App comparison
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Google Marketing Platform
5
20
4
9
3
1
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Advertising campaigns and analytics software
Last updated: September 2026
Google Marketing Platform Alternatives & Competitors (2026)
Top 10 free alternatives
Adalysis
PPC ads management solution for Google & Bing search engines
0.4
Value for money
Starting price
No pricing info
0.2
Functionality
API
5/5
Behavior Analytics
5/5
Advertising Management
4.6/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
Klaviyo
AI-enabled email marketing solution for B2C companies
0.3
Value for money
Starting price
No pricing info
0.3
Functionality
A/B Testing
4.9/5
2-Way Messaging
4.7/5
Alerts/Notifications
4.6/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.4
Value for money
Starting price
No pricing info
0.1
Functionality
Accounting
4.8/5
Activity Tracking
4.7/5
Access Controls/Permissions
4.5/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.2
Value for money
Starting price
No pricing info
0.1
Functionality
Audit Management
4.8/5
Activity Dashboard
4.7/5
API
4.6/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.5
Value for money
Starting price
No pricing info
0.2
Functionality
Autoresponders
4.8/5
Activity Dashboard
4.8/5
Alerts/Notifications
4.7/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.1
Value for money
Starting price
No pricing info
0.1
Functionality
Attendance Management
5/5
Alerts/Notifications
4.7/5
Automated Publishing
4.7/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.3
Value for money
Starting price
No pricing info
0.2
Functionality
Activity Dashboard
4.6/5
AI Copilot
4.5/5
A/B Testing
4.4/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.7
Value for money
Starting price
No pricing info
0.2
Functionality
Activity Tracking
5/5
Audience Targeting
5/5
API
4.9/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.2
Value for money
Starting price
No pricing info
0.3
Functionality
Activity Tracking
4.7/5
Alerts/Notifications
4.4/5
Activity Dashboard
4.4/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.2
Value for money
No pricing info
Starting price
No pricing info
0.1
Functionality
Advertising Management
4.5/5
Campaign Analytics
4.5/5
Campaign Management
4.4/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.5
Value for money
Starting price
No pricing info
0.2
Functionality
A/B Testing
4.4/5
API
4.4/5
Automated Responses
4/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.4
Value for money
Starting price
No pricing info
0.1
Functionality
Access Controls/Permissions
5/5
API
5/5
Automated Publishing
5/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.2
Value for money
Starting price
No pricing info
Functionality
A/B Testing
5/5
Access Controls/Permissions
4.5/5
Activity Tracking
4.5/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.2
Value for money
Starting price
No pricing info
0.2
Functionality
Backlink Monitoring
5/5
Activity Dashboard
4.3/5
API
4.3/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.7
Value for money
Starting price
No pricing info
0.3
Functionality
Alerts/Notifications
5/5
Access Controls/Permissions
N/A
Activity Dashboard
N/A
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.4
Value for money
No pricing info
Starting price
No pricing info
0.3
Functionality
A/B Testing
4.6/5
Activity Dashboard
4/5
2-Way Messaging
N/A
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
Value for money
Starting price
No pricing info
0.3
Functionality
Activity Dashboard
4/5
Ad hoc Reporting
1/5
Activity Dashboard
N/A
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.3
Value for money
Starting price
No pricing info
Functionality
Access Controls/Permissions
5/5
Campaign Tracking
5/5
Conversion Tracking
5/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.5
Value for money
Starting price
No pricing info
0.2
Functionality
Bid Management
4.8/5
Campaign Analytics
4.7/5
Campaign Management
4.6/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5
0.9
Value for money
Starting price
No pricing info
0.3
Functionality
Behavior Tracking
4.8/5
Alerts/Notifications
4.8/5
Campaign Analytics
4.5/5
Top Features
Campaign Tracking
4.8/5
Campaign Analytics
4.7/5
Channel Management
4.5/5