GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Klaviyo vs Omnisend Comparison (2026)
Add to Compare
Compare similar apps
Brevo
4.6
Gmail
4.8
MailerLite
4.7
Good recommendations?
Overview
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
539
5
4
3
2
1
383
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this app4.7
837
5
4
3
2
1
631
186
17
3
0
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this appPros
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”
PG
Patricia G.
Customer Service Lead
Pros
“It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.”
JP
James P.
Marketing Specialist
“My main concern is segmentation, it's great for ecommerce stores, but it would also need more simplistic approach for businesses that push their monthly newsletters to pretty much same contact lists.”
Arnas S.
Marketing Specialist
“It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.”
AI
Aleksandar I.
Creative Director
Cons
“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”
RO
Ricki O.
Owner
“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”
SO
Shane O.
Operations
“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”
KK
Kevin K.
Marketing Manager
Cons
“The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.”
Sean O.
Head of Customer Experince
“It took a long time for the pre-checked box for subscribing to an email list to come out.”
LA
Luke A.
Social Media Director
“The fact that I can't send test emails to the work email that is associated with the account”
CA
Cassandra A.
Email Marketing Lead
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review25 days ago
Key features
- Total features149
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Integration
- Data Security
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Creation & Design
- Forms Management
- GDPR Compliance
- Generative AI
- Geotargeting
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Subscription Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text-to-Win
- Third-Party Integrations
- Unsubscribe Database
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features114
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Communication Management
- Compliance Management
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Integration
- Data Security
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Form Builder
- Forms Creation & Design
- Forms Management
- GDPR Compliance
- Generative AI
- Geotargeting
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Performance Metrics
- Personalization
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Subscription Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text-to-Win
- Third-Party Integrations
- Unsubscribe Database
- Version Control
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations87
- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Akamai Identity Cloud
- Alloy
- Appy Pie
- BigCommerce
- Boulevard
- Canva
- CartHook
- Chargebee
- ConvertFlow
- Criteo
- Digioh
- DonorPerfect
- EComposer
- Easyship
- Elink.io
- Eventbrite
- Fera
- Fivetran
- Fomo
- Formidable Forms
- Fyrebox
- Gameball
- Gatsby
- GemPages
- Getsitecontrol
- Gleam Apps
- Glew
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Gorgias
- Gravity Forms
- Growave
- GrowthHero
- Help Scout
- Involve.me
- Judge.me
- Justuno
- KickoffLabs
- Klaviyo
- LateShipment.com
- Lightspeed Retail
- Loop
- Lootly
- Loox
- LoyaltyLion
- MESA
- Make
- Malomo
- Meta for Business
- MiloTree
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- Opinew
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- POWR
- Pabbly Connect
- Personizely
- Poptin
- Postscript
- PrestaShop
- Privy
- Quizell
- REVIEWS.io
- Re:amaze
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Shoplazza
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Stripo.email
- Sumo
- Supermetrics
- Swell
- SyncSpider
- Tidio
- TikTok
- Toast POS
- TrackingMore
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Unbounce
- UpPromote: Affiliate Marketing
- UpViral
- UserVoice
- VideoPeel
- ViralSweep
- Volusion
- WP Engine
- Wisepops
- Wix
- Wix POS
- WooCommerce
- WooHoo
- WordPress
- Wufoo
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zipify Pages
- Zoho CRM
- commercetools
- Total integrations82
- 29 Next
- 99minds
- Adobe Commerce
- AfterShip
- Akamai Identity Cloud
- Alloy
- Appy Pie
- BigCommerce
- Boulevard
- Canva
- CartHook
- Chargebee
- ConvertFlow
- Criteo
- Digioh
- DonorPerfect
- EComposer
- Easyship
- Elink.io
- Eventbrite
- Fera
- Fivetran
- Fomo
- Formidable Forms
- Fyrebox
- Gameball
- Gatsby
- GemPages
- Getsitecontrol
- Gleam Apps
- Glew
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Gorgias
- Gravity Forms
- Growave
- GrowthHero
- Help Scout
- Involve.me
- Judge.me
- Justuno
- KickoffLabs
- Klaviyo
- LateShipment.com
- Lightspeed Retail
- Loop
- Lootly
- Loox
- LoyaltyLion
- MESA
- Make
- Malomo
- Meta for Business
- MiloTree
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- Opinew
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- POWR
- Pabbly Connect
- Personizely
- Poptin
- Postscript
- PrestaShop
- Privy
- Quizell
- REVIEWS.io
- Re:amaze
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Shoplazza
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Stripo.email
- Sumo
- Supermetrics
- Swell
- SyncSpider
- Tidio
- TikTok
- Toast POS
- TrackingMore
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Unbounce
- UpPromote: Affiliate Marketing
- UpViral
- UserVoice
- VideoPeel
- ViralSweep
- Volusion
- WP Engine
- Wisepops
- Wix
- Wix POS
- WooCommerce
- WooHoo
- WordPress
- Wufoo
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zipify Pages
- Zoho CRM
- commercetools
Alternatives
Explore similar apps
