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Moz Pro vs Ahrefs Comparison (2026)

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Good recommendations?

Moz Pro

Ahrefs

Overview

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Ahrefs gives you the tools and data to make your brand discoverable: in search, AI, and beyond.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

One-time payment

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

350

204

116

Value for money

Ease of use

Features

Customer support

68%

would recommend this app

4.7

585

447

119

Value for money

Ease of use

Features

Customer support

85%

would recommend this app

Pros

“I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.”

Sean C.

Marketer

“What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google.”

Apurva S.

SEO Executive

“Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools.”

Angus A.

Director

Pros

“The features of rank tracking are extraordinary as our marketing team can track our positions in the retail keywords easily with an easy navigation.”

Amir H.

E-Commerce Manager

“We used both Semrush and Ahrefs for several years to manage our SEO campaigns, keyword research, and more.”

Michael C.

VP Marketing

“I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.”

David S.

Owner

Cons

“The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools.”

Dave A.

Owner

“Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.”

Claire B.

Web Content Manager

“The problem with the software is that it does not provide the precise search volume”

Wangnin Z.

Digital expert

Cons

“This costed webmasters agency business because some agencies had a process where they evaluated traffic based on Ahrefs and would not accept any alternative way. And now in 2025 they no longer track any positions that rank at over 10th place in Google, because the forced pagination in Google API would make their costs also prohibitive.”

Jana M.

Consultant

“The pricing model is not great on value of money to a mid sized retail team, and customer service takes too much time to answer an important security question about user access.”

Amir H.

E-Commerce Manager

“I want to use the paid features, but the subscription price is too high for me.”

Dedit H.

Developer