Overview

Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

16

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

25

5

4

3

2

1

14

9

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
76%
would recommend this app

4.7

837

5

4

3

2

1

631

186

17

3

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
85%
would recommend this app

Pros

Not enoughreviews yet

Pros

“Documentation is thorough, support has always been good, and the new AI‑powered help widget is surprisingly effective at answering nuanced questions quickly.”
FA

Frank A.

Head of Digital

“I also love how seamlessly it's integrated with our Shopify store; it makes adding products and linking images incredibly simple and intuitive.”
KH

Karen H.

Graphic Designer and Digital Marketing

“Overall, Omnisend is a solid email marketing tool that brings powerful automation and excellent customer support. Despite a few cons regarding pricing, its ease of use and robust features make it a great choice for businesses looking to streamline their marketing efforts.”
PC

Patrica C.

Marketing Assistant

Cons

Not enoughreviews yet

Cons

“It took a long time for the pre-checked box for subscribing to an email list to come out.”
LA

Luke A.

Social Media Director

“Switched from Klaviyo because of their horrible pricing change and Omnisend offers unlimited sends.”
LA

Luke A.

Social Media Director

“The editor leaves a lot to be desired and the UI could be cleaned up a bit.”
YC

Yusuf C.

Founder

  • Vendor responds to reviews
  • Last review4 years ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features67
  • 2-Way Messaging
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chatbot
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Analytics
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Funnel Analysis
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • One-to-One Messaging
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Scroll Maps
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Split Testing
  • Statistical Analysis
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features114
  • 2-Way Messaging
  • A/B Testing
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autoresponders
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Chatbot
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Analytics
  • Form Builder
  • Forms Creation & Design
  • Forms Management
  • Funnel Analysis
  • GDPR Compliance
  • Generative AI
  • Geotargeting
  • HTML Editor
  • Heatmaps
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Segmentation
  • List Management
  • Live Chat
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • One-to-One Messaging
  • Open Rate Tracking
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Product Recommendations
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduled Messaging
  • Scheduling
  • Scroll Maps
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Split Testing
  • Statistical Analysis
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • WYSIWYG Editor
  • Web Forms
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations7
  • 29 Next
  • 99minds
  • Adobe Commerce
  • AfterShip
  • Alloy Automation
  • Appy Pie
  • BigCommerce
  • CartHook
  • ConvertFlow
  • Digioh
  • EComposer
  • Easyship
  • Elink.io
  • Fera
  • Fomo
  • Formidable Forms
  • Freshdesk
  • Fyrebox
  • Gatsby
  • Getsitecontrol
  • Glew
  • Gorgias
  • Gravity Forms
  • Growave
  • GrowthHero
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Involve.me
  • Justuno
  • Klaviyo
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • Make
  • Meta for Business
  • Nosto
  • Okendo
  • OpenCart
  • Opinew
  • OptiMonk
  • POWR
  • Pabbly Connect
  • PandaDoc
  • Personizely
  • Poptin
  • Postscript
  • PrestaShop
  • QuickBooks Money
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • Stamped.io
  • Stripo.email
  • Supermetrics
  • Swell
  • SyncSpider
  • TeamViewer ONE
  • Tidio
  • TikTok
  • TrackingMore
  • Typeform
  • UpPromote: Affiliate Marketing
  • UpViral
  • VideoPeel
  • ViralSweep
  • Volusion
  • Wisepops
  • Wix
  • WooCommerce
  • WordPress
  • Yotpo
  • Zapier
  • Total integrations73
  • 29 Next
  • 99minds
  • Adobe Commerce
  • AfterShip
  • Alloy Automation
  • Appy Pie
  • BigCommerce
  • CartHook
  • ConvertFlow
  • Digioh
  • EComposer
  • Easyship
  • Elink.io
  • Fera
  • Fomo
  • Formidable Forms
  • Freshdesk
  • Fyrebox
  • Gatsby
  • Getsitecontrol
  • Glew
  • Gorgias
  • Gravity Forms
  • Growave
  • GrowthHero
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Involve.me
  • Justuno
  • Klaviyo
  • Lootly
  • Loox
  • LoyaltyLion
  • MESA
  • Make
  • Meta for Business
  • Nosto
  • Okendo
  • OpenCart
  • Opinew
  • OptiMonk
  • POWR
  • Pabbly Connect
  • PandaDoc
  • Personizely
  • Poptin
  • Postscript
  • PrestaShop
  • QuickBooks Money
  • Quizell
  • REVIEWS.io
  • Re:amaze
  • Recharge
  • ShipStation
  • Shopify
  • Shopify Plus
  • Shoplazza
  • Smile.io
  • Stamped.io
  • Stripo.email
  • Supermetrics
  • Swell
  • SyncSpider
  • TeamViewer ONE
  • Tidio
  • TikTok
  • TrackingMore
  • Typeform
  • UpPromote: Affiliate Marketing
  • UpViral
  • VideoPeel
  • ViralSweep
  • Volusion
  • Wisepops
  • Wix
  • WooCommerce
  • WordPress
  • Yotpo
  • Zapier