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MailPoet Logo

Beautiful emails made simple.

Table of Contents

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Is this product right for your business?

Find out with a

MailPoet - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

MailPoet overview

What is MailPoet?

MailPoet is an email newsletter plugin for WordPress that allows users to create and send newsletters, post notifications, and autoresponders. MailPoet seamlessly integrates with WordPress, allowing users to quickly add content and images directly from the WordPress media library.

MailPoet offers a variety of features to help users capture new subscribers and grow their email lists. Users can create signup forms to capture visitor emails and add WordPress users and WooCommerce customers to email lists automatically. MailPoet also allows users to segment their email lists based on subscriber attributes and behaviors to send targeted campaigns.

To design email newsletters, MailPoet offers a selection of professionally designed email templates that can be customized to match a brand's style. Users can add images, buttons, dividers, and more using an intuitive drag-and-drop builder. For each campaign, MailPoet generates a preview to show exactly how the email will appear for subscribers.

MailPoet integrates with SMTP email sending infrastructure to ensure high inbox delivery rates. MailPoet currently delivers over 30 million emails per month to over 600,000 WordPress websites. MailPoet is designed to be easy to use for people of all technical skill levels. The plugin is free to download and use.

Key benefits of using MailPoet

•Send beautiful, responsive emails that reach inboxes
•Quickly add content and images directly from your WordPress media library
•Welcome new subscribers with an automated onboarding email series and enjoy high open rates
•Automatically send email updates about your latest blog posts and bring readers back to your site
•Create stunning emails with drag-and-drop templates—no coding required

Starting price


Alternatives

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MailPoet’s user interface

Ease of use rating:

MailPoet reviews

Overall rating

4.0

/5

31

Positive reviews

74

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.68/10
Rating distribution

5

4

3

2

1

14

9

4

2

2

Pros
“Plain and simple, ease of use is most important to me. It is very easy to create attractive newsletters.”
LP

Lea P.

Blogger

“Super easy to use interface, lots of great guidance for mailing list management, great (and time saving integration with WordPress).”
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Melle P.

Creative Manager

“MailPoet is a pretty nice WordPlugin to design attractive signup forms. I love every single quality of premade forms available and they're easily customization.”
Verified reviewer profile picture

Ngenge Y.

Telemarketer

Cons
“Poor - their support just punts things to their feedback forum and then refuse to address bugs unless enough people vote on them.”
BV

Brian V.

Owner

“Majority of users running WordPress are not on managed platforms, it would encounter technical and performance problems, I believe. It does not support Multisite, that really let me down.”
JZ

Justin Z.

Web Developer

“Block editing using get too associated with Gutenberg and sometimes becomes a little bit laggy.”
Verified reviewer profile picture

Ngenge Y.

Telemarketer

Who uses MailPoet?

Based on 31 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Information Technology and Services
Writing and Editing
E-Learning
Others

Use cases

Email Marketing

MailPoet's key features

Most critical features, based on insights from MailPoet users:

Email campaign management
Newsletter management
List management
Click tracking
GDPR compliance

All MailPoet features

Features rating:

Customer segmentation
Customizable branding
Personalization
Autoresponders
Campaign analytics
Customizable fields
Email tracking
Engagement tracking
Product recommendations
Reporting/Analytics
Template management
Third-Party integrations

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MailPoet integrations (8)

Integrations rated by users

We looked at 31 user reviews to identify which products are mentioned as MailPoet integrations and how users feel about them.

WordPress logo
WordPress

Integration rating: 5.0 (5)

Without Wordpress Mailpoet is useless (well, than you'd better pick another esp).

Super rapid integration and provides overall quality cooperation with WordPress

Verified reviewer profile picture

Jos W.

Copy writer

1/2

MailPoet support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

MailPoet FAQs

Q. Who are the typical users of MailPoet?

MailPoet has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

These products have better value for money


Q. What languages does MailPoet support?

MailPoet supports the following languages:
English


Q. Does MailPoet offer an API?

No, MailPoet does not have an API available.


Q. What other apps does MailPoet integrate with?

MailPoet integrates with the following applications:
WordPress

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