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Hootsuite vs Birdeye Comparison (2026)
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Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this app4.7
708
5
4
3
2
1
570
96
17
6
19
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this appPros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Pros
“The automation features and reporting tools help businesses stay engaged with customers and improve their digital presence. While the pricing and learning curve can be challenging, Birdeye is a valuable solution for businesses looking to strengthen customer relationships and manage their reputation effectively.”
KL
Kate L.
Sales
“We love that Birdeye helps us with our online presence by giving our patients the option to leave a review for us if they had a great experience, but it also allows them to give us direct feedback if they didn't have a great experience. ”
LH
Lacy H.
Office Manager
“We can track how many leads go from Birdeye to converted sales and it shows the true value for the money we get with our investment every monthly.”
EP
Eric P.
VP of Sales
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
Cons
“The platform can also feel overwhelming at first due to the number of tools available, and customer support response times may vary.”
KL
Kate L.
Sales
“Birdeye can be a bit pricey, especially for smaller teams or businesses on a tighter budget.”
GY
Ghiwa Y.
IT manager
“Sometimes the auto responses do not fire to all reviews that I have auto responses set up for.”
KO
Krystina O.
Client Manager
- Vendor responds to reviews
- Last review22 days ago
- Vendor responds to reviews
- Last review9 days ago
Key features
- Total features144
- 2-Way Messaging
- @mentions
- A/B Testing
- ACH Payment Processing
- AI
- AI Accessibility Audit
- AI Citation Monitoring
- AI Content Scoring
- AI Copilot
- AI Crawler Analytics
- AI Disclosure
- AI Hallucination Detection
- AI Mention Tracking
- AI Query Matching Analysis
- AI SMS
- AI Search Ranking Insights
- AI Sentiment Monitoring
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Traffic Attribution
- AI Visibility Reporting
- AI Visibility Score
- AI-Driven Content Recommendations
- AI-Optimized Content Structuring
- AI-Readable Content Formatting
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Adaptive Responses
- Adversarial Training
- Advertising Management
- Advocate Management
- Agent Collaboration
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Approval Workflows
- Assessment Management
- Asset & Content Management
- Assignment Management
- Attended Automation
- Audience Targeting
- Audio References
- Audit Management
- Augmented Analytics
- Authentication
- Automated Alerts and Tasks
- Automated CMS Publishing
- Automated Email Responses
- Automated Image & Video Editing
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Replies
- Autonomous Task Execution
- Autoresponders
- BI Integration
- Backlink Management
- Backlink Monitoring
- Badges
- Barcode/Ticket Scanning
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Bill Payment
- Billing & Invoicing
- Blogs
- Bounce Rate Analysis
- Brand Entity Analysis
- Brand Management
- Brand Tracking
- Brand Voice Alignment
- Brand Voice Training
- Branding
- Breadth of Partner Applications
- Broken Link Discovery
- Budgeting
- Building and Personalizing Emails
- Bulk SMS
- Business Process Automation
- CRM
- CRM Integration
- Calendar Management
- Calendar/Reminder System
- Calendaring
- Campaign Analytics
- Campaign Management
- Campaign Optimization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Care Plan Management
- Care Summaries
- Cash Management
- Categorization/Grouping
- Change Simulation
- Charting
- Chat/Messaging
- Chatbot
- Citation Intelligence
- Claims Management
- Co-Browsing
- Code Generation
- Code-free Development
- Collaboration
- Collaboration Tools
- Collection of information
- Commenting/Notes
- Communication Management
- Community Management
- Community Q&A
- Competitive Analysis
- Competitive Benchmarking
- Competitive Intelligence
- Competitor AI Presence Comparison
- Competitor Analysis
- Competitor Monitoring
- Compliance Management
- Conditional Generation
- Configurable Workflow
- Confirmations/Reminders
- Consent Management
- Contact Database
- Contact Management
- Contactless NFC
- Content
- Content Calendar
- Content Creation
- Content Discovery
- Content Gap Analysis
- Content Generation
- Content Ideas
- Content Insights
- Content Library
- Content Localization
- Content Management
- Content Moderation
- Content Personalization
- Content Safety Guardrails
- Contextual Engagement
- Contextual Guidance
- Control
- Conversation Archiving
- Conversation Editor
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Corporate Reporting
- Cost Management
- Creative Design
- Credit Card Management
- Credit Card Processing
- Cross-system Integration
- Cryptocurrency Processing
- Custom Domains
- Customer Accounts
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customer Effort Score (CES)
- Customer Engagement
- Customer Experience Management
- Customer Feedback
- Customer History
- Customer Interaction Automation
- Customer Journey Mapping
- Customer Profiles
- Customer Satisfaction (CSAT) Score
- Customer Segmentation
- Customer Service
- Customer Service Analytics
- Customer Service Channels
- Customer Social Profiles
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Management
- Total features180
- 2-Way Messaging
- @mentions
- A/B Testing
- ACH Payment Processing
- AI
- AI Accessibility Audit
- AI Citation Monitoring
- AI Content Scoring
- AI Copilot
- AI Crawler Analytics
- AI Disclosure
- AI Hallucination Detection
- AI Mention Tracking
- AI Query Matching Analysis
- AI SMS
- AI Search Ranking Insights
- AI Sentiment Monitoring
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Traffic Attribution
- AI Visibility Reporting
- AI Visibility Score
- AI-Driven Content Recommendations
- AI-Optimized Content Structuring
- AI-Readable Content Formatting
- AI/Machine Learning
- API
- API Integration
- Access Controls/Permissions
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Adaptive Responses
- Adversarial Training
- Advertising Management
- Advocate Management
- Agent Collaboration
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Approval Workflows
- Assessment Management
- Asset & Content Management
- Assignment Management
- Attended Automation
- Audience Targeting
- Audio References
- Audit Management
- Augmented Analytics
- Authentication
- Automated Alerts and Tasks
- Automated CMS Publishing
- Automated Email Responses
- Automated Image & Video Editing
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Replies
- Autonomous Task Execution
- Autoresponders
- BI Integration
- Backlink Management
- Backlink Monitoring
- Badges
- Barcode/Ticket Scanning
- Basic Reporting
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Bill Payment
- Billing & Invoicing
- Blogs
- Bounce Rate Analysis
- Brand Entity Analysis
- Brand Management
- Brand Tracking
- Brand Voice Alignment
- Brand Voice Training
- Branding
- Breadth of Partner Applications
- Broken Link Discovery
- Budgeting
- Building and Personalizing Emails
- Bulk SMS
- Business Process Automation
- CRM
- CRM Integration
- Calendar Management
- Calendar/Reminder System
- Calendaring
- Campaign Analytics
- Campaign Management
- Campaign Optimization
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Care Plan Management
- Care Summaries
- Cash Management
- Categorization/Grouping
- Change Simulation
- Charting
- Chat/Messaging
- Chatbot
- Citation Intelligence
- Claims Management
- Co-Browsing
- Code Generation
- Code-free Development
- Collaboration
- Collaboration Tools
- Collection of information
- Commenting/Notes
- Communication Management
- Community Management
- Community Q&A
- Competitive Analysis
- Competitive Benchmarking
- Competitive Intelligence
- Competitor AI Presence Comparison
- Competitor Analysis
- Competitor Monitoring
- Compliance Management
- Conditional Generation
- Configurable Workflow
- Confirmations/Reminders
- Consent Management
- Contact Database
- Contact Management
- Contactless NFC
- Content
- Content Calendar
- Content Creation
- Content Discovery
- Content Gap Analysis
- Content Generation
- Content Ideas
- Content Insights
- Content Library
- Content Localization
- Content Management
- Content Moderation
- Content Personalization
- Content Safety Guardrails
- Contextual Engagement
- Contextual Guidance
- Control
- Conversation Archiving
- Conversation Editor
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Corporate Reporting
- Cost Management
- Creative Design
- Credit Card Management
- Credit Card Processing
- Cross-system Integration
- Cryptocurrency Processing
- Custom Domains
- Customer Accounts
- Customer Activity Tracking
- Customer Advocacy
- Customer Database
- Customer Effort Score (CES)
- Customer Engagement
- Customer Experience Management
- Customer Feedback
- Customer History
- Customer Interaction Automation
- Customer Journey Mapping
- Customer Profiles
- Customer Satisfaction (CSAT) Score
- Customer Segmentation
- Customer Service
- Customer Service Analytics
- Customer Service Channels
- Customer Social Profiles
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Security
- Data Visualization
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Employee Database
- Employee Engagement
- Engagement Tracking
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- Group Management
- Image Library
- Impact Measurement
- Influencer Tracking
- KPI Monitoring
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Marketing Automation
- Media Library
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Predictive Analytics
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Comparisons
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Role-Based Permissions
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tag Management
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- User Management
- User Profiles
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Workflow Management
Integrations
- Total integrations98
- 123FormBuilder
- 1CoreSolution
- 8am MyCase
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- AgencyAnalytics
- Airtable
- Asana
- Audiense Discover
- Basecamp
- Booker
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Buildertrend
- Bynder
- CELUM
- Canto
- Canva
- CareStack
- ChatBot
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Covetrus Avimark
- Crowd Analyzer
- Curve Dental
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Denticon
- Dentrix
- Dentrix Ascend
- Dentrix Enterprise
- Domo
- Dropbox
- Eaglesoft
- Facebook Apps and Tabs
- Facebook Business Suite
- FieldPulse
- FieldRoutes
- Figma
- Filevine
- Freshdesk
- Glassdoor
- Google Ads
- Google Analytics 360
- Google Blogger
- Google Calendar
- Google Translate
- Gorgias
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Influitive
- Intelerad
- Interact
- Issuu
- JIRA Service Management
- Kapost
- KingAsterisk Contact Center Software
- Klara
- Lightspeed Retail
- LinkedIn for Business
- Localo
- Lucidya
- Lumen by Talkwalker
- MRI Property Management
- MYOB
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- NAPA TRACS
- NetSuite
- NetX
- NexHealth
- Nexsyis Collision
- NextGen Enterprise
- Nimble
- Onclusive Social
- OneDrive
- Open Dental
- Oracle Database
- Oracle Eloqua Marketing Automation
- Oryx Dental Software
- Outgrow
- PatientNow
- PhotoShelter for Brands
- Podium
- PointClickCare EHR for Skilled Nursing Facilities
- Practice Better
- PromoRepublic
- Python Connector for NetSuite
- QuickBooks Online
- Quid
- Rent Manager
- ReviewInc
- ReviewTrackers
- RingCentral Engage Voice
- STORIS
- Salesforce Sales Cloud
- Scoop.it
- SearchAtlas
- ServMan
- ServiceM8
- ServiceTitan
- Shopify
- Shopify POS
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- SiteLink Web Edition
- Slack
- SmartAdvocate
- SocialFlow
- Spectora
- Sprout Social
- Stackla
- Storable Edge
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Total Expert
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Valant EHR Suite
- Vidyard
- WebPT
- Webdam
- WelcomeHome
- WordPress
- Xero
- Yardi Voyager
- Zapier
- Zendesk Suite
- Zoho CRM
- eClinicalWorks
- pixx.io
- roommaster
- webCRM
- Total integrations75
- 123FormBuilder
- 1CoreSolution
- 8am MyCase
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- AgencyAnalytics
- Airtable
- Asana
- Audiense Discover
- Basecamp
- Booker
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Buildertrend
- Bynder
- CELUM
- Canto
- Canva
- CareStack
- ChatBot
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Covetrus Avimark
- Crowd Analyzer
- Curve Dental
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Denticon
- Dentrix
- Dentrix Ascend
- Dentrix Enterprise
- Domo
- Dropbox
- Eaglesoft
- Facebook Apps and Tabs
- Facebook Business Suite
- FieldPulse
- FieldRoutes
- Figma
- Filevine
- Freshdesk
- Glassdoor
- Google Ads
- Google Analytics 360
- Google Blogger
- Google Calendar
- Google Translate
- Gorgias
- Grid
- Higher Logic Vanilla
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Influitive
- Intelerad
- Interact
- Issuu
- JIRA Service Management
- Kapost
- KingAsterisk Contact Center Software
- Klara
- Lightspeed Retail
- LinkedIn for Business
- Localo
- Lucidya
- Lumen by Talkwalker
- MRI Property Management
- MYOB
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- NAPA TRACS
- NetSuite
- NetX
- NexHealth
- Nexsyis Collision
- NextGen Enterprise
- Nimble
- Onclusive Social
- OneDrive
- Open Dental
- Oracle Database
- Oracle Eloqua Marketing Automation
- Oryx Dental Software
- Outgrow
- PatientNow
- PhotoShelter for Brands
- Podium
- PointClickCare EHR for Skilled Nursing Facilities
- Practice Better
- PromoRepublic
- Python Connector for NetSuite
- QuickBooks Online
- Quid
- Rent Manager
- ReviewInc
- ReviewTrackers
- RingCentral Engage Voice
- STORIS
- Salesforce Sales Cloud
- Scoop.it
- SearchAtlas
- ServMan
- ServiceM8
- ServiceTitan
- Shopify
- Shopify POS
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- SiteLink Web Edition
- Slack
- SmartAdvocate
- SocialFlow
- Spectora
- Sprout Social
- Stackla
- Storable Edge
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Total Expert
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Valant EHR Suite
- Vidyard
- WebPT
- Webdam
- WelcomeHome
- WordPress
- Xero
- Yardi Voyager
- Zapier
- Zendesk Suite
- Zoho CRM
- eClinicalWorks
- pixx.io
- roommaster
- webCRM
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