Freshmarketer Pricing, Features, Reviews & Comparison of Alternatives


Full Stack Marketing Automation Software for Marketers

4.41/5 (22 reviews)

Freshmarketer overview

Freshmarketer is a marketing automation solution by Freshworks- a SaaS unicorn renowned worldwide for building eponymous software in their category, like Freshdesk and Freshservice.

Freshmarketer can be used in two ways:

1. Standalone tool
Freshmarketer would let you intelligently engage your users across their lifecycle from pre to post-acquisition.

It's flagship product - Journey would let you design and deploy your engagement workflows precisely the way you want it.

Some of the common use-cases that Freshmarketer can help you address are
- Lead nurturing workflow
- Autoresponders
- Bulk campaign
- Webform tracking

2. Freshworks bundle
Freshmarketer by virtue of being a part of Freshworks possesses deep, seamless integration with sister products like Freshdesk, Freshservice, and Freshsales.

That allows us to solve even powerful use-cases which would be practically beyond the purview of any standalone tool in the market.

a. Bridging sales and marketing together
Sales and Marketing being not in sync is a common sight across orgs. For instance, sales folks are often unaware of channel attribution and marketers are of lead quality. Freshmarketer has seamless bidirectional sync with Freshsales. This ensures that
Marketers and salespeople have a common view of the data
Any lead activity or engagement reflects both in CRM and marketing system
Marketers and sales are always on the same page.

b. Understanding the customer journey
There are a lot of customer signals that customer-facing teams currently miss. For instance, if someone recently interacted with a support agent and currently viewing pricing page, then it's an excellent signal for the sales rep to pitch the customer.

There are a lot of ways in which companies can create value for customers and prospects if they are aware of each customer's journey. Freshmarketer's behavioural tracking capability in conjunction with Freshsales CRM and Freshdesk would ensure that every GTM person has 360 degree of every user. For real.

c. Marketing Automation
Marketing automation is quickly growing need across all organisations. But most solutions are either bloated or exceedingly pricey often under the garb of hidden pricing. Freshmarketer aims to create lot of value for teams who are looking for a robust, easy-to-use marketing automation alternative that doesn't kill their budget.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Freshmarketer screenshot: Create beautiful emails with email builderFreshmarketer screenshot: Email JourneyFreshmarketer screenshot: Advanced customer segmentationFreshmarketer screenshot: Powerful email reportsFreshmarketer screenshot: Get a summary of visitors' clicks and scrolls with real-time heatmapsFreshmarketer screenshot: Scrollmaps and clickmaps help make decisions on whether the call-to-action placed at the bottom of the page requires more attention or if the webpage requires any content re-arrangementFreshmarketer screenshot: Test, target and validate ideas with extensive report and data segments in real timeFreshmarketer screenshot: Freshmarketer collects any and every important visitor behavioral attribute, with unique insight into every userFreshmarketer screenshot: Watch how users interact with the website, and get every click, mouse movement and page transition captured in real timeFreshmarketer screenshot: Target and record sessions of visitors based on multiple audience segments and custom javascript and avoid spamming sessionsFreshmarketer screenshot: Funnels help identify exactly where visitors drop-off in a multi-page websiteFreshmarketer screenshot: With reorder option, create permutations and combinations of important paths Freshmarketer screenshot: Identify the web form's pain points with five reports, including hesitation time, abandonment rate, drop-off, time spent on the form, correction rate and moreFreshmarketer screenshot: Understand the willingness of visitors recommending the product or service and find out the net promoter scoreFreshmarketer screenshotFreshmarketer screenshotFreshmarketer screenshot

Freshmarketer reviews

Value for money
Ease of use
Customer support

All-in-one tool for marketers

Used weekly for 6-12 months
Reviewed 2018-11-07
Review Source: Capterra

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 9/10

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Insane Insights

Used daily for free trial
Reviewed 2019-05-17
Review Source: Capterra

You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.

It takes time to set up the first test. Just like everything, there is a learning curve involved.

Rating breakdown

Value for money
Ease of use

Likelihood to recommend: 10/10

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Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

Used daily for 6-12 months
Reviewed 2018-04-24
Review Source: Capterra

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Jake Cremean

Efficient Multi-tool for your Marketing Team

Used daily for 6-12 months
Reviewed 2019-03-09
Review Source: Capterra

Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

Rating breakdown

Ease of use

Likelihood to recommend: 10/10

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Good but imporvement is still needed

Used daily for 6-12 months
Reviewed 2019-03-05
Review Source: Capterra

Freshmarketer is an excellent tool to provide supreme customer support and testing on your websites. I tried to configured it yet at some point is easy to use, somo functionalities require to have some deep knowledge. It is difficult to decide which plan in terms of data is required.

Technical knowledge is required to have full access to advanced features.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Freshmarketer pricing

Pricing options
Free trial
View Pricing Plans

Starting from $0
PRO: starting from $49 per month (billed annually)

Freshmarketer features

Activity Dashboard
Customizable Templates
Drag & Drop Interface
Engagement Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration

A/B Testing (172 other apps)
API (452 other apps)
Automatic Notifications (170 other apps)
Campaign Analysis (225 other apps)
Campaign Management (254 other apps)
Content Management (229 other apps)
Customizable Branding (229 other apps)
Data Import/Export (198 other apps)
Email Marketing (172 other apps)
Monitoring (222 other apps)
Multi-Channel Marketing (190 other apps)
Social Media Integration (272 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Additional information for Freshmarketer

Key features of Freshmarketer

  • Real-time heatmaps
  • Audience targeting
  • Split testing
  • Landing pages / web forms
  • Funnel analysis
  • Test scheduling
  • Statistical relevance analysis
  • Templates
  • Behavioral mapping
  • Element analytics
  • Dynamic maps
  • Website analytics
  • Real-time editing
  • Responsive
  • Templates
  • Analytics
  • Drag & drop
  • Form creation
  • Split URL testing
  • Visitor click tracking
  • Scrollmaps and clickmaps
  • Device specific heatmaps
  • Real-time data
  • Visual analytics
  • WYSIWYG visual editor
  • Visitor behavior tracking
  • Conversion tracking
  • Bypass login screens for A/B testing
  • Query tag management
  • Target and record visitor sessions
  • Audience segmenting
  • Advanced data privacy
  • Visitor path reordering
  • Virtual pageview
  • Customizable poll widget
  • Polls & surveys
  • Net Promoter Score
  • Session replay
  • eCommerce integration
View All Features


Complete customer Life Cycle Marketing

Personalised email journey with custom events

Segment customers based on their behaviour

Array of features along with a chrome extension that allows users to run experiments in minutes.

Make improved high-impact marketing decisions by segmenting visitor data with advanced filters and custom attributes.

Get conversions from the right groups of people by targeting visitors who match a set of characteristics or behavior, or based on geolocation, device types, page visits, language, and more.

Connect with powerful web services to sync visitor data and integrate with eCommerce platforms and Google Analytics to leverage data for deeper insights.

Track every click, scroll, and conversion, and pinpoint exactly where website visitors drop-off. Make adjustments to important paths and capture visitor action in real time for insights on the visitor journey.