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ActiveCampaign vs Marketing 360 Comparison (2026)

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ActiveCampaign logo

ActiveCampaign

Marketing 360 logo

Marketing 360

Overview

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Fuel growth with multi-channel ads You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.5K

5

4

3

2

1

1.7K

681

118

33

29

  • Value for money
  • Ease of use
  • Features
  • Customer support
77%
would recommend this app

4.5

1.1K

5

4

3

2

1

872

167

39

15

66

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN

Mamute N.

Sales and Marketing Specialist

“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS

Mark S.

Sales Director

“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS

Mark S.

Sales Director

Pros

“It works well for managing campaigns, tracking leads, and coordinating team efforts in a single system. While it may not match the depth of specialized tools, it provides convenience and efficiency for general marketing needs.”
Verified reviewer profile picture

Adella G.

Design with me

“Having CRM data, social media scheduling, email marketing, and ad performance all integrated into one spot saves significant time and removes the need to juggle multiple third-party tools.”
Verified reviewer profile picture

Gary A.

Founder CEO

“I like the most aboutMarketing 360 is that that it combines many marketing tools in one platform, such as website management, social media marketing, CRM, email campaigns, and analytics.”
NK

Navpreet K.

Senior Advisor

Cons

“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA

Christopher A.

Commercial Director

“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS

Kathryn S.

Owner

“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT

Dan T.

CMO

Cons

“I least liked: First, the platform is not optimized for mobile devices, which makes managing marketing campaigns and tracking analytics on a mobile device challenging.”
Verified reviewer profile picture

MEENACHISUNDARAM M.

Project Manager

“The mobile version takes a very long time to open at startup and also there are issues of crushing during the use of the app.”
OM

Ontiretse M.

Graphics designer

“Some features feel less advanced compared to dedicated tools in each category (e.g., standalone social media platforms).”
Verified reviewer profile picture

Adella G.

Design with me

  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review17 days ago

Key features

  • Total features180
  • 2-Way Messaging
  • A/B Testing
  • ACH Payment Processing
  • AI Copilot
  • AI Sorting
  • AI Text Generation
  • AI Text Summarization
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Adaptive Learning
  • Advertising Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Attachment Search
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto Update
  • Automated Alerts and Tasks
  • Automated Email Responses
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Re-ordering
  • Autonomous Task Execution
  • Autoresponders
  • Backlink Monitoring
  • Barcode/Ticket Scanning
  • Basic Reporting
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Billing & Invoicing
  • Billing Portal
  • Booking Management
  • Booth Rental Management
  • Brand Tracking
  • Breadth of Partner Applications
  • Budgeting
  • Building and Personalizing Emails
  • Built-in Accounting
  • Buy Here, Pay Here
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Calendaring
  • Call Logging
  • Call Reminders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Cash Management
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contingency Billing
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Management
  • Credit Card Processing
  • Cross-system Integration
  • Customer Accounts
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Invoices
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import & Export Tools
  • Data Import/Export
  • Data Quality Management
  • Data Recovery
  • Data Security
  • Data Visualization
  • Deal Management
  • Debit/Credit Card Processing
  • Decision Making
  • Design Management
  • Discount Management
  • Display Ad Management
  • Document & Content Mgmt.
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • E-commerce Integration
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Email and Mobile Preview
  • Employee Management
  • Engagement Tracking
  • Equipment Tracking
  • Event / Webinar Marketing
  • Event Management
  • Event Marketing
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • Filtering
  • For Arborists
  • For Barbershops
  • For Bars/Clubs
  • For Carpet Cleaners
  • For Chiropractors
  • For Mac Devices
  • For Plumbing Industry
  • For Sales Teams/Organizations
  • For Salons and Spas
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Fraud Detection
  • Full Text Search
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Gift Card Management
  • Gmail Integration
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Group Scheduling
  • HIPAA Compliant
  • HTML Editor
  • High-Volume Sending
  • Hourly Billing
  • Image Editing
  • Image Library
  • In-Person Payments
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Internationalization
  • Inventory Control
  • Inventory Management
  • Invoice Creation
  • Invoice History
  • Invoice Management
  • Invoice Processing
  • Job Management
  • Job Scheduling
  • Kanban Board
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Kitting
  • Labor Rates
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Scoring and Grading
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Localization Automation
  • Loyalty Program
  • Maintenance Scheduling
  • Manage Email Deliverability
  • Manage Email Lists
  • Marketing Automation
  • Marketing Calendar
  • Marketing Lead Database
  • Marketing ROI Analytics
  • Mass Texting
  • Media Library
  • Member Communication
  • Member Directory
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Mobile Optimized
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-step Planning
  • Multi-user Account
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Opportunity & Pipeline Mgmt.
  • Opportunity Management
  • Performance Metrics
  • Performance and Reliability
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predefined Rules
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Proactive Assistance
  • Product Catalog
  • Product Recommendations
  • Program Management
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revenue Analytics
  • eCommerce Management
  • Total features180
  • 2-Way Messaging
  • A/B Testing
  • ACH Payment Processing
  • AI Copilot
  • AI Sorting
  • AI Text Generation
  • AI Text Summarization
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounting Integration
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Adaptive Learning
  • Advertising Management
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Attachment Search
  • Attendance Tracking
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Auto Update
  • Automated Alerts and Tasks
  • Automated Email Responses
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Re-ordering
  • Autonomous Task Execution
  • Autoresponders
  • Backlink Monitoring
  • Barcode/Ticket Scanning
  • Basic Reporting
  • Batch Processing
  • Behavior Analytics
  • Behavior Tracking
  • Benchmarking
  • Billing & Invoicing
  • Billing Portal
  • Booking Management
  • Booth Rental Management
  • Brand Tracking
  • Breadth of Partner Applications
  • Budgeting
  • Building and Personalizing Emails
  • Built-in Accounting
  • Buy Here, Pay Here
  • CAN-SPAM Compliance
  • CRM
  • CRM Integration
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Calendaring
  • Call Logging
  • Call Reminders
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Canned Responses
  • Cash Management
  • Catalog Management
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Database
  • Client Management
  • Client Portal
  • Client Profiles
  • Collaboration Tools
  • Commenting/Notes
  • Commission Management
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Confirmations/Reminders
  • Contact Database
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Contingency Billing
  • Contract/License Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Credit Card Management
  • Credit Card Processing
  • Cross-system Integration
  • Customer Accounts
  • Customer Database
  • Customer Engagement
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Portal
  • Customer Segmentation
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Invoices
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Import & Export Tools
  • Data Import/Export
  • Data Quality Management
  • Data Recovery
  • Data Security
  • Data Visualization
  • Deal Management
  • Debit/Credit Card Processing
  • Decision Making
  • Design Management
  • Discount Management
  • Display Ad Management
  • Document & Content Mgmt.
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • E-commerce Integration
  • Electronic Forms
  • Electronic Payments
  • Electronic Signature
  • Email Automation
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Email and Mobile Preview
  • Employee Management
  • Engagement Tracking
  • Equipment Tracking
  • Event / Webinar Marketing
  • Event Management
  • Event Marketing
  • Event Triggered Actions
  • Field Sales Management
  • File Sharing
  • Filtering
  • For Arborists
  • For Barbershops
  • For Bars/Clubs
  • For Carpet Cleaners
  • For Chiropractors
  • For Mac Devices
  • For Plumbing Industry
  • For Sales Teams/Organizations
  • For Salons and Spas
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Form Builder
  • Forms Management
  • Fraud Detection
  • Full Text Search
  • GDPR Compliance
  • Gamification
  • Generative AI
  • Gift Card Management
  • Gmail Integration
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Group Scheduling
  • HIPAA Compliant
  • HTML Editor
  • High-Volume Sending
  • Hourly Billing
  • Image Editing
  • Image Library
  • In-Person Payments
  • Inbox Management
  • Interaction Tracking
  • Internal Chat Integration
  • Internationalization
  • Inventory Control
  • Inventory Management
  • Invoice Creation
  • Invoice History
  • Invoice Management
  • Invoice Processing
  • Job Management
  • Job Scheduling
  • Kanban Board
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Kitting
  • Labor Rates
  • Landing Pages/Web Forms
  • Lead Assignment
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Lead Scoring and Grading
  • Lead Segmentation
  • Lead Verification/Validation
  • Link Management
  • List Management
  • Live Chat
  • Localization Automation
  • Loyalty Program
  • Maintenance Scheduling
  • Manage Email Deliverability
  • Manage Email Lists
  • Marketing Automation
  • Marketing Calendar
  • Marketing Lead Database
  • Marketing ROI Analytics
  • Mass Texting
  • Media Library
  • Member Communication
  • Member Directory
  • Mobile Access
  • Mobile App
  • Mobile Optimization
  • Mobile Optimized
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-step Planning
  • Multi-user Account
  • Multiple User Accounts
  • Multivariate Testing
  • Newsletter Management
  • Opportunity & Pipeline Mgmt.
  • Opportunity Management
  • Performance Metrics
  • Performance and Reliability
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predefined Rules
  • Predictive Analytics
  • Preview Functionality
  • Prioritization
  • Proactive Assistance
  • Product Catalog
  • Product Recommendations
  • Program Management
  • Prospecting Tools
  • Queue Management
  • Quotes/Estimates
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Revenue Analytics
  • eCommerce Management

Integrations

  • Total integrations91
  • 123FormBuilder
  • Acuity Scheduling
  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe Photoshop
  • Agentforce
  • Airtable
  • Amazon EC2
  • Apollo.io
  • Astra Pro
  • BigCommerce
  • Book Like A Boss
  • Booker
  • BookingKoala
  • Braze
  • Buildium
  • CTM
  • Calendly
  • Claspo
  • Claude
  • ClickFunnels
  • ClickUp
  • Cloudbeds
  • Delphi AI
  • Digistore24
  • Divi
  • Elementor
  • Eventbrite
  • Facebook Business Suite
  • Fireflies
  • Fiverr
  • GoDaddy Website Builder
  • Google Ads
  • Google Analytics 360
  • Google Workspace
  • Gravity Forms
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Jotform
  • JustCall
  • Kajabi
  • Kit
  • Klarna
  • Kommo
  • Landingi
  • Leadpages
  • LearnDash
  • Lightspeed
  • LinkedIn for Business
  • Looker
  • ManyChat
  • Meta for Business
  • Microsoft Outlook
  • Microsoft Power BI
  • Notion
  • OnceHub
  • OnePageCRM
  • PandaDoc
  • Pipedrive
  • Plug&Pay
  • Postmark
  • Practice Better
  • Proposify
  • QuickBooks Online
  • RGE Studio
  • RegFox
  • Salesforce Sales Cloud
  • SamCart
  • Shopify
  • Shopify Plus
  • Slack
  • Solid Commerce
  • Squarespace
  • Stripe
  • Subsplash
  • SurveyMonkey
  • Systeme.io
  • TechnoMile Contracts Suite
  • Thinkific
  • Twilio
  • Typeform
  • VideoAsk
  • WPForms
  • WebinarJam
  • WishList Member
  • Wix
  • Wix Studio
  • WooCommerce
  • WordPress
  • Yext
  • Yotpo
  • Zanda (formerly Power Diary)
  • Zapier
  • Zendesk AI
  • ZeroBounce
  • Zoho CRM
  • Zoom Workplace
  • ablefy
  • Total integrations14
  • 123FormBuilder
  • Acuity Scheduling
  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe Photoshop
  • Agentforce
  • Airtable
  • Amazon EC2
  • Apollo.io
  • Astra Pro
  • BigCommerce
  • Book Like A Boss
  • Booker
  • BookingKoala
  • Braze
  • Buildium
  • CTM
  • Calendly
  • Claspo
  • Claude
  • ClickFunnels
  • ClickUp
  • Cloudbeds
  • Delphi AI
  • Digistore24
  • Divi
  • Elementor
  • Eventbrite
  • Facebook Business Suite
  • Fireflies
  • Fiverr
  • GoDaddy Website Builder
  • Google Ads
  • Google Analytics 360
  • Google Workspace
  • Gravity Forms
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Jotform
  • JustCall
  • Kajabi
  • Kit
  • Klarna
  • Kommo
  • Landingi
  • Leadpages
  • LearnDash
  • Lightspeed
  • LinkedIn for Business
  • Looker
  • ManyChat
  • Meta for Business
  • Microsoft Outlook
  • Microsoft Power BI
  • Notion
  • OnceHub
  • OnePageCRM
  • PandaDoc
  • Pipedrive
  • Plug&Pay
  • Postmark
  • Practice Better
  • Proposify
  • QuickBooks Online
  • RGE Studio
  • RegFox
  • Salesforce Sales Cloud
  • SamCart
  • Shopify
  • Shopify Plus
  • Slack
  • Solid Commerce
  • Squarespace
  • Stripe
  • Subsplash
  • SurveyMonkey
  • Systeme.io
  • TechnoMile Contracts Suite
  • Thinkific
  • Twilio
  • Typeform
  • VideoAsk
  • WPForms
  • WebinarJam
  • WishList Member
  • Wix
  • Wix Studio
  • WooCommerce
  • WordPress
  • Yext
  • Yotpo
  • Zanda (formerly Power Diary)
  • Zapier
  • Zendesk AI
  • ZeroBounce
  • Zoho CRM
  • Zoom Workplace
  • ablefy

Alternatives

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