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ReferralCandy vs Cello Comparison (2026)

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Good recommendations?

ReferralCandy

Cello

Overview

Customer referrals are the key to viral marketing and a thriving business. ReferralCandy automatically tracks referrals and notifies your customers when they become eligible for their referral reward. Friends who have made a purchase become new customers, and the referral cycle starts over again!

Cello is a user-led growth platform that facilitates word-of-mouth growth at scale for businesses. The platform enables effortless sharing and discovery of SaaS products with just a few clicks, inspiring and rewarding users and affiliates to share their favorite products and become brand advocates.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No screenshots yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

200

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

387

251

102

Value for money

Ease of use

Features

Customer support

75%

would recommend this app

4.9

Value for money

Ease of use

Features

Customer support

100%

would recommend this app

Pros

“The referral workflows are fully automated and beautifully designed, which helps create a seamless experience for customers.”

Lingwei H.

Operations Specialist

“We had to get on a quick video chat, but were able to get things all worked out.”

Jen T.

President

“Everything is pretty obvious and simple enough layout to accomplish most anything.”

Jen T.

President

Pros

“At last, a tool provider that successfully addresses all the challenges associated with integrating a referral program in B2B. They offer easy integration, a great user experience, effortless payouts, and handle all necessary KYC requirements.”

Marek D.

Founder

“The seamless referral widget integration facilitates easy sharing via mobile or social media, while its recurring reward system effectively promotes user engagement and growth.”

David M.

General Partner

“The platform is incredibly user-friendly and intuitive, allowing our users to effortlessly navigate, refer others, keep track of their activities, and efficiently receive their rewards.”

Raphael A.

CEO

Cons

“It is very difficult on our end to figure out what the issue is.”

Jen T.

President

“Can be hard to follow the referrals report, as some might missed (vs Shopify)”