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Salesforce Marketing Cloud vs Dynamics 365 Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(1.1K)5
497
4
437
3
162
2
36
1
19
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Dynamics 365
4.4
(5.8K)5
3K
4
2.1K
3
562
2
95
1
33
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
1.1K
5
4
3
2
1
497
437
162
36
19
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.4
5.8K
5
4
3
2
1
3K
2.1K
562
95
33
- Value for money
- Ease of use
- Features
- Customer support
68%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“The main modules we've been using such as Email Studio, Journey Builder with Automation Studio, Contact Builder, and Web Studio enable us to manage data, design campaigns, and automate customer journeys at scale.”
SM
Simon M.
CRM Specialist
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“The platform offers powerful sales management and invoicing capabilities, along with strong integration with the Microsoft ecosystem, which helps streamline workflows and improve productivity. Despite its broad functionality, the interface is well organized, and once users become familiar with it, everyday tasks are straightforward to perform.”
Andrea L.
Innovation Manager
“You can watch a lead convert in Sales, see the inventory instantly allocate in Supply Chain, and track the automated invoice hit Finance, all happening in lockstep, perfectly clean. When it works, the sheer operational efficiency is beautiful.”
Christopher V.
Human Relations
“The platform is reliable, highly customizable, and integrates seamlessly with other Microsoft products, allowing us to streamline workflows and reduce manual work. While it requires some time to learn and configure, the investment is worthwhile given the breadth of functionality it offers.”
Andrea L.
Innovation Manager
Cons
“We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow.”
CC
Clara C.
Marketing Operations Manager
“Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years.”
SF
Sarah F.
Marketing Technologist
“However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience.”
CC
Clara C.
Marketing Operations Manager
Cons
“The other problem is that settings live in several places: inside the app itself, in the Dynamics admin center, and in the Power Platform admin center.”
Denis M.
AI Automation Specialist
“It does not have any visual cues options so it can make it easy for some errors to occur in billing and other transactions. If you don’t need that then go for it.”
Breanna G.
Onboarding Coordinator
“The learning curve is steep. If your people find the platform frustrating or overly click-heavy, they will resist using it. And a CRM or ERP is only as valuable as the data your people actually put into it. If adoption plummets, your investment is dead in the water.”
Christopher V.
Human Relations
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review8 days ago
Key features
- Total features178
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounts Payable
- Accounts Receivable
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Bank Reconciliation
- Behavior Tracking
- Behavioral Analytics
- Billing & Invoicing
- Brand Management
- Brand Tracking
- Budgeting/Forecasting
- Business Intelligence
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Cash Management
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consolidation/Roll-Up
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Recovery
- Data Security
- Data Visualization
- Dispatch Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- EDI
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Employee Management
- Employee Scheduling
- Engagement Tracking
- Event Triggered Actions
- Expense Tracking
- File Management
- Filtering
- Financial Analysis
- Financial Management
- Financial Reporting
- Fixed Asset Management
- For Call Centers
- For Insurance Industry
- For Marketing and Advertising
- For Medical Purposes
- For Real Estate
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Fund Management
- General Ledger
- Generative AI
- HR Management
- Image Editing
- Image Library
- Inbox Management
- Income & Balance Sheet
- Integrated Business Operations
- Interaction Tracking
- Internal Chat Integration
- Inventory Management
- Invoice Creation
- Invoice Management
- Invoice Processing
- KPI Monitoring
- Keyword Filtering
- Knowledge Base Management
- Knowledge Management
- Labor Forecasting
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Loyalty Program
- Maintenance Scheduling
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Online Invoicing
- Opportunity Management
- Payroll Management
- Performance Metrics
- Personalization
- Pipeline Management
- Point of Sale (POS)
- Post Scheduling
- Predictive Analytics
- Prioritization
- Profit/Loss Statement
- Project Management
- Prospecting Tools
- Publish Scheduling
- Purchase Order Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Receiving
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Requisition Management
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Search
- Search Marketing
- Search/Filter
- Segmentation
- Self Service Portal
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Spend Management
- Status Tracking
- Subscriber Management
- Supplier Management
- Supply Chain Management
- Support Ticket Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Time & Expense Tracking
- Training Management
- Transaction History
- Transaction Management
- Trend Analysis
- User Management
- Vendor Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Warehouse Management
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Work Order Management
- Workflow Management
- eCommerce Management
- Total features134
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounts Payable
- Accounts Receivable
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Autoresponders
- Bank Reconciliation
- Behavior Tracking
- Behavioral Analytics
- Billing & Invoicing
- Brand Management
- Brand Tracking
- Budgeting/Forecasting
- Business Intelligence
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Cash Management
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consolidation/Roll-Up
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Recovery
- Data Security
- Data Visualization
- Dispatch Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- EDI
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- Employee Management
- Employee Scheduling
- Engagement Tracking
- Event Triggered Actions
- Expense Tracking
- File Management
- Filtering
- Financial Analysis
- Financial Management
- Financial Reporting
- Fixed Asset Management
- For Call Centers
- For Insurance Industry
- For Marketing and Advertising
- For Medical Purposes
- For Real Estate
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Full Text Search
- Fund Management
- General Ledger
- Generative AI
- HR Management
- Image Editing
- Image Library
- Inbox Management
- Income & Balance Sheet
- Integrated Business Operations
- Interaction Tracking
- Internal Chat Integration
- Inventory Management
- Invoice Creation
- Invoice Management
- Invoice Processing
- KPI Monitoring
- Keyword Filtering
- Knowledge Base Management
- Knowledge Management
- Labor Forecasting
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Loyalty Program
- Maintenance Scheduling
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Metadata Management
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multiple User Accounts
- Multivariate Testing
- Omnichannel Outreach
- Online Invoicing
- Opportunity Management
- Payroll Management
- Performance Metrics
- Personalization
- Pipeline Management
- Point of Sale (POS)
- Post Scheduling
- Predictive Analytics
- Prioritization
- Profit/Loss Statement
- Project Management
- Prospecting Tools
- Publish Scheduling
- Purchase Order Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Receiving
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Requisition Management
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Search
- Search Marketing
- Search/Filter
- Segmentation
- Self Service Portal
- Shared Inboxes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Spend Management
- Status Tracking
- Subscriber Management
- Supplier Management
- Supply Chain Management
- Support Ticket Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Text Editing
- Third-Party Integrations
- Time & Expense Tracking
- Training Management
- Transaction History
- Transaction Management
- Trend Analysis
- User Management
- Vendor Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Warehouse Management
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Work Order Management
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- ADP Workforce Now
- Adobe Workfront
- Ameyo
- AskNicely
- Campaign Monitor by Marigold
- Docusign
- Five9
- Gainsight CS
- InsideView
- Lattice Engines
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Azure
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SharePoint
- Microsoft Teams
- PROS Smart CPQ
- PandaDoc
- SOFT4Spaces
- Salesforce Sales Cloud
- Sana Commerce
- Shopify
- Tacton CPQ
- Twitter/X
- Vidyard
- airSlate SignNow
- Total integrations24
- ADP Workforce Now
- Adobe Workfront
- Ameyo
- AskNicely
- Campaign Monitor by Marigold
- Docusign
- Five9
- Gainsight CS
- InsideView
- Lattice Engines
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Azure
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft SharePoint
- Microsoft Teams
- PROS Smart CPQ
- PandaDoc
- SOFT4Spaces
- Salesforce Sales Cloud
- Sana Commerce
- Shopify
- Tacton CPQ
- Twitter/X
- Vidyard
- airSlate SignNow
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