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Mailchimp vs Highspot Comparison

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Overview

Category Leaders

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Category Leaders

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

10

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,572

4,779

1,005

155

73

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

5

4

3

2

1

22

11

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

This software is great for social media, has advanced features with it and allows you to have a free trial with it. The email campaign is very straight forward and easy to use.

KK

Kari K.

Mailchimp is the best, I have learned about their features, and they are perfect especially for a beginning business or business with a small following. They make it really easy for you to use.

HL

Heather L.

The greatest benefit to using this program is the integration possibilities. It is compatible with a lot of the other software/programs we use so integration was seamless and saved time & money.

KO

Karen O.

Pros

The ease of use, the amazing search capability, and the ability to finally have a perfect way to give our Sales team and CSMs a single source of truth for all collateral.

NB

Nicole B.

The variety of assets you can house within Highspot and the permissions to you have control who gains access to what when. The ability to track downloads and pitches.

ET

Erinn T.

It's great to have Highspot within our organization. As a new employee, I'm on it all the time and it's been great for finding content that I know that I can rely on.

AR

Anonymous Reviewer

Cons

I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.

RI

RABEE I.

For a company that's been around as long as Mailchimp has, it's crazy to me how bad the UX/UI is. It's just hard to use so much of the time.

NW

Nathan W.

Very confusing, very difficult to figure out where to click , also when you input a wrong email address it blocks your whole process of sending emails to others.

MS

Mary S.

Cons

It usually hangs and lags when loading new analytics each time you see the analytics.

AR

Anonymous Reviewer

I was hesitant to use the software before because I was unsure of how easy or hard it might be to use. I am still undecided in that category.

KS

Ken S.

There was lags at time loading different items but usually at off-hours.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review2 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features121
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Delivery
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • For iPad Devices
  • Form Builder
  • Full Text Search
  • Geolocation
  • Geotargeting
  • Image Library
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Meeting Management
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Presentation Tools
  • Preview Functionality
  • Proposal Management
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Training Management
  • URL Customization
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management
  • Total features31
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Audience Targeting
  • Audio File Management
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Delivery
  • Content Management
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Import/Export
  • Data Synchronization
  • Delivery Tracking
  • Design Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • For iPad Devices
  • Form Builder
  • Full Text Search
  • Geolocation
  • Geotargeting
  • Image Library
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Nurturing
  • List Management
  • Live Chat
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Meeting Management
  • Microsoft Outlook Integration
  • Mobile Access
  • Mobile Optimized Emails
  • Mobile Retargeting
  • Mobile Survey
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multivariate Testing
  • Offline Response Collection
  • Performance Management
  • Performance Metrics
  • Personalization
  • Post Scheduling
  • Presentation Tools
  • Preview Functionality
  • Proposal Management
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Monitoring
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Responsive
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Shared Inboxes
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Media Retargeting
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Support Audio/Images/Video
  • Survey Builder
  • Team Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Training Management
  • URL Customization
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations1475
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations57
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier