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HubSpot Marketing Hub vs Creatio AI CRM Comparison (2026)
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Good recommendations?
HubSpot Marketing Hub
4.5
(6.2K)5
3.7K
4
2K
3
361
2
54
1
28
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Creatio AI CRM
4.7
(151)5
121
4
24
3
2
2
1
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Keep leads engaged with relevant, timely follow-up. HubSpot Marketing Hub builds nurture from your CRM data, shows which campaigns drive pipeline, and helps your team grow without adding more tools.
Creatio is an AI CRM and workflow platform where people and AI agents work together with no limits on users, agents, or workflows. Built for midsize and large organizations.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
6.2K
5
4
3
2
1
3.7K
2K
361
54
28
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this app4.7
151
5
4
3
2
1
121
24
2
1
3
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this appPros
“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
BRIJ K.
IT Exedutive
“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”
TE
Timothy E.
Client Advisor
“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”
TE
Timothy E.
Client Advisor
Pros
“We enabled plenty of business users and they are capable of creating new elements and adding their new ideas to the platform”
FV
Fernando V.
Data Architect
“You can easily develop, adjust and create new pages from scratch super fast”
FV
Fernando V.
Data Architect
“Companies can innovate faster while maintaining the governance and security required in enterprise environments.”
EC
Eduardo C.
CRO
Cons
“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Valérie L.
Senior Director, Brand and Marketing
“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG
Daniel G.
Administrator
“Reporting can also be a bit limiting if you want deeper custom analysis, and there are times when setting up more advanced workflows or attribution requires more trial and error than expected.”
Tony U.
Head of Growth Marketing
Cons
“Also, it is hard for multiple people to develop on the platform.”
VS
Vine S.
Software Engineer
“There is not really anything that stand out. If I could name something, it would be the lack of self paced training.”
FV
Fernando V.
Data Architect
“I also dislike that you cannot create landing pages to include in emails through Creatio.”
NR
Nicole R.
Marketing Specialist
- Vendor responds to reviews
- Last review12 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features116
- A/B Testing
- ACH Payment Processing
- AI Summarization
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI and Automation
- AI/Machine Learning
- API
- ATM Management
- Access Controls/Permissions
- Account-Based Engagement
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Administrator Access
- Advanced Search
- Agent Interface
- Agent Scheduling and Assignment
- Alerts
- Alerts/Escalation
- Alerts/Notifications
- Amortization Schedule
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Asset Lifecycle Management
- Assignment Management
- Attachments/Screencasts
- Audience Targeting
- Audio File Management
- Audit Management
- Audit Trail
- Authentication
- Auto Loans
- Auto-Dialer
- Automated Alerts and Tasks
- Automated Decisioning/Underwriting
- Automated Email Responses
- Automated Emails
- Automated Follow-Ups
- Automated Note Taking
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automated Voicemails
- Automated response
- Automatic Call Distribution
- Automatic Funds Distribution
- Automation
- Autonomous Task Execution
- Autoresponders
- Bank Reconciliation
- Barcode/Ticket Scanning
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Benchmarking
- Billing & Invoicing
- Bills of Material
- Bonds/Stocks
- Borrower Management
- Brand Tracking
- Breadth of Partner Applications
- Browser Extension
- Budgeting
- Budgeting/Forecasting
- Building and Personalizing Emails
- Business Card/Badge Scanning
- Business Loans
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Call Center Management
- Call List Management
- Call Logging
- Call Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scripting
- Call Tracking
- Call Transfer
- Call Types
- Callback Scheduling
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Capacity Planning
- Case Management
- Cash Flow Management
- Cash Management
- Catalog Management
- Change Management
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Click-to-Call
- Client Communication Tools
- Client Database
- Client Management
- Client Portal
- Cloud
- Coaching
- Collaboration Tools
- Collateral Tracking
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Commodity Futures
- Communication History
- Communication Management
- Competitive Analysis
- Compliance Management
- Compliance Tracking
- Computer Telephony Integration
- Concurrent Calling
- Configurable Workflow
- Consolidation/Roll-Up
- Construction Loans
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Marketing
- Content Sharing
- Content Utilization
- Contract Management
- Contract/License Management
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Core Banking
- Corporate Banking
- Cost Estimating
- Credit Card Management
- Credit Card Processing
- Credit Check
- Credit Reporting
- Credit Union
- Cross-Functional Alignment
- Cross-system Integration
- Currency Management
- Customer Accounts
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Portal
- Customer Segmentation
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Google Analytics Integration
- Image Library
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Management
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Tagging
- Template Management
- Third-Party Integrations
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Total features180
- A/B Testing
- ACH Payment Processing
- AI Summarization
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI and Automation
- AI/Machine Learning
- API
- ATM Management
- Access Controls/Permissions
- Account-Based Engagement
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Administrator Access
- Advanced Search
- Agent Interface
- Agent Scheduling and Assignment
- Alerts
- Alerts/Escalation
- Alerts/Notifications
- Amortization Schedule
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Asset Lifecycle Management
- Assignment Management
- Attachments/Screencasts
- Audience Targeting
- Audio File Management
- Audit Management
- Audit Trail
- Authentication
- Auto Loans
- Auto-Dialer
- Automated Alerts and Tasks
- Automated Decisioning/Underwriting
- Automated Email Responses
- Automated Emails
- Automated Follow-Ups
- Automated Note Taking
- Automated Publishing
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automated Voicemails
- Automated response
- Automatic Call Distribution
- Automatic Funds Distribution
- Automation
- Autonomous Task Execution
- Autoresponders
- Bank Reconciliation
- Barcode/Ticket Scanning
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Benchmarking
- Billing & Invoicing
- Bills of Material
- Bonds/Stocks
- Borrower Management
- Brand Tracking
- Breadth of Partner Applications
- Browser Extension
- Budgeting
- Budgeting/Forecasting
- Building and Personalizing Emails
- Business Card/Badge Scanning
- Business Loans
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Call Center Management
- Call List Management
- Call Logging
- Call Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scripting
- Call Tracking
- Call Transfer
- Call Types
- Callback Scheduling
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Capacity Planning
- Case Management
- Cash Flow Management
- Cash Management
- Catalog Management
- Change Management
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Churn Management
- Click Tracking
- Click-to-Call
- Client Communication Tools
- Client Database
- Client Management
- Client Portal
- Cloud
- Coaching
- Collaboration Tools
- Collateral Tracking
- Commenting/Notes
- Commercial Mortgages
- Commission Management
- Commodity Futures
- Communication History
- Communication Management
- Competitive Analysis
- Compliance Management
- Compliance Tracking
- Computer Telephony Integration
- Concurrent Calling
- Configurable Workflow
- Consolidation/Roll-Up
- Construction Loans
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Marketing
- Content Sharing
- Content Utilization
- Contract Management
- Contract/License Management
- Conversation Intelligence
- Conversion Rate Optimization
- Conversion Tracking
- Core Banking
- Corporate Banking
- Cost Estimating
- Credit Card Management
- Credit Card Processing
- Credit Check
- Credit Reporting
- Credit Union
- Cross-Functional Alignment
- Cross-system Integration
- Currency Management
- Customer Accounts
- Customer Contract Management
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Portal
- Customer Segmentation
- Customer Social Profiles
- Customer Statements
- Customer Support
- Customer Support Portal
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Google Analytics Integration
- Image Library
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Management
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Tagging
- Template Management
- Third-Party Integrations
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
Integrations
- Total integrations203
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer Survey
- AllClients
- AskNicely
- Asterisk
- Atomic AI
- Attribution
- Avaya Experience Platform
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Brandwatch
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Sales Hub
- Infer
- Infobip
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- MailUp
- MailerLite
- ManyChat
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Microsoft Word
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Nutshell
- Olark
- OnceHub
- OnePageCRM
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- Pentaho
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Robly
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Stitch
- Stripe Payments
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Tableau
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Tray.io
- Trello
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
- Total integrations17
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer Survey
- AllClients
- AskNicely
- Asterisk
- Atomic AI
- Attribution
- Avaya Experience Platform
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitrix24
- Brandwatch
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Creatio AI CRM
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Meeting
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Forms
- Gravity Forms
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Data Hub
- HubSpot Sales Hub
- Infer
- Infobip
- Instapage
- Invoca
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- MailUp
- MailerLite
- ManyChat
- Marketo Engage
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Microsoft Word
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Nutshell
- Olark
- OnceHub
- OnePageCRM
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- Pentaho
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Robly
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Stitch
- Stripe Payments
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Tableau
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Tray.io
- Trello
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMAX
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
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