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Salesforce Marketing Cloud vs Constant Contact Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(532)5
234
4
210
3
65
2
11
1
12
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Constant Contact
4.3
(2.9K)5
1.5K
4
998
3
318
2
44
1
40
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
Cloud-based digital marketing platform for small businesses and nonprofits, covering email, SMS, social media, and event management.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
532
5
4
3
2
1
234
210
65
11
12
- Value for money
- Ease of use
- Features
- Customer support
63%
would recommend this app4.3
2.9K
5
4
3
2
1
1.5K
998
318
44
40
- Value for money
- Ease of use
- Features
- Customer support
68%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“We schedule and automate communications, deriving the audience from live Salesforce data.”
JC
Jeffrey C.
Enrollment Systems Administrator
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“Constant Contact helped simplify email marketing and communication with customers by centralizing contact lists, campaign creation, scheduling, and reporting into one platform.”
BR
Bradley R.
IT Director
“It provides an intuitive platform for creating professional email campaigns, managing contact lists, and tracking campaign performance without a steep learning curve.”
SS
Stacy S.
Sales Marketing Coordinator
“It handles the practical machinery of email marketing: contact storage, list management, templates, campaign creation, sending, and basic reporting, without turning every campaign into an engineering project.”
James G.
Senior Manager, Infrastructure Engineering
Cons
“It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality.”
Taylor O.
Digital Marketing Manager
“The syncing with Salesforce Sales Cloud also leaves a lot to be desired.”
Taylor O.
Digital Marketing Manager
“This makes it hard to learn and greatly hampers ease of use for non-technical employees.”
Taylor O.
Digital Marketing Manager
Cons
“You can't resize images within blocks, for example, and when you create a new block yourself, you can't copy and paste them into a new template or save them as a content block for reuse.”
Jill R.
Founder, Owner
“Some of the automation and advanced segmentation features are not as deep as some higher-end marketing platforms.”
BR
Bradley R.
IT Director
“The layout editor is pretty inflexible, or at least not a "friendly" user experience. While they have a lot of templates, there are definitely limitations on the creativity end.”
Jill R.
Founder, Owner
- Vendor responds to reviews
- Last review19 days ago
- Vendor responds to reviews
- Last review25 days ago
Key features
- Total features178
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Attendance Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Design Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Reminders
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Marketing
- Event Scheduling
- Event Ticketing
- Event Triggered Actions
- Feedback Management
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Loyalty Program
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Media Library
- Meeting Management
- Message Personalization
- Metadata Management
- Mobile Access
- Mobile Optimization
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Promotions Management
- Prospecting Tools
- Publish Scheduling
- Question Branching
- Queue Management
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Scheduled Messaging
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Single Page View
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Team Management
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Transaction History
- URL Customization
- Unsubscribe Database
- User Management
- Version Control
- Video Support
- Visitor Registration
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
- Total features149
- @mentions
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Attendance Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Design Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Reminders
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Event Calendar
- Event Management
- Event Marketing
- Event Scheduling
- Event Ticketing
- Event Triggered Actions
- Feedback Management
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Form Builder
- Forms Management
- Full Text Search
- Generative AI
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Loyalty Program
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Media Library
- Meeting Management
- Message Personalization
- Metadata Management
- Mobile Access
- Mobile Optimization
- Mobile Survey
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Preview Functionality
- Prioritization
- Promotions Management
- Prospecting Tools
- Publish Scheduling
- Question Branching
- Queue Management
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Validation
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Scheduled Messaging
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Signature Management
- Simple Mail Transfer Protocol (SMTP)
- Single Page View
- Site Intercept Survey
- Skip Logic
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Subscriber Management
- Subscription Management
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Team Management
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Transaction History
- URL Customization
- Unsubscribe Database
- User Management
- Version Control
- Video Support
- Visitor Registration
- Visual Analytics
- WYSIWYG Editor
- Website Analytics
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- Adobe InDesign
- Adobe Workfront
- Blackbaud eTapestry
- Bluehost
- BoldTrail
- Boomerang for Gmail
- CiviCRM
- DonorPerfect
- Eventbrite
- Firespring
- Google Workspace
- GrowthZone
- Jotform
- LinkedIn for Business
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Novi AMS
- Salesforce Sales Cloud
- Shopify
- SlickText
- SurveyMonkey
- Twitter/X
- Typeform
- Umbraco CMS
- Vidyard
- Wix
- WooCommerce
- Xero
- Yahoo Mail
- Zapier
- monday CRM
- Total integrations26
- Adobe InDesign
- Adobe Workfront
- Blackbaud eTapestry
- Bluehost
- BoldTrail
- Boomerang for Gmail
- CiviCRM
- DonorPerfect
- Eventbrite
- Firespring
- Google Workspace
- GrowthZone
- Jotform
- LinkedIn for Business
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Novi AMS
- Salesforce Sales Cloud
- Shopify
- SlickText
- SurveyMonkey
- Twitter/X
- Typeform
- Umbraco CMS
- Vidyard
- Wix
- WooCommerce
- Xero
- Yahoo Mail
- Zapier
- monday CRM
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