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Oracle Eloqua Marketing Automation vs Marketing 360 Comparison (2026)

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Oracle Eloqua Marketing Automation logo

Oracle Eloqua Marketing Automation

Marketing 360 logo

Marketing 360

Overview

Oracle Eloqua is enterprise-level marketing automation software that can be used to manage a range of both marketing and sales activities. The software can be used to execute content marketing and social marketing campaigns, as well as sales-driven campaigns to support renewals and events.

Fuel growth with multi-channel ads You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

2000

/user

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

14

5

4

3

2

1

2

10

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
50%
would recommend this app

4.5

1.1K

5

4

3

2

1

872

167

39

15

66

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

Not enoughreviews yet

Pros

“It works well for managing campaigns, tracking leads, and coordinating team efforts in a single system. While it may not match the depth of specialized tools, it provides convenience and efficiency for general marketing needs.”
Verified reviewer profile picture

Adella G.

Design with me

“Having CRM data, social media scheduling, email marketing, and ad performance all integrated into one spot saves significant time and removes the need to juggle multiple third-party tools.”
Verified reviewer profile picture

Gary A.

Founder CEO

“I like the most aboutMarketing 360 is that that it combines many marketing tools in one platform, such as website management, social media marketing, CRM, email campaigns, and analytics.”
NK

Navpreet K.

Senior Advisor

Cons

Not enoughreviews yet

Cons

“I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging.”
Verified reviewer profile picture

MEENACHISUNDARAM M.

Project Manager

“The mobile version takes a very long time to open at startup and also there are issues of crushing during the use of the app.”
OM

Ontiretse M.

Graphics designer

“Some features feel less advanced compared to dedicated tools in each category (e.g., standalone social media platforms).”
Verified reviewer profile picture

Adella G.

Design with me

  • Vendor responds to reviews
  • Last review7 years ago
  • Vendor responds to reviews
  • Last review17 days ago

Key features

  • Total features32
  • 2-Way Messaging
  • A/B Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Re-ordering
  • Autoresponders
  • Backlink Monitoring
  • Barcode/Ticket Scanning
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Billing & Invoicing
  • Billing Portal
  • Booking Management
  • Booth Rental Management
  • Brand Tracking
  • Built-in Accounting
  • Buy Here, Pay Here
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Reminders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cash Management
  • Catalog Management
  • Channel Management
  • Click Tracking
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contingency Billing
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Invoices
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Debit/Credit Card Processing
  • Design Management
  • Discount Management
  • Display Ad Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Equipment Tracking
  • Event Management
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • For Arborists
  • For Barbershops
  • For Bars/Clubs
  • For Carpet Cleaners
  • For Chiropractors
  • For Plumbing Industry
  • For Salons and Spas
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Fraud Detection
  • Full Text Search
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Group Scheduling
  • HIPAA Compliant
  • Hourly Billing
  • Image Editing
  • Image Library
  • In-Person Payments
  • Interaction Tracking
  • Internal Chat Integration
  • Inventory Control
  • Inventory Management
  • Invoice Creation
  • Invoice History
  • Invoice Management
  • Invoice Processing
  • Job Management
  • Job Scheduling
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Kitting
  • Labor Rates
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Localization Automation
  • Loyalty Program
  • Maintenance Scheduling
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Member Communication
  • Member Directory
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real-Time Reporting
  • Reporting/Analytics
  • Segmentation
  • Social Media Monitoring
  • Social Promotion
  • Website Analytics
  • eCommerce Management
  • Total features180
  • 2-Way Messaging
  • A/B Testing
  • ACH Payment Processing
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto Update
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Re-ordering
  • Autoresponders
  • Backlink Monitoring
  • Barcode/Ticket Scanning
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Billing & Invoicing
  • Billing Portal
  • Booking Management
  • Booth Rental Management
  • Brand Tracking
  • Built-in Accounting
  • Buy Here, Pay Here
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Reminders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Cash Management
  • Catalog Management
  • Channel Management
  • Click Tracking
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contingency Billing
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Management
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Invoices
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Debit/Credit Card Processing
  • Design Management
  • Discount Management
  • Display Ad Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Employee Management
  • Engagement Tracking
  • Equipment Tracking
  • Event Management
  • Event Triggered Actions
  • File Sharing
  • Filtering
  • For Arborists
  • For Barbershops
  • For Bars/Clubs
  • For Carpet Cleaners
  • For Chiropractors
  • For Plumbing Industry
  • For Salons and Spas
  • For Small Businesses
  • Form Builder
  • Forms Management
  • Fraud Detection
  • Full Text Search
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Group Scheduling
  • HIPAA Compliant
  • Hourly Billing
  • Image Editing
  • Image Library
  • In-Person Payments
  • Interaction Tracking
  • Internal Chat Integration
  • Inventory Control
  • Inventory Management
  • Invoice Creation
  • Invoice History
  • Invoice Management
  • Invoice Processing
  • Job Management
  • Job Scheduling
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Kitting
  • Labor Rates
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Localization Automation
  • Loyalty Program
  • Maintenance Scheduling
  • Marketing Automation
  • Marketing Calendar
  • Mass Texting
  • Media Library
  • Member Communication
  • Member Directory
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real-Time Reporting
  • Reporting/Analytics
  • Segmentation
  • Social Media Monitoring
  • Social Promotion
  • Website Analytics
  • eCommerce Management

Integrations

  • Total integrations7
  • 6sense Revenue Marketing
  • BigCommerce
  • Booker
  • Dropbox
  • Google Ads
  • Google Analytics 360
  • Gravity Forms
  • Jive
  • Lightspeed
  • LinkedIn for Business
  • Meta for Business
  • Mintigo
  • Oracle Service
  • Shopify
  • Solid Commerce
  • Stripe
  • Veeva CRM
  • WooCommerce
  • Yext
  • Yotpo
  • Zendesk Suite
  • Total integrations14
  • 6sense Revenue Marketing
  • BigCommerce
  • Booker
  • Dropbox
  • Google Ads
  • Google Analytics 360
  • Gravity Forms
  • Jive
  • Lightspeed
  • LinkedIn for Business
  • Meta for Business
  • Mintigo
  • Oracle Service
  • Shopify
  • Solid Commerce
  • Stripe
  • Veeva CRM
  • WooCommerce
  • Yext
  • Yotpo
  • Zendesk Suite

Alternatives

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