iSpionage Pricing, Features, Reviews & Comparison of Alternatives

iSpionage

Cloud-based competitor research and monitoring tool

4.74/5 (19 reviews)

iSpionage overview

What is iSpionage?

iSpionage is a cloud-based solution which helps small to large digital marketing enterprises manage processes related to competitive research and monitoring. The platform lets businesses use landing page analytics and SEO rank tracking capabilities to improve overall marketing strategies and performance across search engines.

iSpionage comes with an AdWords competitor keyword tool, which enables administrators to gain insight into competitor strategies, effective keywords, search volume, and advertisements. Features include data export, PPC keyword gap analysis, content page snapshots, local/global rankings, historical data, and more. A landing page gallery provides access to a library of website designs used by different businesses across multiple verticals. As a white-label solution, iSpionage allows users to personalize PDF reports with a custom logo and colors.

iSpionage includes an ad effectiveness index (AEI), which provides information on advertisement impact, word analysis and content positioning for improved customer engagement. A centralized dashboard enables marketers to compare multiple domains, change country and view data using graphs and charts.
www.ispionage.com

Pricing

Starting from
$59/month
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia, China, India and 4 other markets, Japan, Germany, Brazil, Mexico

Supported languages

English
iSpionage screenshot: iSpionage organic keyword analysis screenshotiSpionage Campaign Watch - Competitive Intelligence delivered to straight to your inboxiSpionage screenshot: iSpionage PPC keyword analysis screenshotiSpionage screenshot: iSpionage summary screenshotiSpionage screenshot: iSpionage user journey screenshot

iSpionage user reviews

Excellent
14

Very good
5

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.6
  4.4
  4.6
  4.9
Benjamin Felix

Valuable Beyond SEM

Used weekly for 2+ years
Reviewed 2020-02-27
Review Source: Capterra

Pros
As a consultant, my job is to be smarter than the client. Ispionage is one of my secret tools. It gives me a view into the competitive set, allows me to benchmark positioning and narrative, and gives me a sense of how the market at large is current approaching acquisition. In short: I look smart. And my clients are empowered.

Cons
I haven't experienced many faults with Ispionage. I think deeper comparison options, larger data sets, higher resolution images of landing pages.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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JEAN-SEBASTIEN PAUL

Perfect for Publishers looking to understand where advertisers spend their money.

Used daily for 1-2 years
Reviewed 2019-10-31
Review Source: Capterra

A great platform that we use daily, complements any other SEM platform our there like semrush.

Pros
The interface is simple to use and the data is exposed in an easily consumable way. No need for advance training to use it so anyone in the team can login, place a query and see results. The most useful feature for us as a tech publishing company is knowing which advertisers are spending on specific keywords and topics, helping us understand the type of content needed to be built in order to yield higher CPMs.

Cons
The only thing I would like to see if not only the "bid value" of the keywords but the "average paid CPC" which is something both the Google Keyword planner and the Bing Keyword planner offer via API. The value there as a user is understanding the actual cost paid by the publisher versus what they need to bid in the auction in order to have impressions. The nuance might seem trivial but it's an important one when planning digital media yield.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Dustin Junkert

Very valuable (if limited) application to make a business case simpler

Used monthly for 2+ years
Reviewed 2019-11-05
Review Source: Capterra

Pros
I love that you can peek behind the curtain to get an idea of spend levels for competitors—it's actually invaluable for pitches, if you need to convince a potential client that they need to step up spend based on what their competitors are doing.

Cons
It's a bit difficult to determine what you can do after getting that PPC budget estimate. I haven't really found any of the other obvious features very useful. Seems like a little bit of a one-trick pony with a lot of features that aren't that useful.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Djordje Milicevic

Great tool

Used weekly for less than 6 months
Reviewed 2020-11-04
Review Source: Capterra

Delighted!

Pros
Great tool overall. Love the features for spying on competitors' Google Ad campaigns with the most accurate keywords they're using, ad copy, landing pages as well as campaign structure. The standout feature for me is the ability to pick up on almost any company's advertising, even small businesses that target a very small, local market. Haven't found that in any other tool.

Cons
The UX is dated. Could use a refresh. Some graphs and analysis abilities could be better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Chad Baron

iSpionage is an incredibly valuable tool

Used daily for less than 6 months
Reviewed 2019-11-05
Review Source: Capterra

Being able to run a quick analysis of a client's website and provide competitive intelligence is incredibly valuable.

Pros
I love being able to see ads and keywords companies are targeting. iSpionage also helps to identify competitors I didn't even realize existed.

Cons
Understanding the data provided on ads is sometimes confusing and not always accurate.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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iSpionage pricing

Starting from
$59/month
Pricing options
Free
Subscription
View Pricing Plans

Starter - $59 per month billed monthly or $50 per month billed annually
Professional - $99 per month billed monthly or $84 per month billed annually
Advanced - $299 per month billed monthly or $254 per month billed annually

iSpionage features

A/B Testing
Campaign Analysis
Data Import/Export
Monitoring
Reporting & Statistics

API (604 other apps)
Activity Dashboard (416 other apps)
Automatic Notifications (233 other apps)
Campaign Management (410 other apps)
Campaign Segmentation (225 other apps)
Content Management (309 other apps)
Customizable Branding (314 other apps)
Customizable Templates (324 other apps)
Drag & Drop Interface (272 other apps)
Engagement Analytics (292 other apps)
Multi-Channel Marketing (262 other apps)
Real Time Analytics (264 other apps)
Social Media Integration (339 other apps)
Template Management (219 other apps)
Third Party Integration (397 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for iSpionage

Key features of iSpionage

  • Alerts/Notifications
  • Competing Product Analysis
  • Competitor Analysis
  • Keyword Research Tools
  • Landing Pages / Web Forms
  • Rank Tracking
  • Website Monitoring
View All Features