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Mailchimp vs Klaviyo Comparison

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Overview

Mailchimp and Klaviyo are highly-rated marketing automation tools with compelling capabilities. While Mailchimp is primarily targeted at small and midsize businesses looking for email marketing solutions, Klaviyo is designed specifically for eCommerce.


Differences between the two products can also be found in their pricing plans, features, number of integrations offered, analytics functionalities, user demographics, and customer support. Some of these parameters are discussed in detail in the next sections and can act as tie-breakers for you to choose the best tool for your business.

Category Leaders
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Mailchimp free version: Mailchimp’s free version supports 2,000 contacts and allows you to send up to 10,000 emails per month, with a daily limit of 2,000. The free version also includes email customer support for 30 days, 200+ app integrations, and a limited set of features from other Mailchimp plans.


Klaviyo free version: Klaviyo offers a free version for email and SMS marketing. The free email account allows you to send a maximum of 500 emails to up to 250 contacts. With a free SMS marketing account, you get a complimentary phone number and up to 150 SMS messages, which you can use to reach up to 50 contacts each month. Further, you can import and sync data, customize templates and emails, and use limited features for free.


Billing cycle: Both Mailchimp and Klaviyo offer monthly billing plans and charge users based on the number of contacts. Mailchimp, however, also has an alternate pay-as-you-go option to purchase credits that you can use to send emails.

Starting from

$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

$

20

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

Both Mailchimp and Klaviyo have high overall ratings. However, users have rated Klaviyo higher than Mailchimp on ease of use, functionality, customer support, and likelihood to recommend.


Here are the reviewer demographics for each product:
Small businesses: Mailchimp (84%) Klaviyo (93%)
Midsize businesses: Mailchimp (8%) Klaviyo (4%)
Large businesses: Mailchimp (8%) Klaviyo (3%)


Note: Percentage figures have been rounded off. They may exceed or not add up to a complete 100%.

5

4

3

2

1

8,610

4,796

1,007

155

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

183

53

9

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

JW

Jonathan W.

It has been a good experience, would recommend specially if you are just starting creating your newsletters and want to practice before spending a significant amount of money on this type of software.

jr

johana r.

Pros

We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Kyle P.

The other huge plus is their amazing customer service. They are on their toes waiting to help you.

VD

Veronica D.

Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.

tP

tiffany P.

Cons

Mailchimp is used by many which means that spam filters are more likely to tag your emails as spam. I did not have any other problems with Mailchimp.

AM

Antonio M.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Cons

There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.

Rebecca B.

This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.

AR

Anonymous Reviewer

It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.

Toluwanimi O.

  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review4 days ago

Key features

Features in common: Mailchimp and Klaviyo offer a plethora of marketing automation features. Both offer contact management, A/B testing, customer segmentation, personalization, reporting, campaign management, email management, website tracking, social media integration, social advertising, and eCommerce management.


Mailchimp key features: Mailchimp offers audience management, custom branding, email builder, creative assistant, marketing customer relationship management (CRM), behavioral targeting, customer journey management, surveys, and multivariate testing in addition to the capabilities mentioned above.


Klaviyo key features: Klaviyo offers 2-way messaging, applications management, autoresponders, predictive analytics, product recommendations, drag-and-drop email design, signup forms, custom integrations, and real-time campaign tracking.


Tip: Don’t just focus on the total number of features. Keep their utility and your business needs in mind.

  • Total features121
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SMS Marketing
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features61
  • 2-Way Messaging
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Auto-Responders
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For iPad Devices
  • Form Builder
  • Geolocation
  • Geotargeting
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • MMS
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Keywords
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Preview Functionality
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • SMS Marketing
  • Scheduled Messaging
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Shortcodes
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

Mailchimp connects with more third-party tools (1,335) listed on GetApp as compared to Klaviyo (124) (as of June 2021).


However, both the tools integrate with products such as BigCommerce, Facebook, WooCommerce, and Magento Commerce.

  • Total integrations1500
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations158
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Great - strong offering, but can get spendy

Reviewed 2 years ago

Mixed bag. It's great for some things and then for others we prefer other platforms. Klaviyo > Mailchimp > Constant Contact

Pros

It's easy. Intuitive. Lots of integrations. Very powerful. Clients understand what it is, so it's not hard to sell it.

Cons

It gets spendy on larger lists. Would be great to have bite size learning opportunities to deepen knowledge.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

Mailchimp logo

Mailchimp

An Old Way to Do Email

Reviewed 2 years ago

We outgrew the capabilities of Mailchimp about 6 months before we switched to Klaviyo. After switching many of our pain points were solved or pacified.

Pros

Once I had a system in place, I could easily clone out an email, update content and send it to the same audience. The email tool worked and generated a lot of revenue for us.

Cons

The biggest downfall of Mailchimp is the list management, and how campaigns can only send to one list, making it so you have to clone a campaign to a different list if you want to send to a different group. The list management also made it difficult to grow our email list and the segmentation tool is extremely weak. Integration with Shopify and other platforms is not good. We would be getting email sign up registrations and they wouldn't be added to our proper list because of the way it was integrated. We could only add to a certain list and could not include with our overall marketing messages without cloning every campaign. The template builder and drag and drop tool is also very weak.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

I love Mailchimp but it has it's limits

Reviewed 3 years ago

I have used mailchimp with multiple companies and it gets the job done. It will integrate with most software and websites which is very helpful. If you are price concious it is the best but if you really want to make money with an eccommerce site I would go with something that has more features.

Pros

Mailchimp is a great email marketing software that integrates with pretty much everything and makes creating and sending emails a breeze. If you are price conscious, then I suggest Mailchimp.

Cons

It has it's limits. If you are looking to really dig deep into your email marketing Mailchimp isn't for you. Klaviyo or Bronto allow you to do a lot more with segmentation, A/B testing and automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Mailchimp logo

Mailchimp

Small business owner user review

Reviewed a year ago

MailChimp allows me to keep in touch with my leads, prospect clients, and new clients, so I can make them come back to my shop.

Pros

It's easy to use, it's intuitive, and you can access it from an app for mobile devices. The emails look beautiful and professional.

Cons

I am a Shopify business owner, and Mailchimp doesn't have proper integration with Shopify. I need to use a Zapier to link both my shop and MailChimp. So I switched to Klaviyo, which has better integration. But their emails don't look so beautiful as MailChimp's.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Mailchimp logo

Mailchimp

Mailchimp

Reviewed 3 years ago

Excellent software. I use it for two of my busi esses.

Pros

Mailchimp uses many features that today's email senders have. It offers a considerable free plan for starters. What I like the most are the tons of manual and help articles available on their servers, and the preset email templates.

Cons

Automated campaigns are not as much developed as others such as Klaviyo. They should offer a more interactive way for users to make automated campaigns such as when user opens email, then send email A, or otherwise, send email B. Perhaps many of this options are already there but they could more accessible for users.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Mailchimp logo

Mailchimp

Great deliverability. Fantastic support.

Reviewed 5 years ago

Now that MailChimp has API hookup to Shopify, marketing automation is easy with a significantly less expensive alternative to Klaviyo. MC is incredibly powerful -- but it does miss on some automation workflows -- but since the support team is expert, they can usually find a solution or workaround. I experienced some "growing pains" after migrating my lists in - and since the Shopify API is relatively new, there were some minor mishaps -- but overall I am thrilled with the tools and the deliverability.

Pros

Tools and interface easy to navigate. KB help docs incredibly comprehensive. SUPPORT IS INSANE. Live chat, email, talented support reps. Inexpensive compared to competition.

Cons

Minor trigger issues -- it's not a 100% replacement for other services.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Small Business Owner

Reviewed 10 months ago

I'm testing three different email marketing providers, Klaviyo, Seguno, and Mailchimp. I don't have enough prospects to leaving their free trial, but I'm getting there. And though I like Mailchimp email templates and Segunos straight-forward interface, I might choose Klaviyo in the end because they have the better intelligence and statistics that will be vital for my business growth.

Pros

Klaviyo has seamless integration with Shopify, the e-commerce platform I use to operate my business. Their dashboard is most compelling, with detailed information about customers and prospects, making strategic decisions easier to take. I also love that I can compare my performance with the industry standard. I could not find any other email marketing provider offering that level of intelligence.

Cons

Klaviyo email templates are a bit simpler than Mailchimp or Seguno, so if you want to grab your prospect's attention, it may be a little more difficult. I did notice my open rates are smaller with Klaviyo than with Mailchimp.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

Top down, hands down, great product.

Reviewed 3 years ago

Less expensive on low end with behavioral than mailchimp. Makes it easier to step into FOR SURE.

Pros

It's just solid. And the team backing it is great.

Cons

No texting function. Add that and you're unstoppable.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Klaviyo logo

Klaviyo

Nice features, difficult to use.

Reviewed 4 years ago
Pros

Their level of triggered email sophistication is truly impressive. We made the switch from mailchimp entirely due to this feature.

Cons

Formatting was kind of a hassle. In a space where almost every provider has crisp, clean, easy to use design template features, it's a little frustrating to waste time struggling through a new more difficult design process.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

Upgraded from Mail Chimp

Reviewed 3 years ago

This was a natural transition for our small ecommerce business from constant contact and mail chimp.

Pros

Love the ease of interface with shopify Easy to build lists & segment based on customer behavior Great responsive templates Love the shopify products plug in

Cons

This software has a heftier price tag than others like constant contact or mailchimp, but the pros justify the extra expense.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

Klaviyo logo

Klaviyo

I used to use Mailchimp, Klaviyo Has Dramatically Increased Our Sales

Reviewed 5 years ago
Pros

Ease of Use Great Analytics Setting up automated flows is super easy and is a sure way of increasing your sales

Cons

So far I have nothing to say. It is slightly more expensive than mailchimp however you get what you pay for.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Klaviyo logo

Klaviyo

Better than Mailchimp

Reviewed 2 years ago

Experience is rather positive with a lot of functionality to explore

Pros

It is really great for bigger companies that want to segment out their emails and add some automation to them.

Cons

Can be quite complex and migration over from Mailchimp can be a pain, but other than that it's a great tool!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Klaviyo logo

Klaviyo

The best email service out there for ecommerce

Reviewed 3 years ago

Not so easy to start using it but it's worth it.

Pros

The level of segmentation and automation that you can get with this is the best out there. Segmentation is the key in marketing and in emails in crucial. You can segment even by products purchases, quantities or frequency. Simply awesome!

Cons

The price. It cost almost twice or more than Mailchimp for example, but if segmentation is important to you, it is worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support