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Klaviyo vs Omnisend Comparison

Overview

Category Leaders

Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels...

Category Leaders

Omnisend is an omnichannel marketing automation platform tailored for ecommerce. Beautiful email campaigns, sleek automation,...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$20/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$16/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

150

46

7

0

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

349

85

6

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Klaviyo is a perfect solution for Shopify users it basically has everything you need to pamper your customers by the time you increase your sales and loyalty.
It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price.
My experience with Klaviyo has been great overall. We've seen positive changes to our account since implementation and appreciate how easy it is to use.

Pros

Our overall experience is super positive and we've recommended it multiple times to other businesses.
Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.
The product picker makes adding products to your campaigns a breeze and the predefined templates not only look great from standard but are super easy to customize.

Cons

Pretty soon after that they changed their pricing structure and moved to a different fee base. That's when I lost my $20 and it would no longer be used toward my charges.
Klaviyo has problems integrating to point of sale (POS) services, since when trying it the platform usually collapses and we must restart the work, which takes us too much time.
My biggest issue is how rudimentary the software is. API functions are weak and and the server bandwidth isn’t very much.

Cons

Banned me for reason as I just transfer my old customer email to this place. Many of my customer doesn't know that and reported spam.
Some users have complained that they did not receive the email.
I hate that I can't integrate multiple shops in one platform.
  • Vendor responds to reviews
  • Last review25 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features73
  • 2-Way Messaging
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Applications Management
  • Appointment Scheduling
  • Assessment Management
  • Auto-Responders
  • Automated Responses
  • Automated Scheduling
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Frequency-Based Tasks
  • Gift Card Management
  • Help Desk Management
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation
  • List Management
  • Live Chat
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Order Processing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Sales Analytics
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • eCommerce Management
  • Total features86
  • 2-Way Messaging
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Applications Management
  • Appointment Scheduling
  • Assessment Management
  • Auto-Responders
  • Automated Responses
  • Automated Scheduling
  • Behavior Tracking
  • Bulk Send
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Click Tracking
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer History
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard Creation
  • Data Import/Export
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Invitations & Reminders
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Frequency-Based Tasks
  • Gift Card Management
  • Help Desk Management
  • Image Library
  • Landing Pages/Web Forms
  • Lead Generation
  • List Management
  • Live Chat
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Newsletter Management
  • Order Processing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • SMS Marketing Managment
  • Sales Analytics
  • Scheduled Messaging
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Template Management
  • Text-to-Win
  • Third Party Integrations
  • Unsubscribe Database
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • eCommerce Management

Integrations

  • Total integrations120
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations32
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Klaviyo

Lots of features but big learning curve

Reviewed a year ago

It was great but we eventually switched to Omnisend which is easier to use.

Pros

There are plenty of features and you can pretty much do anything you want with it.

Cons

It is rather complex to use despite the tutorials which only cover the basics.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend

The best alternative to all the higher priced softwares

Reviewed 11 days ago

I swear to my queen Omnisend. 😝🤣 but really, I would recommend this to anyone in the e-commerce space. It’s even better than klaviyo and I thought klaviyo was ALL THAT.

Pros

THE PRICE! Are you kidding me?! Compared to mailchimp this is pennies. I couldn’t belive I had been spending so much. Such a great team, reply quickly etc.

Cons

The send limits in the beginning but it’s not the worst thing in the world and it actually does your account very good to ensure you don’t go to spam. It’s just annoying

Overall Rating
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Omnisend

Top of the line E-commerce ESP

Reviewed 2 years ago
Pros

Omnisend is perfect for e-commerce stores. It has everything you need to engage customers personally based on their buying and browsing decisions.

Cons

It has one less feature than Klaviyo but Klaviyo is also more expensive so I think Omnisend may still take the cake for some people.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend

I own 150+ Shopify stores and it is the Only Email Marketing Platform I will USE!

Reviewed 3 years ago

No complaints! I switched all my stores from Mailchimp or klaviyo to Omnisend and it is the only thing I will use!

Pros

The functionality and automation sequences are amazing!

Cons

Segmenting the lists and setting resends to unopens automatically, but that function is coming I hope!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend

One of the best investments of the year for my business.

Reviewed 3 years ago

One of the major benefits we are automation workflow series. It's very easy to set up. I can congratulate a new subscribe, thank for purchase, send an email to remind them to continue their purchase. Those are very important steps in customer retention. So great app, hove everybody who can - will try it out.

Pros

I really was tired of manual work, even very popular apps like mailchimp or klaviyo say they have automation, however, is nowhere near as sophisticated as i did like it to be. Here's where Omnisend came to help me and my business. The abilities are endless I think. My fav feature is cart recovery. Without it I did lose about 20% of sales.

Cons

I am native russian speaker, maybe the app could be in russian someday. They do have spanish though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Omnisend

Powerful automation and email marketing at amazing value

Reviewed 2 years ago

We use Omnisend to collect emails, manage our email list, and run all of our normal store communication emails as well as our newsletter sends. Couldn't be happier with everything right now.

Pros

The value and ease of use of working with Omnisend makes it a clear winner for me in recommending an email marketing solution to startups. The automation wizard is great form making sure you cover all bases first. There's so much more to Omnisend than other platforms, and I feel like they're really going to give Klaviyo a run for their money.

Cons

There's not a way to edit the code of various default blocks within the editor.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Omnisend

OmniSend, is a god send!

Reviewed 2 years ago
Pros

There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!

Cons

As a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Omnisend

Omnisend changed my view to email marketing

Reviewed 3 years ago
Pros

Before finding Omnisend, I didn't really believe in email marketing. I was using FB ads, google ads and Instagram ads for promoting my online store. However I found myself lost when I realised that I always communicate with new customers despite of nurturing relationships with already existing ones. I needed email marketing tool. At first I installed Klaviyo, but found it a bit complicated and especially...

Cons

No cons were added to this review

Klaviyo vs. Omnisend

See how Klaviyo and Omnisend stack up against each other by comparing features, pricing, ratings, integrations, security & more.

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