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HubSpot Marketing Hub vs Drip Comparison (2026)
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Good recommendations?
HubSpot Marketing Hub
4.5
(6.2K)5
3.7K
4
2K
3
361
2
54
1
28
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Drip
4.4
(188)5
109
4
62
3
7
2
5
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Keep leads engaged with relevant, timely follow-up. HubSpot Marketing Hub builds nurture from your CRM data, shows which campaigns drive pipeline, and helps your team grow without adding more tools.
Drip helps community-driven brands reach the right person at the right time with hyper-personalized email marketing campaigns. Customize one of our many prebuilt templates to fit your brand. Use one of our workflows like our welcome series or cart recovery flow. The possibilities are endless.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
6.2K
5
4
3
2
1
3.7K
2K
361
54
28
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.4
188
5
4
3
2
1
109
62
7
5
5
- Value for money
- Ease of use
- Features
- Customer support
74%
would recommend this appPros
“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
BRIJ K.
IT Exedutive
“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”
TE
Timothy E.
Client Advisor
“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”
TE
Timothy E.
Client Advisor
Pros
“The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.”
ST
Sasha T.
Junior Digital Marketing Manager
“It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service.”
LG
Lisa G.
Coach and Consultant
“You can only searcn via their email address.”
LG
Lisa G.
Coach and Consultant
Cons
“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Valérie L.
Senior Director, Brand and Marketing
“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Jordan V.
Sales Specialist
“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG
Daniel G.
Administrator
Cons
“We think the reporting dashboard is missing a bit more flexibility in visualization of metrics.”
ST
Sasha T.
Junior Digital Marketing Manager
“Especially, workflow management is particularly limited on the mobile app compared to the desktop version.”
ST
Sasha T.
Junior Digital Marketing Manager
“Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing”
AA
Alex A.
Peer support specialist
- Vendor responds to reviews
- Last review10 days ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features116
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audit Management
- Automated Publishing
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Chatbot
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Google Analytics Integration
- Image Library
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Management
- Mass Texting
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Tagging
- Template Management
- Templates
- Third-Party Integrations
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Workflow Management
- Total features73
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Audit Management
- Automated Publishing
- Autoresponders
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Chatbot
- Click Tracking
- Collaboration Tools
- Competitive Analysis
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Marketing
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Sharing
- Filtering
- Form Builder
- Forms Creation & Design
- Google Analytics Integration
- Image Library
- Interaction Tracking
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Marketing Automation
- Marketing Management
- Mass Texting
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multivariate Testing
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Predictive Analytics
- Prospecting Tools
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- Search Marketing
- Search/Filter
- Segmentation
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Performance Management
- Social Promotion
- Subscriber Management
- Tagging
- Template Management
- Templates
- Third-Party Integrations
- User Management
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations207
- 1ShoppingCart
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- BigMarker
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- Call Loop
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClickFunnels
- ClientPoint
- Clio
- Close
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Continually
- ConvertFlow
- Copper
- Creatio AI CRM
- Crowdcast
- CustomerLabs CDP
- Cyfe
- Databox
- Datanyze
- Demio
- Digioh
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- E-junkie
- EZ Texting
- Ease.io
- EasyWebinar
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- FastSpring
- Fomo
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoSquared
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Drive
- Google Forms
- Gravity Forms
- GrazeCart
- Grow
- Hello Bar
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Sales Hub
- Infer
- Inkit
- Insightly Marketing
- Instapage
- Invoca
- Involve.me
- Jotform
- Justuno
- KICKBOX
- Kajabi
- Keap
- KickoffLabs
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- LoyaltyLion
- Lucky Orange
- MailUp
- MailerLite
- Make
- ManyChat
- Marketo Engage
- MemberPress
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- NeverBounce
- Nimble
- Nutshell
- Olark
- OnceHub
- OnePageCRM
- Operations Hub
- OptinMonster
- Outgrow
- Outreach
- Oviond
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podia
- Podio
- Poptin
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- RightMessage
- Robly
- SPLICE Dialog Suite
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesmate
- SamCart
- SegMetrics
- Segment
- Semrush
- SendGrid
- Shift4Shop
- Shopify
- Shopify Plus
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- SproutVideo
- Stamped.io
- Stitch
- Stripe
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Textiful
- Toky
- Tray.io
- Trello
- Typeform
- Uberflip
- Unbounce
- Uscreen
- VYPER
- Vidyard
- ViralSweep
- Vtiger CRM
- Webflow
- WebinarJam
- Wisepops
- WishList Member
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMax
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- Yotpo
- YouCanBookMe
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- authorize.net
- dotloop
- mailfloss
- monday AI Work Platform
- noCRM
- weclapp
- Total integrations78
- 1ShoppingCart
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adobe Commerce
- Aircall
- Alchemer
- AllClients
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- BigMarker
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Calendly
- Call Loop
- CallRail
- Campaign Monitor by Marigold
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClickFunnels
- ClientPoint
- Clio
- Close
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Continually
- ConvertFlow
- Copper
- Creatio AI CRM
- Crowdcast
- CustomerLabs CDP
- Cyfe
- Databox
- Datanyze
- Demio
- Digioh
- Direct Mail
- Dotdigital
- Dropbox
- Dropbox Sign
- E-junkie
- EZ Texting
- Ease.io
- EasyWebinar
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- FastSpring
- Fomo
- Forecast
- FreshBooks
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoSquared
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Drive
- Google Forms
- Gravity Forms
- GrazeCart
- Grow
- Hello Bar
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Sales Hub
- Infer
- Inkit
- Insightly Marketing
- Instapage
- Invoca
- Involve.me
- Jotform
- Justuno
- KICKBOX
- Kajabi
- Keap
- KickoffLabs
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- LoyaltyLion
- Lucky Orange
- MailUp
- MailerLite
- Make
- ManyChat
- Marketo Engage
- MemberPress
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- NeverBounce
- Nimble
- Nutshell
- Olark
- OnceHub
- OnePageCRM
- Operations Hub
- OptinMonster
- Outgrow
- Outreach
- Oviond
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podia
- Podio
- Poptin
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- RightMessage
- Robly
- SPLICE Dialog Suite
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesmate
- SamCart
- SegMetrics
- Segment
- Semrush
- SendGrid
- Shift4Shop
- Shopify
- Shopify Plus
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- SproutVideo
- Stamped.io
- Stitch
- Stripe
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Textiful
- Toky
- Tray.io
- Trello
- Typeform
- Uberflip
- Unbounce
- Uscreen
- VYPER
- Vidyard
- ViralSweep
- Vtiger CRM
- Webflow
- WebinarJam
- Wisepops
- WishList Member
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMax
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- Yotpo
- YouCanBookMe
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- authorize.net
- dotloop
- mailfloss
- monday AI Work Platform
- noCRM
- weclapp
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