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Hootsuite vs Agorapulse Comparison

Overview

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content...

With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$49/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$99/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

1,305

953

266

41

26

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

5

4

3

2

1

328

167

16

2

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

Overall I've had a good experience with HootSuite and its offerings. They do a good job of listening to customers and trying to innovate based on those listenings.
It makes it super easy to create and schedule social media on most platforms. The analytics also help to see your social strategy at a glance and see where you need to improve.
It's good if you're running several different accounts from it as well as you can quickly switch from one business to another. The free version is great for what it does.

Pros

The scheduler is extremely easy to use, and allowing you to build posts across platforms at the same time is a game-changer. I also LOVE the ability to save #hashtag groups.
AgoraPulse is easy to use and it has some great features like the ability to save hashtags (you wouldn't think this would be a good feature but it really is a time-saver).
It's been a great experience. Their support team is very responsive and I love that we can request features.

Cons

You are limited to only posting from Hootsuite onto your company page, not private profile. And it does not work with Instagram​ at all.
Some features not being taken to their logical conclusion or full potential. No fatal flaws but just minor annoyances.
The inability to schedule posts for instagram was frustrating. You could schedule them but then you still have to open instagram at that time to post.

Cons

My only complaint with the agorapulse software is the inability to change the options for scheduling across multiple platforms.
Inability to edit text and tags when writing a post for multiple channels so that the tags will be accurate for each channel. Unable to upload multiple photos for Instagram.
The only downfall that I can find is the inability to respond to DM's on Instagram. However, this is not because of Agorapulse, but rather the API of Instagram itself.
  • Vendor responds to reviews
  • Last review6 days ago
  • Vendor responds to reviews
  • Last review14 days ago

Key features

  • Total features70
  • @mentions
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • Calendar Management
  • Campaign Analysis
  • Campaign Scheduling
  • Categorization
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customer Activity Reporting
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Demographic Data Collection
  • Discount Management
  • Email Notifications
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • Gamification
  • Geolocation
  • HIPAA Compliance
  • Heatmap
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Lead Generation
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Opportunity Management
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • Preview Functionality
  • Promotions Management
  • Queue Manager
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Risk Alerts
  • Role-Based Permissions
  • Rule Based Publishing
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Strategic Planning
  • Tagging
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • URL Customization
  • Usage Tracking
  • User Management
  • User Photos
  • Video Support
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management
  • Total features69
  • @mentions
  • A/B Testing
  • AICC Compliance
  • API
  • Access Control
  • Activity Dashboard
  • Activity Tracking
  • Administrative Reporting
  • Alerts / Escalation
  • Approval Process Control
  • Assignment Management
  • Automated Scheduling
  • Automatic Notifications
  • Behavior Tracking
  • Benchmarking
  • Calendar Management
  • Campaign Analysis
  • Campaign Scheduling
  • Categorization
  • Click Tracking
  • Collaboration Tools
  • Communication Management
  • Communications Calendar
  • Compliance Management
  • Contact History
  • Content Filter
  • Content Library
  • Content Management
  • Content Repository
  • Custom Fields
  • Custom Forms
  • Customer Activity Reporting
  • Customer Segmentation
  • Customer Service Analytics
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Demographic Data Collection
  • Discount Management
  • Email Notifications
  • Engagement Analytics
  • Event Scheduling
  • Filtered Views
  • Gamification
  • Geolocation
  • HIPAA Compliance
  • Heatmap
  • Image Library
  • Inbox Management
  • Keyword Tracking
  • Lead Generation
  • Location Tracking
  • Mobile Alerts
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Opportunity Management
  • Performance Appraisal
  • Performance Management
  • Performance Reports
  • Permission Management
  • Preview Functionality
  • Promotions Management
  • Queue Manager
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Real Time Updates
  • Reporting & Statistics
  • Request Assignment
  • Request Routing
  • Risk Alerts
  • Role-Based Permissions
  • Rule Based Publishing
  • Search Functionality
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Strategic Planning
  • Tagging
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Two-Factor Authentication
  • URL Customization
  • Usage Tracking
  • User Management
  • User Photos
  • Video Support
  • Visual Analytics
  • Visual Discovery
  • WYSIWYG Editor
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Workflow Management

Integrations

  • Total integrations132
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations6
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Hootsuite

The largest and most popular social media management tool

Reviewed 3 years ago

Despite all this, Hootsuite is one of the few tools that offers a limited free plan. If you do not care that the reports are basic, you're happy with the interface and you do not need more than 2 users, then the Hootsuite Pro plan is worth the full exploration, especially for its low cost.

Pros

Hootsuite has a free plan as well as a paid plan: Pro and Enterprise. For reports, you can have 3 basic reports for the free plan and 3 basic reports plus 1 advanced for the pro plan. You can pay extra to get more reports. 2 members of your team (including you) are at your disposal in the pro plan, and you can pay extra for each member of your team up to a maximum of 10 users. Hootsuite was the first tool to incorporate the publication on Instagram (Buffer and Agorapulse already have this function), although it is not fully automated. You have to use the mobile app to send your photo and description and "copy and paste" to the Instagram app. At least this way complies with Instagram's terms of service!

Cons

Unfortunately its interface has errors, it is clumsy and it is not very intuitive. Although I like multi-column design, I am easily distracted and because of that, I am less productive. The reports that include the plans are really basic that at the end of the day you have to invest between extra per month to get reports that are still basic. They do not integrate with bitly, and if you want to use your custom URLS shortener (with your owly service) it will cost you per year.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Agorapulse

Great but not the BEST

Reviewed 3 months ago

Great but not the best. Worth it for the cost. But if hootsutie was cheaper I would probably switch back for the streams. You get streams and you'll be unstoppable.

Pros

I like the cost. It was way more affordable than Hootsuite. I was with hootsuite for 8 years and I just couldn't handle the cost anymore. It was out of control expensive. I like the fair cost of this. I also like that it doesn't glitch and drop posts as often as Hootsuite did!

Cons

I MISS STREAMS! The Hootsuite streams were where it was at. All of your posts, current, scheduled comments everything all in one section.

Vendor response

Thank you for sharing your feedback with us, Erica! I am glad to hear that you've enjoyed working with Agorapulse. We don't have any plans to add streams in the near future, but I've definitely added your vote to this suggestions. We'll keep you updated on this!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Agorapulse

We couldn't be happier

Reviewed 4 months ago

It's been great. We were using Hootsuite previously but Agorapulse blows it away!

Pros

It does absolutely everything we need. Similar apps that we tested just didn't have all of the same features available.

Cons

I honestly can't think of anything! The dashboard is easy to set up, easy to use and well supported.

Vendor response

Hi Tamara, Thanks so much for the glowing review of Agorapulse! I'm glad your team is seeing great value in our social media management tool. Lisa at Agorapulse

Overall Rating
  • Value for money