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MailerLite vs Google Marketing Platform Comparison (2026)

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MailerLite

Google Marketing Platform

Overview

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.

Google Marketing Platform is an advertising agency management software that helps businesses manage campaigns, monitor marketing performance, optimize websites & handle creatives on a centralized platform. Users can build dashboards and transform raw data into metrics, data visualizations & reports.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

2.3K

1.8K

407

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.5

Value for money

Ease of use

Features

Customer support

65%

would recommend this app

Pros

“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”

Lilli K.

Designer

“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”

Evanthia C.

Email Marketing Specialist

“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”

Mark A.

Owner

Pros

“The platform helps make data-driven marketing decisions and improves the ability to understand customer engagement. While it can take time to learn and navigate some of the more advanced features, it is a valuable tool for optimizing marketing efforts.”

Kate L.

Sales

“It offers powerful analytics, ads management, and integration, making it a high-quality marketing solution.”

Samuel A.

Customer

“Google provides solid free training and the dashboards provide a lot of valuable analytics.”

ANDREY V.

CEO

Cons

“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”

Elise B.

Only Employee - Author

“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”

Richard K.

Book Author

“I changed the questions on the page, but the response data was not updated to reflect that change.”

Julian B.

Entrepreneur

Cons

“Customer service isn't bad per se but it's hard to get through to someone real - I assume this is because Google are too big to focus in on smaller accounts.”

Torlock C.

Head of Marketing and Development