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Moz Pro vs Semrush Comparison (2026)

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SEO PowerSuite logo

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Good recommendations?

Moz Pro logo

Moz Pro

Semrush logo

Semrush

Overview

Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

49

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

139.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

350

5

4

3

2

1

204

116

24

3

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
68%
would recommend this app

4.6

2.3K

5

4

3

2

1

1.6K

606

66

9

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools.”
SC

Sean C.

Marketer

“What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google.”
Verified reviewer profile picture

Apurva S.

SEO Executive

“Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools.”
Verified reviewer profile picture

Angus A.

Director

Pros

“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”
JM

James M.

Digital Marketing Manager

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”
MF

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”
Verified reviewer profile picture

Palash R.

Graphic design

Cons

“The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools.”
DA

Dave A.

Owner

“Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful.”
CB

Claire B.

Web Content Manager

“The problem with the software is that it does not provide the precise search volume”
WZ

Wangnin Z.

Digital expert

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”
DD

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”
Verified reviewer profile picture

Suzanne C.

Small Business Owner

“Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely.”
DD

Devinda D.

Digital Marketing Consultant

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review16 days ago

Key features

  • Total features47
  • @mentions
  • AI Accessibility Audit
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • BI Integration
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Citation Intelligence
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitor Monitoring
  • Content Gap Analysis
  • Content Ideas
  • Content Management
  • Content Marketing
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For Marketing and Advertising
  • For PPC Campaigns
  • GEO Optimization
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Issue Management
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Listing Management
  • Localization Automation
  • Marketing Management
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Brand Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Location
  • Multi-Platform AI Coverage
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Problem Area Alerts
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • ROI Tracking
  • Rank Tracking
  • Real User Prompt Dataset
  • Real-Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Position Analysis
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Schema Guidance
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Workflow Management
  • Total features129
  • @mentions
  • AI Accessibility Audit
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • BI Integration
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Categorization/Grouping
  • Channel Management
  • Charting
  • Citation Intelligence
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitor Monitoring
  • Content Gap Analysis
  • Content Ideas
  • Content Management
  • Content Marketing
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Digital Asset Management
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For Marketing and Advertising
  • For PPC Campaigns
  • GEO Optimization
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Issue Management
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Listing Management
  • Localization Automation
  • Marketing Management
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Brand Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Location
  • Multi-Platform AI Coverage
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Problem Area Alerts
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • ROI Tracking
  • Rank Tracking
  • Real User Prompt Dataset
  • Real-Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Position Analysis
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Schema Guidance
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Workflow Management

Integrations

  • Total integrationsN/A
  • Databox
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • HubSpot Marketing Hub
  • Majestic
  • TapClicks
  • Trello
  • WordPress
  • Yext
  • Total integrations11
  • Databox
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • HubSpot Marketing Hub
  • Majestic
  • TapClicks
  • Trello
  • WordPress
  • Yext

Alternatives

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