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OptCulture Logo

Cloud-based customer loyalty tool for retailers.

Last updated: October 2024

OptCulture Pricing, Features, Reviews and Alternatives

OptCulture product overview

Price starts from

40

/user

Per month

What is OptCulture?

Build your own loyalty program, engage customers, increase customer retention, and drive repeat purchases with OptCulture! At OptCulture we integrate directly to your point of sale system, e-commerce platform, and even physical forms. Leverage your data to create customer specific Email, SMS, and Whats App campaigns, or use your own branded App to send push notifications. Electronic Receipts custom designed and branded for your business, track able referral programs, and built in discount and promotional tools combined with all the relevant reporting make OptCulture an easy choice for Retailers to increase sales and grow their business!

Key benefits of using OptCulture

Benefits of OptCulture:

  • Enhanced customer insights - Gain a deep understanding of customer behaviors and preferences through comprehensive data analysis.

  • Seamless data integration - Consolidate data from various retail systems for a holistic view of customer interactions.

  • Targeted marketing campaigns - Execute personalized multi-channel marketing campaigns based on real-time insights to boost engagement.

  • Effective loyalty programs - Create and manage tailored loyalty programs that resonate with customers, driving repeat visits.

  • Increased sales and retention - Leverage insights to implement targeted promotions that enhance sales and improve customer retention rates.

  • Actionable analytics - Utilize actionable insights for informed decision-making, enhancing marketing strategies and operational efficiency.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Chat
    Email/Help Desk
    Knowledge Base
    Phone Support
    24/7 (Live rep)

    Training options

    Live Online
    Documentation
    Webinars
    Videos

    OptCulture pricing information

    Value for money

    5.0

    /5

    3

    Starting from

    40

    /user

    Per month

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    OptCulture features

    Functionality

    4.3

    /5

    3

    Total features

    43

    7 categories

    Most valued features by users

    Campaign Management
    Reporting & Statistics
    Engagement Tracking
    Content Management
    Social Media Integration
    Multi-Channel Marketing
    Activity Tracking
    2-Way Messaging

    Functionality contenders

    OptCulture users reviews

    Overall Rating

    4.7

    /5

    3

    Positive reviews

    100

    %

    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.33/10
    Rating distribution

    5

    4

    3

    2

    1

    2

    1

    0

    0

    0

    Overall rating contenders

    CC
    AvatarImg

    Charles C.

    Retail, 501-1,000 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend10/10

    Share this review:

    OC is a great program to use in your business

    Reviewed 21 days ago

    Been easy to use and customer service will help if needed.

    Pros

    Great customer service and easy to use. Customers get excited about the rewards.

    Cons

    I'm happy, really no cons You can do stuff like double point days. You can set it up to your business needs.

    JF
    AvatarImg

    Joseph F.

    Tobacco, 11-50 employees

    Used daily for 6-12 months

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Couldn't do without it now

    Reviewed 21 days ago

    Optculture has become the most important part of our marketing strategy. It has given us a lot of abilities that we did not have before. I do not think we could do without. There have been some issues with the tech side, but they do not outweigh the importance of it to us.

    Pros

    The program works very well, It is our most effective marketing strategy. Being able to segment and target customers by many qualities is amazing. Plus, the reporting has been very useful to determine the effectiveness of campaigns. Despite a few tech issues, both the IT teams and the manager have been very available and have worked hard to settle any issues.

    Cons

    Sometimes understanding the logic of creating segments and campaigns is tricky, and there is no way to easily test these segments ahead of time. We had few times that we gave out very good deals to a larger group than was intended. Also, we have had attributes for segments that did not work correctly and had to be fixed by IT.

    MG
    AvatarImg

    Matt G.

    Retail, 1-10 employees

    Used daily for 1-2 years

    Review source

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Optculture review

    Reviewed 18 days ago
    Pros

    Ease of use and support. Email promotions great value.

    Cons

    Has a few problems accessing customer loyalty during sales and updating points.

    OptCulture FAQs

    Q. What type of pricing plans does OptCulture offer?

    OptCulture has the following pricing plans:
    Starting from: $40.00/month
    Pricing model: Subscription
    Free Trial: Available


    Q. Who are the typical users of OptCulture?

    OptCulture has the following typical customers:
    Freelancers, Large Enterprises, Mid Size Business, Small Business


    Q. What languages does OptCulture support?

    OptCulture supports the following languages:
    English


    Q. Does OptCulture offer an API?

    Yes, OptCulture has an API available for use.


    Q. What other apps does OptCulture integrate with?

    OptCulture integrates with the following applications:
    Ginesys, Heartland Retail, Retail Pro


    Q. What level of support does OptCulture offer?

    OptCulture offers the following support options:
    Chat, Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep)

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