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MailerLite vs Iterable Comparison (2026)

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MailerLite logo

MailerLite

Iterable logo

Iterable

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

Iterable combines all email marketing (blast, transactional, lifecycle) into a single platform.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

12

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

2.3K

5

4

3

2

1

1.8K

407

51

6

40

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

4.3

63

5

4

3

2

1

31

24

6

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA

Mark A.

Owner

Pros

“The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors.”
AM

Andrew M.

Owner

“It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.”
NT

Naina T.

Product

“It's workflow capabilities are by far the most seamless setup compared to the competition.”
TD

Tim D.

Senior Managing Director

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB

Julian B.

Entrepreneur

Cons

“Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned.”
FM

Flavio M.

Senior QA Analyst

“It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.”
SK

Sara K.

Email Marketing Manager

“We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either.”
NT

Naina T.

Product

  • Vendor responds to reviews
  • Last review16 days ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features92
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • List Management
  • Location Tracking
  • Location-Based Marketing
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Personalization
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management
  • Total features46
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Communication Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Coupons
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • GDPR Compliance
  • Generative AI
  • Geolocation
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • List Management
  • Location Tracking
  • Location-Based Marketing
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Personalization
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive Web Design
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scheduling
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Team Management
  • Template Management
  • Text-to-Win
  • Third-Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Management
  • Website Publishing Options
  • Website Visitor Tracking
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations95
  • 500Apps
  • ARMember
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • GrowSurf
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Mokapen
  • MyFormData
  • NeverBounce
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Segment
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe
  • Stripo.email
  • Sumo
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Unbounce
  • WooCommerce
  • WordPress
  • Wrike
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io
  • Total integrations3
  • 500Apps
  • ARMember
  • Adobe Commerce
  • Airtable
  • Basecamp
  • Beacon
  • BigCommerce
  • Bookingmood
  • Bouncify
  • Canva
  • Carrd
  • ClickFunnels
  • Convertful
  • Digioh
  • Divi
  • DreamApply
  • Drupal
  • Elementor
  • Eventbrite
  • Figma
  • Fyrebox
  • Getsitecontrol
  • Ghost
  • GitHub
  • Google Analytics 360
  • Google Docs
  • Google Forms
  • Google Sheets
  • Gravity Forms
  • GrowSurf
  • Hyperise
  • Instagram
  • InvoiceBerry
  • Involve.me
  • Jotform Sign
  • Kickbox Email Verification
  • Kommo
  • Landingi
  • Leadpages
  • LeadsBridge
  • LearnWorlds
  • LinkedIn for Business
  • Lumeer
  • Mail Designer 365
  • MailMunch
  • MailerCheck
  • MakePlans
  • Marketo Engage
  • Meta for Business
  • Mixpanel
  • Mokapen
  • MyFormData
  • NeverBounce
  • OnePageCRM
  • Operations Hub
  • OptiMonk
  • OptinMonster
  • OttoKit
  • Outfunnel
  • Outgrow
  • Paperform
  • Partnero
  • PayPal Payments
  • Payhip
  • Personizely
  • Pipedrive
  • Poptin
  • PrestaShop
  • Privy
  • ProjectManager
  • Relay.app
  • Salesflare
  • Segment
  • Shopify
  • Skyvia
  • Slack
  • Squarespace
  • Stripe
  • Stripo.email
  • Sumo
  • Teamwork.com
  • Tidio
  • Todoist
  • Trello
  • Twitter/X
  • Unbounce
  • WooCommerce
  • WordPress
  • Wrike
  • Ycode
  • YouCanBookMe
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Zoom Workplace
  • mailparser.io
  • n8n.io

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