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Instagram vs Snapchat Comparison

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Overview

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment,...

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

0

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

5

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

4.8K

5

4

3

2

1

3.5K

1K

170

16

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

4.6

1K

5

4

3

2

1

674

285

65

7

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Easy integration with other social networks allows for greater reach through sharing. The possibility of interacting with people through stories is amazing and fast.
The statistics are useful for seeing my outreach in the community and I've made connections with people I wouldn't have otherwise met if it weren't for my business, so I am very grateful for that.
Instagram is a great platform to extend your reach, socialize as well as follow others who inspire you. I love that you can post almost anything and there is potential to build a brand for yourself.

Pros

It has helped me to integrate work with fun activities in one space. It has been very helpful and useful for Content Creation.
It is an amazing platform to explore during lockdown. I feel more confortable using snapchat than instagram since I only keep my best friends there.
It’s super easy to quickly catch up with friends through images, which is more lively than texted. The social media is focused on posting images and videos only.

Cons

Mod bot blocks some uploads inappropriately and without an option to dispute. There are a lot of spam accounts that either pretend to be someone or represent a business that they are not.
If the Instagram app has been deleted accidentally from your phone, you may run the risk of losing your account which happened including all photos posted.
Instagram adverts are everywhere and sometimes are annoying. Instagram does not work well with unstable Internet connection.

Cons

Also because of the disappearing feature, I worry that not the greatest people can send insulting messages to children without their being long-lasting proof that could prove their guilt.
I wanted to completely block the Discover section so that nothing showed up on there that could potentially be inappropriate for her.
The promotional filters are the worst. I cannot stand the filters that come with sound.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features41
  • @mentions
  • Activity Dashboard
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Contact Management
  • Content Import/Export
  • Content Library
  • Content Management
  • Content Sharing
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Branding
  • Discussions/Forums
  • Drag & Drop
  • Engagement Tracking
  • File Sharing
  • Group Management
  • Image Editing
  • Image Library
  • Keyword Filtering
  • Live Chat
  • Media Management
  • Mobile Access
  • Multi-Account Management
  • Performance Metrics
  • Photos/Images
  • Post Scheduling
  • Real Time Editing
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Tagging
  • User Profiles
  • Total features18
  • @mentions
  • Activity Dashboard
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Contact Management
  • Content Import/Export
  • Content Library
  • Content Management
  • Content Sharing
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Branding
  • Discussions/Forums
  • Drag & Drop
  • Engagement Tracking
  • File Sharing
  • Group Management
  • Image Editing
  • Image Library
  • Keyword Filtering
  • Live Chat
  • Media Management
  • Mobile Access
  • Multi-Account Management
  • Performance Metrics
  • Photos/Images
  • Post Scheduling
  • Real Time Editing
  • Real-Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Social Advertising
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Tagging
  • User Profiles

Integrations

  • Total integrations630
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Klaviyo
  • Mailchimp
  • Meta for Business
  • PayPal
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • authorize.net
  • Total integrations76
  • AWeber
  • ActiveCampaign
  • Adobe Commerce
  • BigCommerce
  • Google Analytics 360
  • HubSpot CRM
  • Instagram
  • Klaviyo
  • Mailchimp
  • Meta for Business
  • PayPal
  • ShipStation
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • authorize.net

User reviews that mention these apps

MS
AvatarImg

Michelle S.

Retail, 1-10 employees

Used monthly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Instagram logo

Instagram

Easy to use but no different...

Reviewed a year ago
Pros

Most features are similar to other apps like this one.

Cons

Nothing different than Snapchat or other software.

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Jenna P.

Farming, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram logo

Instagram

Useful to promote my business as well as socialize

Reviewed 3 years ago
Pros

I’ve been able to successfully advertise and make sales using Instagram, not to mention scrolling through the feed of pictures.

Cons

The video upload/editing could use more features (think Snapchat)

GM
AvatarImg

Gauthier M.

Education Management, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram

Dangerously addicting

Reviewed 5 years ago
Pros

Very addicting platform, and the advertisements that I have posted were very successful !

Cons

The users are losing a lot of time everyday, and the "Stories" feature was stolen from Snapchat

AK
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Amber K.

Government Administration, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram logo

Instagram

The BEST Photo Social Media Platform

Reviewed 6 years ago
Pros

Instagram is easily the best photo social media platform there is. With the addition of Instagram stories in the past couple of years, it's not only been able to compete wth Facebook, but also with Snapchat. I prefer Instagram stories over Snapchat merely because they are easier to find.

Cons

Filters for Instagram Stories aren't as good as Snapchat's, I don't love that the new algorithm no longer adds photos into your feed by most recent. I wish you could select how you wanted your feed to show.

AR
AvatarImg

Verified reviewer

Computer Software, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram

I use it all the time

Reviewed 6 years ago
Pros

Great app. It's way easier to promote a business on Instagram than with Snapchat thanks to the discover/#hashtags/@mentions features

Cons

Instagram is full of bots such as "Like for Like" or "Follow to follow". They should work on it in order to removed these.

DD
AvatarImg

Danilo D.

Education Management, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram logo

Instagram

Good place to share photos

Reviewed 2 years ago
Pros

Snapchat has amazing features to edit your photos so they look exactly how you want before posting them for others to see.

Cons

Finding other people can be difficult since you need to look up what their Snapchat username is as opposed to their actual name.

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Emileigh M.

Food Production, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram logo

Instagram

Social platform in my eyes

Reviewed 3 years ago

Overall I haven’t had anyone try to steal my account

Pros

Honestly I like seeing what people post through their day. I like seeing how everyone gets together with friends or family.

Cons

Some of the features are not necessary. We don’t need extra filters on different social media. That’s why we have Snapchat

AR
AvatarImg

Verified reviewer

Education Management, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram

Took Over Snapchat

Reviewed 3 years ago
Pros

Instagram definitely killed snapchat with their story features and other filter options. I like that I can see photo updates and not have to read updates.

Cons

Don't like the Facebook algorithm take over with who shows up in your feed. It's not user friendly enough to allow the typical user to reset/fix the settings to their liking.

AR
AvatarImg

Verified reviewer

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram

Best in class social media platform for not just teenagers but for all

Reviewed 2 years ago

I have been using it since 2012 personally as well as for business needs. My experience is super cool with the tool. For me it is better than snapchat which is almost offering the same

Pros

User friendly, high engagement, relevant kpis for optimizing your presence on social media. Easy to use and a good user interface

Cons

Some features of instagram are only introduced to specific markets which seems to be a bad thing from such a good social media platform

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Umair F.

Education Management, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram

Honest Review

Reviewed 3 years ago
Pros

Аmаzing арр! . There аre mаny рrоs: Shаring рhоtоs fаst аnd соnneсting with lоts оf оther users. Here is my аdviсe: 1. Dоn't let yоur kids роst рiсtures оf themselves. 2. Dоn't let yоur kids shаre рersоnаl infоrmаtiоn 3. Tell them tо оnly tаlk tо рeорle yоu knоw оn а regulаr bаsis 4. Hаve fun! I am very happy with Instagram, Just an amazing app.

Cons

The thing which I don't like is about camera or quality of pictures. In my point of view snapchat camera has amazing quality and Instagram needs to improve its camera quality. Thanks!

SD
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Sherae D.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram

The platform you didn’t know you needed

Reviewed 3 years ago

Overall a pretty interesting app. It is very user friendly and offers a wide variety of options to get creative with posts and so on. It is like Facebook and Snapchat in one. Pretty awesome right?

Pros

This app is by far, in my opinion, the best for advertising yourself, your business or anything for that matter. It has the potential to reach a large amount of people and has helped to boost traffic to my YouTube page the most. I love how playful you can get with this app. I’ve been using it for about 7 years and I must say I love how it has developed and gotten better over the years. The fact that I can also have multiple accounts and switch back and forth between them is a plus for me. Also if you happen to have a business account, it literally shows you how many people you are reaching and how you can rch more. Love it

Cons

The only thing I don’t necessarily appreciate with this app is the fact that you cannot physically crop a picture that you got from somewhere else to post on your stories. Other than that I’m cool with it.

AR
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Verified reviewer

Marketing and Advertising, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram logo

Instagram

User-friendly social media app for consumers of all ages

Reviewed 3 years ago

I use Instagram a lot for my client to run advertising campaigns on the platform to meet specific awareness or consideration objectives

Pros

Instagram has a minimal and aesthetic layout and is very user friendly. There are many useful features now such as messaging and shop in addition to just sharing photos and bits of your daily life on stories

Cons

With recent updates, there's too many functionalities that are confusing to use and unnecessary (Reels, Face Filters, etc). Instagram seems to be becoming a platform that encompasses features of other platforms such as Snapchat and TikTok

RP
AvatarImg

Ravyn P.

Apparel & Fashion, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Instagram logo

Instagram

Instagram is king

Reviewed 2 years ago

We have gotten our product out there to more people and different audiences with Instagram. Show what new arrivals we have, tag boutiques that carry our brand and vice versa to help them out. Ig is the best

Pros

Instagram can really help build your business if you use a ton of hashtags start following other brands similar to yours and follow their followers. Everyone uses it so it’s still kind compared to Snapchat etc. it’s easy to use very easy

Cons

Nothing there’s nothing to not like on Instagram. I can’t think of one thing

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Michael M.

Arts and Crafts, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram logo

Instagram

Instagram Rating

Reviewed 4 months ago

It's been my favourite and most effective advertising medium but over the years it's losing identity and trying to be a hybrid of Tik Tok, Snapchat and Twitter. I think Instagram should go back to being the best version of itself.

Pros

It's a very visual and stimulating application that makes it easier to communicate your brand across to customers without boring them with text.

Cons

The home is littered with posts from people you don't follow so it's losing its draw and there's a decrease in confidence that your posts will actually be seen by your followers coz the feed is too cluttered. It's losing what made it great which is the ability to connect a group of like minded people. There's no community feel anymore.

SH
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Shashu H.

Nonprofit Organization Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram

Marketing through a Pic!

Reviewed 5 years ago
Pros

Instagram took "A picture is worth a thousand words" and ran with it! Millions of people flock to view photos from all around the world through this app. It's great for marketing and selling products. It has a great interface, it's responsive, fast, effective, engaging, and fun! Filters are fun, stories are great to look at, you can now even ask questions through IG stories which connect us!

Cons

If you screenshot in DMs now, it tells the user. That's unnecessary because it seems to be trying to be like Snapchat which blurs too many lines. I also don't like the automatic FORCED update of the app.

aa
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anas a.

Information Technology and Services, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram

A comprehensive review of the Instagram application

Reviewed 3 years ago

A great experience, I use Instagram every day Most of my time on my phone is I spend on Instagram This exceeds the 7-hour barrier of daily use I hope that the developers of the Instagram application prefer this way and do not tend to obstruct the design, as happened with Snapchat previously, because I was one of the active users of Snapchat in the past, but with the update in which the design of the application changed significantly, I am no longer the best so I moved to Instagram and it was a great experience to the cheek now with Instagram

Pros

Instagram has many features, so in general it is an integrated application for me. I use it almost the entire time I open my phone But the features I like most of it All my friends and acquaintances use the application, so I can communicate with almost everyone from one platform and this is a very beautiful thing And the advantage of sending a picture that the other party can see only once, and then it cannot open the image, and the most beautiful of this is that if he takes a screenshot of the image, an alert appears to me.

Cons

I think if I had an alert feature added, if someone took a screenshot of the conversation it would be better for my experience What is bad is that users are not allowed to send a video in the chat that lasts more than a minute. If it reaches 3 minutes, this will be better from my point of view.

AR
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Verified reviewer

Leisure, Travel & Tourism, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram

Essential social media platform for a small business

Reviewed 2 years ago

Instagram makes it easy to connect with new customers and visually engage them—if you can stand constant ads, tracking algorithms, and over-the-top features.

Pros

The ability to tell stories through photos and video, unfiltered or filtered, is the best thing about Instagram. Hashtags and tags make it easy to connect with like-minded accounts to grow your audience and influence.

Cons

Over the years, Instagram's features have become too numerous and trendy. Stories, reels, going live, shopping, etc. The platform keeps adding bells and whistles to compete with Snapchat and TikTok and has strayed too far from its core strength of showcasing photography.

MD
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Mike D.

Higher Education, 1,001-5,000 employees

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Instagram

Reductive, Mindless, and Self-Absorbed

Reviewed 6 years ago
Pros

Instagram integrates very cleanly with everything in your life. The "snapchat-esque" features have been built out and are almost superior to Snapchat's at this point. You can filter photos simply and cleanly with Instagram, and the community is growing every single day. There are "niche" communities out there that I'm sure are swell.

Cons

You know how people say a picture is worth a thousand words? Well, Instagram is trying it's best to reduce those thousand words to "#DRINKBUDLIGHT" and "#FITFAM". The platform is a time stinks, with little redeeming value. I can't remember a post immediately after I swipe by it. It is a window into what having severe ADHD must be like. Personally, I think the marketing potential of this program is vastly overrated. I find pretty much everything about Instagram to be mindless, toxic, and reductive. It's caused a lot of damage to my students' social lives and self-esteem, and made more than one of my friends insufferable. I hope it goes the way of the dinosaurs.

KW
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Kevin W.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram

Use Instagram Don't Let Instagram Use You

Reviewed 5 years ago
Pros

Since Ive used Ig for marketing and for personal use I have different experiences. Its easier than ever to post pictures directly from the IG app add your captions and begin receiving likes and views. The seem to be adding more "Snapchat like" caption options every month that allow you to have more customizable images.

Cons

Using it for marketing it would be great if I didnt have to integrate it with FB it works out but I personally just like to keep platforms separate

MJ
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Maya Jade H.

Public Policy, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram

Instagram is hot, but needs a little bit of work

Reviewed 6 years ago
Pros

Love that it's easy to scroll through image feeds, like/comment on others' posts. It's definitely addictive, so I try to limit my use where I can.

Cons

I don't like how Facebook uses this application to force people to sign up for a Facebook account for business accounts (in order to track analytics and promote). I also think using "stories" is not as user friendly as it could be, and is a little bit too much like Snapchat.

JV
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Joel V.

Retail, 201-500 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Instagram

Review of Instagram

Reviewed 3 years ago

My overall experience with Instagram is satisfactory. Ultimately, I use this as a way to communicate with my family that do not live near me, but there are other apps out there that I would rather use than Instagram. I prefer Snapchat. I go to Instagram only when my son, who is in the army, sends me stuff.

Pros

I like that I can communicate and share images with my son who is away in the Army. By using Instagram we can send each other pictures of our everyday lives and the occasional meme. There have been many times that my son brightens my day with the content that he sends me.

Cons

I don't like that when I'm typing something in Instagram I cannot hit the enter button to make a new paragraph. When I do this, it posts my content before I am finished with it. It gets really frustrating at times. I have to be very careful and watch what I'm doing before posting. That's the only issue I have with Instagram.

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Sana R.

Alternative Medicine, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

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Instagram

Instagram

Reviewed 2 years ago

Previous month, I had to faced may difficulties while scrolling but now it has been resolved a little bit but still it stops and shows plus sign to click or have further scrolling option which could be a bit irritating. But still I love to use this app more than other social media platforms like facebook and snapchat.

Pros

I love to use instagram daily for leisure, fashion or for creativity ideas. I always learn through it's videos, pictures and communicate with people all across the world.

Cons

Instagram is easy to use but sometimes its been annoying like, if someone text me I'll receive notification after 1 or 2 minutes. sometime after replying, I receive notification and sometimes it shows that text has received; but when I use to check, there is nothing any text. Another thing that should be added according to me is downloading option, as I use to save any post that can be access only while online and I have to go on save option that has a long process and if I go previous option it goes back directly to home page, which is very annoying for me specially when I have to try any creativity idea through this. And posting picture has also limited angle which should be fixed too.

AR
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Verified reviewer

Consumer Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram

Good for photos, basic social media.

Reviewed 2 years ago
Pros

I like that Instagram allows you to connect with people all over the world. While owned by facebook, it has it's similarities and differences. Instagram allows you to post pictures, videos, a "Story" similar to snapchat, and even private chat with friends around the world. I like that Instagram allows you to set your profile to private if you don't want just anyone to view your posts.

Cons

It feels like it's becoming more and more like facebook in that it has the same story features, the same private chat/video chat features, etc.

CM
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Curry M.

Higher Education, 501-1,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Instagram

A once refreshing and promising app that has devolved into toxicity and ads

Reviewed 3 years ago

The newest algorithms only let you see the more popular posts, lots of young people tend to post more risqué content on this platform, and it effectively killed Snapchat with its stories implementation. It's just not what it was originally intended as. Feels like they both expanded the reach but shot their mission in the foot when they were bought by Facebook.

Pros

When Instagram came around, it was refreshing since it was nearly algorithm free, and just photos of everyone's live. Now that has changed, but it is an invaluable marketing tool. IGTV alone is worth thousands in marketing, if not more, along with ads being wildly successful due to the amount of millennials flocking to Instagram.

Cons

Unfortunately, it has been bogged down by marketers worldwide, to the point where it's filled with ads and promotions non-stop. There is a severe lack of NSFW and mature content blocking that needs to be fixed as well.

JM
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Jared M.

Education Management, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

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Instagram

Instagram User Review

Reviewed 3 years ago

I am on instagram every day as I can choose my content and get inspiration and ideas to use in my daily life. I also get my news from instagram as I can follow accounts that will keep me in the loop on my interests. Finally instagram is a great way to stay in contact with friends and is the market leader in this respect.

Pros

My favorite part about instagram is the stories feature. I am able to keep up with my favorite musical artists and celebrities by viewing their stories daily. The large number of content creators leaves no shortage of entertainment and the explore page allows you to find new accounts that fit your interests.

Cons

My least favorite thing about the app is the inconvenience of sending pictures directly to a friend. The app's newest update makes it more of a process to get to the camera and send a quick photo to a friend. Many of my peers use snapchat for this function, but I would like to limit myself to using one app for this purpose.

JH
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Jen H.

Design, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Snapchat

Good for sending random pics to friends

Reviewed 3 years ago
Pros

I like that you don't have to think too hard about things you want to send to people because they disappear.

Cons

I prefer using Instagram, but use Snapchat because some friends don't have Instagram.

AC
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Ann Caroline D.

Real Estate, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Snapchat

Snappy

Reviewed 2 years ago
Pros

I like that audience can interact with a post.

Cons

It is not as engaging as Tiktok or Instagram.

EM
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Erika M.

Arts and Crafts, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

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Snapchat

Me gusta

Reviewed a year ago

Bien

Pros

La facilidad de uso, compartir contenido fotos.

Cons

Ya se ha vuelto obsoleto me gusta más instagram

Showing original review in Spanish. See translation

VC
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Veronica C.

Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat

Great social media

Reviewed 3 years ago
Pros

It is perfect to create different content than usual.

Cons

It is not as effective as instagram or facebook.

CD
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Chandan D.

Human Resources, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat

Snapchat

Reviewed a year ago

overall experience is good with Snapchat

Pros

Best review for the snapchat is there social life and camera they are easy to use and very interesting filter are also have

Cons

i would mostly use Instagram but sometime i use snapchat

MG
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Michael G.

Financial Services, 10,001+ employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Snapchat

Good but out of fashion

Reviewed 4 years ago

Was good but it seems to have lost popularity to apps like Instagram.

Pros

This is great to give people a sneak peak of your life through sharing small snaps that are available for a limited time only.

Cons

You can share stories on other apps that fulfils the main feature of SnapChat and therefore much less people seem to use it now.

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Kelsie D.

Retail, 5,001-10,000 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Snapchat

A good add to any social campaign

Reviewed 2 years ago

It's a fun way to spread the word about something and connect with an audience, but not the be-all end-all when it comes to social media marketing.

Pros

Snapchat stories makes promotion fairly easy. There are fun filters, it's easy to add text to images, and you can even directly send people "snaps" if you want to market in a way that's more direct than stories.

Cons

With the development of Instagram stories, Snapchat's popularity has really taken a down-turn. I still think it's worth having, but it really doesn't offer anything more than Instagram, which has more users.

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Francisco R.

Health, Wellness and Fitness, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Snapchat

Nice but not so popular

Reviewed 2 years ago
Pros

Snapchat has too many features so you can always create media content for businesses and reach youth generations, however, although it is easy to use you need to have some expertise in order to design good posts

Cons

Not so popular as of right now since Instagram overtook social media popularity

AM
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Ahmed M.

Consumer Services, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Snapchat

Snapshat experience

Reviewed a year ago
Pros

Editing my photos easily more apps editor

Cons

Un development in this app like more apps facebook,Instagram,what's app and tiktok

AR
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Verified reviewer

Consumer Services, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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Snapchat

Like a porn dating service

Reviewed 2 years ago

Uncannily extremely LAGGY

Pros

It's boring. Features are dull and it lags and super slow

Cons

Honestly, I don't care for Instagram either but compared to snapchat, it's WAY easier

AR
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Verified reviewer

Music, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Snapchat

Snapchat

Reviewed 5 months ago

I haven’t had a negative experience with Snapchat or Snapchat business yet. You can run campaigns easily, you can engage your audience in a different way than you could on other social media platforms.

Pros

I like the functionality and ease of use. The campaign ads are not expensive and it’s very easy tracking engagement and audience. I like how you can automate posts or post on your own time. It’s fast and easy designing a campaign and the money invested is worth it. I noticed a difference when I started using Snapchat as a business.

Cons

It’s not a big platform like TikTok or Instagram, but still has some traction.

NB
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Nichole B.

Recreational Facilities and Services, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Snapchat

Snapchat

Reviewed 2 years ago

It's a great app for personal and business uses. Not so great on the business side if products/videos/snaps can only be viewed once and that is it, but simpler to use than instagram.

Pros

In comparison to Instagram, Snapchat is more easy to use for personal use or for business.

Cons

The ability see a snapchat in mere seconds or length of the video or snapped photo, isn't enough to have fully gained the understanding of the snap or video. To allow 3x chances to re-see the snap/video would be ideal.

RI
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Ricardo I.

Broadcast Media, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Snapchat

NICE APP BUT LONG FORGOTTEN

Reviewed 4 months ago
Pros

I used to use snapchat a lot but it just didn't catch up with the times and got eaten by Instagram. Would e nice to have a revamped one.

Cons

Used to like it a lot, nut as said it got eaten alive by Instagram

AR
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Verified reviewer

Internet, 10,001+ employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Snapchat

Modern Marketing Tool