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Hootsuite vs Brandwatch Comparison (2026)
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Good recommendations?
Hootsuite
4.4
(3.8K)5
1.9K
4
1.3K
3
370
2
49
1
37
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Brandwatch
4.2
(255)5
105
4
111
3
32
2
4
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.
Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
3.8K
5
4
3
2
1
1.9K
1.3K
370
49
37
- Value for money
- Ease of use
- Features
- Customer support
69%
would recommend this app4.2
255
5
4
3
2
1
105
111
32
4
3
- Value for money
- Ease of use
- Features
- Customer support
57%
would recommend this appPros
“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK
Tim K.
Founder
“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH
Amir H.
E-Commerce Manager
“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Joshua F.
Marketing Assistant
Pros
“It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier.”
Vishakha P.
Social Media Manager
“What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.”
SO
Stefanie O.
Customer success
“It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals.”
DA
Daniel A.
Senior Market Intelligence and Consumer Insights Analyst
Cons
“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM
Demi M.
Community Manager
“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB
Ali B.
Owner
“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD
Mike D.
Owner
Cons
“The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match.”
JH
Jordan H.
Social Media Coordinator
“I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks.”
JH
Jordan H.
Social Media Coordinator
“Across large datasets it frequently cited the same mention to support multiple different insights, which made it feel less like a rigorous analytical tool and more like a pattern-matcher looking for something to say.”
AD
Aneri D.
Student
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review6 months ago
Key features
- Total features115
- @mentions
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Approval Process Control
- Assignment Management
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Benchmarking
- Brand Guidelines
- Brand Management
- Brand Tracking
- CRM
- CRM Integration
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Advocacy
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Engagement Tracking
- Event Triggered Actions
- Faceted Search/Filter
- Feedback Management
- File Sharing
- Filtering
- Generative AI
- Hashtag Tracking
- Image Classification
- Image Editing
- Image Library
- Impact Measurement
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Machine Learning
- Marketing Automation
- Media Monitoring
- Metadata Management
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Natural Language Processing
- Negative Feedback Management
- Part of Speech Tagging
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Review Sharing
- Role-Based Permissions
- Scoring
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Surveys & Feedback
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integration
- Third-Party Integrations
- Topic Classification
- Trend Analysis
- Visual Analytics
- Visualization
- Widgets
- Workflow Management
- Total features121
- @mentions
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Approval Process Control
- Assignment Management
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Benchmarking
- Brand Guidelines
- Brand Management
- Brand Tracking
- CRM
- CRM Integration
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Contact Database
- Contact Management
- Content Creation
- Content Discovery
- Content Library
- Content Management
- Conversion Tracking
- Customer Advocacy
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Extraction
- Data Import/Export
- Data Visualization
- Demographic Data
- Digital Asset Management
- Drag & Drop
- Editorial Calendar
- Email Alerts
- Employee Advocacy
- Engagement Tracking
- Event Triggered Actions
- Faceted Search/Filter
- Feedback Management
- File Sharing
- Filtering
- Generative AI
- Hashtag Tracking
- Image Classification
- Image Editing
- Image Library
- Impact Measurement
- Influencer Discovery
- Influencer Relationship Management
- Influencer Tracking
- Keyword Filtering
- Keyword Tracking
- Lead Engagement
- Live Chat
- Machine Learning
- Marketing Automation
- Media Monitoring
- Metadata Management
- Mobile Access
- Mobile Alerts
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Channel Social Integration
- Multi-Language
- Natural Language Processing
- Negative Feedback Management
- Part of Speech Tagging
- Performance Metrics
- Post Scheduling
- Pre-Approved Content Library
- Progress Tracking
- Project Management
- Publish Scheduling
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Response Management
- Review Monitoring
- Review Sharing
- Role-Based Permissions
- Scoring
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Social Advertising
- Social Listening
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Surveys & Feedback
- Tagging
- Task Management
- Task Progress Tracking
- Template Management
- Text Analysis
- Third-Party Integration
- Third-Party Integrations
- Topic Classification
- Trend Analysis
- Visual Analytics
- Visualization
- Widgets
- Workflow Management
Integrations
- Total integrations97
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Asana
- Audiense Discover
- Basecamp
- Bitly
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Google Analytics 360
- Google Blogger
- Google Calendar
- Google Translate
- Grid
- Higher Logic Vanilla
- Hootsuite
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Service Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- Khoros Marketing
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- NetX
- Neurons
- Nimble
- Onclusive Social
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- QBank
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Scoop.it
- Shopify
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Tipalti
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
- Total integrations14
- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Asana
- Audiense Discover
- Basecamp
- Bitly
- Box
- Brandfolder
- Brandwatch
- Brightcove
- Bynder
- CELUM
- Canto
- Canva
- Chatfuel
- ClickDesk
- ClickUp
- Cloohawk
- Cloudinary
- Constant Contact
- Copysmith
- Crowd Analyzer
- DALL-E 3
- Dailymotion
- Data Dwell Digital Asset Management
- Data Dwell Sales Enablement
- Dropbox
- Facebook Apps and Tabs
- Facebook Business Suite
- Figma
- Freshdesk
- Google Analytics 360
- Google Blogger
- Google Calendar
- Google Translate
- Grid
- Higher Logic Vanilla
- Hootsuite
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Service Hub
- Influitive
- Interact
- Issuu
- JIRA Service Management
- Kapost
- Khoros Marketing
- LinkedIn for Business
- Lucidya
- Lumen by Talkwalker
- Marketo Engage
- MediaValet
- Meltwater
- Mentionlytics
- Meta for Business
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Viva Engage
- NetX
- Neurons
- Nimble
- Onclusive Social
- Oracle Eloqua Marketing Automation
- Outgrow
- PhotoShelter for Brands
- PromoRepublic
- QBank
- Quid
- ReviewInc
- ReviewTrackers
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Scoop.it
- Shopify
- Simple Sales Tracking
- Simplebooklet Flipbook Experiences
- Slack
- SocialFlow
- Stackla
- StoreYa
- SurveyMonkey
- TINT
- Tagboard
- Tailwind TMS
- Threads
- TikTok
- Tipalti
- Trello
- Trustpilot
- Twitter/X
- Uberflip
- Unifyr
- Upfluence
- Vidyard
- Webdam
- WordPress
- Zapier
- Zendesk Suite
- pixx.io
- webCRM
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