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HubSpot Marketing Hub vs Sprinklr Comparison (2026)
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Good recommendations?
HubSpot Marketing Hub
4.5
(6.2K)5
3.7K
4
2K
3
361
2
54
1
28
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Sprinklr
4.2
(94)5
43
4
36
3
12
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Keep leads engaged with relevant, timely follow-up. HubSpot Marketing Hub builds nurture from your CRM data, shows which campaigns drive pipeline, and helps your team grow without adding more tools.
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale, across every customer touchpoint.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
6.2K
5
4
3
2
1
3.7K
2K
361
54
28
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.2
94
5
4
3
2
1
43
36
12
1
2
- Value for money
- Ease of use
- Features
- Customer support
66%
would recommend this appPros
“Having email management, contact management, landing pages, and social media scheduling fully integrated into a single dashboard saves a ton of time and eliminates the hassle of switching between different tools.”
BRIJ K.
IT Exedutive
“The selection of templates is excellent for creating stylish emails, and the default journeys you can create make it simple to quickly set up essential automations to engage with key leads.”
TE
Timothy E.
Client Advisor
“Advanced segmentation; It offers advanced segmentation options that allow businesses to target specific groups of customers based on their behavior, purchase history and other data points.”
TE
Timothy E.
Client Advisor
Pros
“Detailed engagement insights, flexible subscription options, and convenient payment arrangements help businesses track performance and manage their marketing activities effectively.”
MZ
Muhammad Z.
Talent Acquisition Officer
“This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.”
DM
Dana M.
Client Support Manager
“The post-scheduling tools make it easy to plan, organize, and publish content across different platforms.”
MZ
Muhammad Z.
Talent Acquisition Officer
Cons
“This can create duplicate contacts or make it difficult to attribute activity to the correct company, requiring additional manual cleanup and impacting reporting accuracy.”
Valérie L.
Senior Director, Brand and Marketing
“There is a specific limit on how many contacts you can export into HubSpot and when you go over that limit the price tiers can get expensive.”
Jordan V.
Sales Specialist
“The first agent instructed me to send an email to a specific address, conveniently failing to mention that this address only accepts emails from professional accounts, making it impossible for me to contact them. When I called back to request the correct information, the situation escalated.”
DG
Daniel G.
Administrator
Cons
“May be overkill (and too costly/complex) for small or mid-sized businesses.”
JT
Junior T.
Data Processor
“Way too expensive.”
Gabriel S.
Senior Digital Strategist
“Sometimes the app bugs and does not support all carousel images.”
landry l.
CEO
- Vendor responds to reviews
- Last review11 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features116
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Audience Engagement
- Audience Targeting
- Audit Management
- Augmented Analytics
- Auto-Dialer
- Automated Publishing
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Behavior Analytics
- Benchmarking
- Brand Guidelines
- Brand Management
- Budgeting/Forecasting
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Library
- Content Management
- Content Marketing
- Contextual Guidance
- Conversion Rate Optimization
- Conversion Tracking
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Editorial Calendar
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Employee Advocacy
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Sales/Marketing
- For iPad Devices
- Form Builder
- Forms Creation & Design
- Gamification
- Generative AI
- Google Analytics Integration
- Help Desk Management
- IVR
- Image Editing
- Image Library
- Inbox Management
- Intent Recognition
- Interaction Tracking
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Knowledge Base Management
- Landing Pages/Web Forms
- Language Detection
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Macros/Templated Responses
- Marketing Automation
- Marketing Management
- Media Monitoring
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Pre-Configured Bot
- Predictive Analytics
- Prioritization
- Proactive Chat
- Prospecting Tools
- Query Suggestions
- Queue Management
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Strategic Planning
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Third-Party Integrations
- Ticket Management
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features162
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Activity/News Feed
- Advertising Management
- Advocate Management
- Alerts/Escalation
- Alerts/Notifications
- Approval Process Control
- Audience Engagement
- Audience Targeting
- Audit Management
- Augmented Analytics
- Auto-Dialer
- Automated Publishing
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Behavior Analytics
- Benchmarking
- Brand Guidelines
- Brand Management
- Budgeting/Forecasting
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Call Center Management
- Call Conferencing
- Call Routing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Competitor Monitoring
- Compliance Management
- Computer Telephony Integration
- Configurable Workflow
- Contact Database
- Contact Management
- Content Creation
- Content Library
- Content Management
- Content Marketing
- Contextual Guidance
- Conversion Rate Optimization
- Conversion Tracking
- Customer Communication
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Segmentation
- Customer Service Analytics
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Visualization
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Editorial Calendar
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Employee Advocacy
- Engagement Tracking
- Event Management
- Event Triggered Actions
- Feedback Management
- File Sharing
- Filtering
- For Sales/Marketing
- For iPad Devices
- Form Builder
- Forms Creation & Design
- Gamification
- Generative AI
- Google Analytics Integration
- Help Desk Management
- IVR
- Image Editing
- Image Library
- Inbox Management
- Intent Recognition
- Interaction Tracking
- Keyword Filtering
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Knowledge Base Management
- Landing Pages/Web Forms
- Language Detection
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Link Management
- List Management
- Live Chat
- Macros/Templated Responses
- Marketing Automation
- Marketing Management
- Media Monitoring
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Negative Feedback Management
- Offline Access
- Online Forums
- Online Voice Transmission
- Performance Metrics
- Personalization
- Pipeline Management
- Post Management
- Post Scheduling
- Pre-Configured Bot
- Predictive Analytics
- Prioritization
- Proactive Chat
- Prospecting Tools
- Query Suggestions
- Queue Management
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reputation Management
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Self Service Portal
- Sentiment Analysis
- Service Level Agreement (SLA) Management
- Single Sign On
- Social Advertising
- Social Listening
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Mentions Tracking
- Social Performance Management
- Social Promotion
- Strategic Planning
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Third-Party Integrations
- Ticket Management
- Transcripts/Chat History
- Transfers/Routing
- Trend Analysis
- User Management
- Version Control
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web Traffic Reporting
- Website Analytics
- Website Hosting
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations207
- AI Virtual Avatar
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Experience Manager
- Aircall
- Alchemer Survey
- AllClients
- AppsFlyer
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- BL.INK
- Bazaarvoice
- Beckon
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitly
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Bynder
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Canary
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Coveo Relevance Cloud
- Creatio AI CRM
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Discourse
- Domo
- Dotdigital
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FormAssembly
- FreshBooks
- Freshdesk
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Data Studio
- Google Drive
- Google Forms
- Gravity Forms
- Grow
- Haptik
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jive
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kochava
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- MailUp
- MailerLite
- ManyChat
- Marketo Engage
- MediaValet
- Mediaocean
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Nutshell
- Olark
- OnceHub
- OnePageCRM
- Operations Hub
- Oracle Eloqua Marketing Automation
- Oracle Responsys
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- PowerReviews
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Robly
- SAP Ariba
- SAP Service Cloud
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Shutterstock Editor
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Snapchat for Business
- Stitch
- Stripe
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Tableau
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Tray.io
- Trello
- Trustpilot
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMax
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
- Total integrations47
- AI Virtual Avatar
- AWeber
- Accelo
- Act!
- ActiveDEMAND
- Acuity Scheduling
- AdRoll
- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Experience Manager
- Aircall
- Alchemer Survey
- AllClients
- AppsFlyer
- AskNicely
- Atomic AI
- Attribution
- Azuqua
- BL.INK
- Bazaarvoice
- Beckon
- Bedrock Data
- Benchmark Email
- Bevy
- BigCommerce
- BigContacts
- Bitly
- Bitrix24
- Brevo
- BrightInfo
- Brightcove
- BuiltWith
- Bynder
- Calendly
- CallRail
- Campaign Monitor by Marigold
- Canary
- Capsule
- Ceros
- ChannelMix
- Chargebee
- CircleLoop
- ClearVoice
- ClientPoint
- Clio
- Coevera
- CompanyHub
- ConnectWise PSA
- Constant Contact
- Contactually
- Copper
- Coveo Relevance Cloud
- Creatio AI CRM
- Cyfe
- Databox
- Datanyze
- Direct Mail
- Discourse
- Domo
- Dotdigital
- Dropbox
- Dropbox Sign
- EZ Texting
- Ease.io
- Efficy CRM
- Emma by Marigold
- Eventbrite
- Facebook Business Suite
- Forecast
- FormAssembly
- FreshBooks
- Freshdesk
- Freshsales
- Front
- FullContact
- GetAccept
- GetResponse
- Getsitecontrol
- GoTo Webinar
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Data Studio
- Google Drive
- Google Forms
- Gravity Forms
- Grow
- Haptik
- Help Scout
- Helply
- Highrise
- Hotjar
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Infer
- Instapage
- Invoca
- Jive
- Jotform
- Justuno
- Keap
- Kissmetrics
- Kixie PowerCall & SMS
- Klips
- Kochava
- Kommo
- Kustomer
- Lately
- LeadDyno
- LeadGnome
- LeadMaster
- Leadcamp
- Leadfeeder
- Leadpages
- LeadsBridge
- Less Annoying CRM
- LinkedIn for Business
- LiveChat
- LiveHelpNow
- Livespace
- Livestorm
- Lucky Orange
- MailUp
- MailerLite
- ManyChat
- Marketo Engage
- MediaValet
- Mediaocean
- Membrain
- Meta for Business
- Microsoft 365
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- MigrateMyCRM
- Missive
- Mojo Helpdesk
- Myphoner
- NetSuite
- Netskope One Platform
- Nimble
- Nutshell
- Olark
- OnceHub
- OnePageCRM
- Operations Hub
- Oracle Eloqua Marketing Automation
- Oracle Responsys
- Outgrow
- Outreach
- PandaDoc
- PayPal Payments
- Paycove
- PersistIQ
- PhoneBurner
- PhoneWagon
- Pipedrive
- Pipeline CRM
- Podio
- PowerReviews
- Powtoon
- Privy
- Proposify
- Pure Chat
- QuickBooks Online Advanced
- Qwilr
- Recurly
- Robly
- SAP Ariba
- SAP Service Cloud
- SalesSeek
- Salesflare
- Salesforce Marketing Cloud
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesmate
- Semrush
- SendGrid
- Shopify
- Shutterstock Editor
- Skyvia
- Slack
- Slemma
- SlideShare
- Smartling
- SnapApp
- Snapchat for Business
- Stitch
- Stripe
- Sumo
- Surfe
- SurveyMonkey
- Survicate
- TINT
- Tableau
- Taboola
- Teamgate
- Teamleader
- Teamwork Desk
- Teamwork.com
- Toky
- Tray.io
- Trello
- Trustpilot
- Twilio
- Twitter/X
- Typeform
- Uberflip
- Unbounce
- Vidyard
- Vtiger CRM
- Webflow
- Wishpond
- Wistia
- WooCommerce
- Woopra
- WordPress
- Workbooks
- WorkflowMax
- Workplace from Meta
- Wrike
- Wufoo
- Xero
- YouCanBookMe
- Zapier
- Zendesk Sell
- Zendesk Suite
- Zoho Analytics
- Zoho Books
- Zoho CRM
- Zoho Forms
- Zoho Invoice
- Zoho Recruit
- Zoom Workplace
- dotloop
- monday AI Work Platform
- noCRM
- weclapp
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