Name: Iterable
Rating: 4.2936507936507935 (63 reviews)

Iterable vs Braze

Brevo Marketing Platform

MailerLite

ActiveCampaign

Cloud-based marketing platform offering email, SMS, WhatsApp, automation, and CRM tools for businesses of all sizes.

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

ActiveCampaign is a cloud-based marketing and sales automation platform combining email, SMS, WhatsApp, CRM, and AI-driven automation.

Iterable combines all email marketing (blast, transactional, lifecycle) into a single platform.

A/B Testing

Autoresponders

Campaign Analytics

Campaign Management

Campaign Segmentation

CAN-SPAM Compliance

Channel Management

Communication Management

Contact Database

Contact Management

Contextual Targeting

Coupons

Customer Segmentation

Customizable CTAs

Customizable Templates

Data Import/Export

Drip Campaigns

Dynamic Content

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Image Library

List Management

Location-Based Marketing

Marketing Automation

Mobile Access

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Marketing

Multivariate Testing

Push Notifications

Reporting/Analytics

ROI Tracking

Segmentation

SMS Marketing

SMS Messaging

Social Marketing

Subscriber Management

Template Management

Text-to-Win

Website Visitor Tracking

WYSIWYG Editor

Iterable

Web-based

Braze

Basic

Senior QA Analyst

Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned.

Owner

The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors.

Product

It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.

Senior Managing Director

It's workflow capabilities are by far the most seamless setup compared to the competition.

Head of Customer Success

Response time of the support is annoying as they they more time to resolve any issues.

Email and texting all with one tool making campaign setup easy and straight forward.

Logistics Coordinator

I like how it's a cross channel integrated platform, meaning it's now our one-stop-shop for all comms.

Director of operations

Data collection from customers in real time and management all in one place

Email Marketing Manager

It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.

We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either.

Email marketing through creating and sending target email campaigns

There's a lot of features in the platform and it took us a while to understand and utilise properly.

Procurement Manager

Multi-Channel Marketing has eased our marketing experience while it ensures that we reach all our customers and potential ones at the same time.

They refuse to tell us why they block us, or what we can do to prevent it in the future.

Super flexible, allows lots of customization.

Overall it is a good, easy to use and user friendly software which does not require and pre requisite knowledge in order to use it.

We signed up for their email and SMS 5 months ago.

Associate Payments

Iterable's advanced technologies also enable us to efficiently classify potential customers so that we can provide them with the information that best suits their needs.

Admin

Very good, but it was a bit expensive for our budget.

CRM Lead

The capabilities were restricted especially in terms of analytics compared to other CRM tools.  

Email template building experience and features are better than other CRM tools.

My main problem with Iterable is regarding its UX and usability.

Finance Manager

I like the effectiveness of Iterable, which is an amazing customer engagement solution.

However, over the last 3 years, they have been adding new features slowly and catching up to other tools.

Tools and Systems Coordinator

To be honest, this software is not that hard to learn but there are times that you feel like your at the end of the road and cannot get the outcome you need to have for your report but there's their support who will share some tips and tricks and sometimes links from their support page/help docs.

The ready-made templates are perfect, and we can easily customize them to fit the content we want to present.

Procurement Officer

I do not see difficulties when marketing our brand using Iterable.

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

Product Marketing Manager

Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview.

Iterable has been reliable and easy to implement.

Front End Developer

Maybe ability to add custom build blocks to drag and drop editor (kinda like HubSpot dynamic templates)

Web Solutions Architect

API is full featured and you seem to be able to do most everything in the client API that you can in the portal.

Jr. Operations Manager

Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times

It empowers email marketers to launch campaigns effortlessly.

growth

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address.

I really like the support team of this software.

Growth Consultant

Content Marketing Manager

Iterable feels like it just slow sometimes.

Customer Support

Email and SMS

Workflow Management

Integrations

Features

User Interface

Reporting

Mid-size Business

Large Enterprises

Small Business

Consumer Retention

We also have dedicated Braze solutions consultants who have a relatively quick response time that is a big help as well.

Digital Marketing Automation Specialist

Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier.

Braze is a cloud-based customer engagement platform for B2C brands to orchestrate cross-channel messaging, activate first-party data.

Iterable vs Braze Comparison (2026)

Iterable

Braze

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives