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Post Planner vs Instagram Comparison (2026)

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Post Planner

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Instagram

Overview

Most marketers struggle to get engagement on social media. Publishing more posts is NOT the solution. You need to publish the RIGHT KIND of posts!

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

7

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.2

192

5

4

3

2

1

121

30

15

5

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

4.7

5.2K

5

4

3

2

1

3.8K

1.1K

187

18

21

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

Pros

“PostPlanner has brought me back from the brink of extinction on posting for our business. ”
JG

Jason G.

Marketing

“I love how it easily lets you plan and add for future posts. ”
JG

Jason G.

Marketing

“In a small nonprofit having PostPlanner is like having another employee!”
AL

Andrew L.

Executive Director

Pros

“Instagram allows a user to be completely free in how they choose to use the app, such as username changes, editing existing posts and reels, and uploading content.”
Verified reviewer profile picture

Maria P.

Accessories Designer

“Features such as Reels, Stories, product tagging, and direct messaging make it easier to reach new customers and build relationships with existing ones.”
Verified reviewer profile picture

Gary A.

FOunder CEO

“I also appreciate recent quality-of-life updates, like being able to reorder photos in a carousel post after it has already been published without losing engagement metrics.”
Verified reviewer profile picture

Ysaura M.

psychologist

Cons

“I don’t use the contents much, so I can't comment on this feature.”
MG

Martie G.

None

“Sometimes I screw up and would like to postpone a post by just a bit.”
NV

Nick V.

CEO

“There does not appear to be a notification of upcoming plan renewal either so this needs to be monitored separately.”
LS

Leora S.

Web Designer

Cons

“Instagram's algorithms can make it hard for followers and users to see conent unless they get post notifications.”
Verified reviewer profile picture

Dana P.

CVOM

“The platform comes with bugs and specially for a business, 1 day of downtime can be devastating, which unfortunately happens.”
PG

Parsa G.

Sr AI Analyst

“Also, the response of the customer support is also inconsistent; sometimes, one might receive a response for their queries later than they thought.”
LV

Luis V.

Account Executive

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features47
  • @mentions
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Blogs
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Content Creation
  • Content Import/Export
  • Content Library
  • Content Management
  • Content Sharing
  • Customer Engagement
  • Customizable Branding
  • Discussions/Forums
  • Document Management
  • Document Storage
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • File Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Keyword Filtering
  • Live Chat
  • Live Streaming
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Media Management
  • Mobile Access
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Photos/Images
  • Post Scheduling
  • Publish Scheduling
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Tagging
  • User Profiles
  • Total features48
  • @mentions
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Blogs
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorization/Grouping
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Content Creation
  • Content Import/Export
  • Content Library
  • Content Management
  • Content Sharing
  • Customer Engagement
  • Customizable Branding
  • Discussions/Forums
  • Document Management
  • Document Storage
  • Drag & Drop
  • Editorial Calendar
  • Email Marketing
  • Engagement Tracking
  • File Management
  • File Sharing
  • Filtering
  • Group Management
  • Image Editing
  • Image Library
  • Keyword Filtering
  • Live Chat
  • Live Streaming
  • Marketing Automation
  • Marketing Calendar
  • Media Library
  • Media Management
  • Mobile Access
  • Moderation
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Personalization
  • Photos/Images
  • Post Scheduling
  • Publish Scheduling
  • Real Time Editing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Tagging
  • User Profiles

Integrations

  • Total integrations5
  • Canva
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Hootsuite
  • Instagram
  • Meta for Business
  • Pinterest
  • TikTok
  • Twitter/X
  • WhatsApp
  • Workplace from Meta
  • Total integrations9
  • Canva
  • Facebook Apps and Tabs
  • Facebook Business Suite
  • Hootsuite
  • Instagram
  • Meta for Business
  • Pinterest
  • TikTok
  • Twitter/X
  • WhatsApp
  • Workplace from Meta