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Hootsuite vs Lumen by Talkwalker Comparison (2026)

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Good recommendations?

Hootsuite logo

Hootsuite

Lumen by Talkwalker logo

Lumen by Talkwalker

Overview

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Lumen by Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, content analysis, automated alerts, data intelligence, engagement tracking, and brand management.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

3.8K

5

4

3

2

1

1.9K

1.3K

370

49

37

  • Value for money
  • Ease of use
  • Features
  • Customer support
69%
would recommend this app

4.4

24

5

4

3

2

1

10

13

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

Pros

“In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content.”
TK

Tim K.

Founder

“The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once.”
AH

Amir H.

E-Commerce Manager

“It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing.”
Verified reviewer profile picture

Joshua F.

Marketing Assistant

Pros

“An extremely impressive, powerful, and easy to use piece of software that allows for granular analysis down to region, language, device, among others.”
Verified reviewer profile picture

Christian A.

Research Analyst

“Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression).”
Verified reviewer profile picture

Guido N.

Digital Media Manager

“Can be a steep learning curve at first to use.”
Verified reviewer profile picture

Christian A.

Research Analyst

Cons

“With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame.”
DM

Demi M.

Community Manager

“You also can only add business LinkedIn pages (I was unable to add personal accounts for clients).”
AB

Ali B.

Owner

“Can be hard to focus and scheduling posts in the application don't carry as much weight as in the mobile applications”
MD

Mike D.

Owner

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features115
  • @mentions
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Benchmarking
  • Boolean Search
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Hashtag Tracking
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Optical Character Recognition
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management
  • Total features67
  • @mentions
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Approval Process Control
  • Assignment Management
  • Audience Analytics
  • Audience Engagement
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Benchmarking
  • Boolean Search
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Chat/Messaging
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customer Support
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Editorial Calendar
  • Email Alerts
  • Employee Advocacy
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • File Sharing
  • Filtering
  • Hashtag Tracking
  • Image Library
  • Impact Measurement
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Lead Engagement
  • Live Chat
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multi-Language
  • Natural Language Processing
  • Negative Feedback Management
  • Optical Character Recognition
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Progress Tracking
  • Project Management
  • Publish Scheduling
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Mentions Tracking
  • Social Performance Management
  • Social Promotion
  • Surveys & Feedback
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Template Management
  • Third-Party Integration
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Workflow Management

Integrations

  • Total integrations97
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • Chatfuel
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • Hootsuite
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • PromoRepublic
  • Quid
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tableau
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM
  • Total integrations5
  • 123FormBuilder
  • Adobe Analytics
  • Adobe Commerce
  • Adobe Creative Cloud
  • Adobe Experience Manager
  • Airtable
  • Asana
  • Audiense Discover
  • Basecamp
  • Box
  • Brandfolder
  • Brandwatch
  • Brightcove
  • Bynder
  • CELUM
  • Canto
  • Canva
  • Chatfuel
  • ClickDesk
  • ClickUp
  • Cloohawk
  • Cloudinary
  • Constant Contact
  • Copysmith
  • Crowd Analyzer
  • DALL-E 3
  • Dailymotion
  • Data Dwell Digital Asset Management
  • Data Dwell Sales Enablement
  • Dropbox
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Figma
  • Freshdesk
  • Google Analytics 360
  • Google Blogger
  • Google Calendar
  • Google Translate
  • Grid
  • Higher Logic Vanilla
  • Hootsuite
  • HubSpot CRM
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • Influitive
  • Instagram
  • Interact
  • Issuu
  • JIRA Service Management
  • Kapost
  • LinkedIn for Business
  • Lucidya
  • Lumen by Talkwalker
  • Marketo Engage
  • MediaValet
  • Meltwater
  • Mentionlytics
  • Meta for Business
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Viva Engage
  • NetX
  • Nimble
  • Onclusive Social
  • Oracle Eloqua Marketing Automation
  • Outgrow
  • PhotoShelter for Brands
  • PromoRepublic
  • Quid
  • ReviewInc
  • ReviewTrackers
  • Salesforce Sales Cloud
  • Scoop.it
  • Simple Sales Tracking
  • Simplebooklet Flipbook Experiences
  • Slack
  • SocialFlow
  • Stackla
  • StoreYa
  • SurveyMonkey
  • TINT
  • Tableau
  • Tagboard
  • Tailwind TMS
  • Threads
  • TikTok
  • Trello
  • Trustpilot
  • Twitter/X
  • Uberflip
  • Unifyr
  • Upfluence
  • Vidyard
  • Webdam
  • WordPress
  • Zapier
  • Zendesk Suite
  • pixx.io
  • webCRM