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Mailchimp vs Marketing 360 Comparison

Overview

MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email...

Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$10/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

8,283

4,608

968

148

70

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

734

102

27

10

31

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts.
I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community.
I used to think it was way too cumbersome to use and not as fluid in its layout. I think, to stay competitive, Mailchimp has really focused on improving the UI to make it more user friendly.

Pros

The Marketing 360 team is super fast at resolving any issues you may have and are some of the most pleasant and courteous customer service professionals I have ever encountered.
Although she was quick to point out the pros offered by her company, she was also careful to not over promise or provide unverified information. Thank you for helping me today.
The Representatives have been an absolute pleasure to be work with they have been thoughtful and very thorough and have absolutely exceeded my expectations.

Cons

It lack direct and urgent support in times of desperate need of it, and the some features aren't so flexible, I can say its not so much up to par with industry standard.
The problem I ran into with mailchimp is that it struggled to sync with a wix site created for a client. Upfront, it worked well but then seemed to stop working.
Their modular template builder is the worst builder I've used ever. It's so bad that I rather just code the whole template.

Cons

It is nothing more scam. Totally useless and total waste of time and money.
I feel they can be pricey in the sense that every thing that they do you get charged for.
I put myself in a very bad spot using these guys.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features78
  • A/B Testing
  • ACH Payment Processing
  • API
  • Accounting Integration
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact History
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Spend Analysis
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Trend Analysis
  • Unsubscribe Database
  • Usage Tracking
  • Video Management
  • Visitor Tracking
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • eCommerce Integration
  • Total features65
  • A/B Testing
  • ACH Payment Processing
  • API
  • Accounting Integration
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Archiving & Retention
  • Assessment Management
  • Automated Scheduling
  • Automatic Lead Distribution
  • Automatic Notifications
  • Behavior Tracking
  • CRM Integration
  • Call Recording
  • Call Reporting
  • Call Tracking
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Contact History
  • Content Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Custom Fields
  • Custom Forms
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Import
  • Data Synchronization
  • Delivery Tracking
  • Demographic Data Collection
  • Design Management
  • Drag & Drop Interface
  • Drip Marketing
  • Email Alerts
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Notifications
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Triggered Actions
  • Forms Management
  • Geolocation
  • Knowledge Base Management
  • Landing Page Templates
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Loyalty Program
  • Mail Merge
  • Mailing List Management
  • Mobile Integration
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Projects
  • Multiple User Accounts
  • Order Confirmation
  • Order Management
  • Preview Functionality
  • ROI Analytics
  • RSS Feeds
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Registration Management
  • Reporting & Statistics
  • Rich Text Editor
  • Search Functionality
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Spend Analysis
  • Subscription Management
  • Template Management
  • Third Party Integration
  • To-Do List
  • Trend Analysis
  • Unsubscribe Database
  • Usage Tracking
  • Video Management
  • Visitor Tracking
  • Web Analytics
  • Web Forms
  • Web Traffic Reporting
  • Website Integration
  • Website Management
  • eCommerce Integration

Integrations

  • Total integrations1256
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrations14
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketing 360

Easy-to-use all-in-one marketing platform

Reviewed 9 months ago

Marketing 360 is helping us make marketing a priority of our business for the first time in our 22-year history. In addition to the platform itself, the personalized support we have received has been instrumental in our success with Marketing 360. In particular, our marketing executive [SENSITIVE CONTENT HIDDEN] has been readily available to help guide us through the platform and our marketing journey in general, answering questions and providing expert advice tailored to our resources and industry.

Pros

The Marketing 360 platform has everything that we need to easily and efficiently run our marketing operation. We are a small business where we all wear a lot of hats, and it's really easy for us to learn, collaborate, and run our marketing campaigns off of the platform.

Cons

The email design platform is a little bit limited compared to other popular platforms like Mailchimp. However, it's extremely easy to compensate by doing a bit of graphic design on other platforms and then migrating our designs over.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Marketing 360

Comprehensive Marketing Program In-A-Box

Reviewed 4 years ago

We just switched to the new version of the Marketing 360 platform and it is vastly improved, especially in terms of expanded reporting capability. This is great for me (as a data wonk) because typically I have been using GA for advanced filtering and segmentation tools to customize reports; however, the new reporting offers great new insights, filters, et al, at the touch of a button as well as the...

Pros

Functional scope, ease of use, reporting.

Cons

Web-only. Some users want to work offline.

Mailchimp vs. Marketing 360

See how Mailchimp and Marketing 360 stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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