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Salesforce Marketing Cloud vs Klaviyo Comparison (2026)
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Good recommendations?
Salesforce Marketing Cloud
4.2
(532)5
234
4
210
3
65
2
11
1
12
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Klaviyo
4.6
(539)5
383
4
128
3
21
2
1
1
6
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
532
5
4
3
2
1
234
210
65
11
12
- Value for money
- Ease of use
- Features
- Customer support
63%
would recommend this app4.6
539
5
4
3
2
1
383
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads.”
CK
Christina K.
Manager
“We schedule and automate communications, deriving the audience from live Salesforce data.”
JC
Jeffrey C.
Enrollment Systems Administrator
“Salesforce Marketing Cloud invites users to share their positive experiences, focusing on its features and benefits in managing marketing efforts, such as email campaigns and customer data analysis.”
SD
Sumit D.
Digital Marketing Manager
Pros
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”
PG
Patricia G.
Customer Service Lead
Cons
“It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality.”
Taylor O.
Digital Marketing Manager
“The syncing with Salesforce Sales Cloud also leaves a lot to be desired.”
Taylor O.
Digital Marketing Manager
“This makes it hard to learn and greatly hampers ease of use for non-technical employees.”
Taylor O.
Digital Marketing Manager
Cons
“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”
RO
Ricki O.
Owner
“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”
SO
Shane O.
Operations
“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”
KK
Kevin K.
Marketing Manager
- Vendor responds to reviews
- Last review16 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features178
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Artwork Management
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Recovery
- Data Security
- Data Visualization
- Digital Asset Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Full Text Search
- GDPR Compliance
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Message Personalization
- Metadata Management
- Mobile Access
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Open Rate Tracking
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Editing
- Text-to-Win
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features149
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad Network Integration
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Artwork Management
- Asset Lifecycle Management
- Audience Targeting
- Audio File Management
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brand Guidelines
- Brand Management
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Categorization/Grouping
- Channel Management
- Chat/Messaging
- Click Tracking
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Compliance Management
- Configurable Workflow
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Publishing Options
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Recovery
- Data Security
- Data Visualization
- Digital Asset Management
- Document Classification
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Forms
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- Filtering
- For Marketing and Advertising
- For Small Businesses
- For Startups
- For iPad Devices
- Forms Management
- Full Text Search
- GDPR Compliance
- Generative AI
- HTML Editor
- Image Editing
- Image Library
- Inbox Management
- Interaction Tracking
- KPI Monitoring
- Keyword Filtering
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Marketing Management
- Mass Texting
- Message Personalization
- Metadata Management
- Mobile Access
- Mobile Coupons
- Mobile Optimization
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Omnichannel Outreach
- Open Rate Tracking
- Performance Metrics
- Personalization
- Post Scheduling
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- Publish Scheduling
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Rewards Management
- Role-Based Permissions
- Routing
- SEO Management
- SMS Marketing
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Pipeline Management
- Sales Reports
- Scheduled Messaging
- Search Marketing
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Signature Management
- Single Page View
- Social Advertising
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Storytelling
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Editing
- Text-to-Win
- Third-Party Integrations
- Transaction History
- User Management
- Version Control
- Video Support
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Management
- Website Visitor Tracking
- Whitelisting/Blacklisting
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations7
- Adobe Commerce
- Adobe Workfront
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Boulevard
- Canva
- Chargebee
- Criteo
- DonorPerfect
- Eventbrite
- Fivetran
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Gorgias
- Help Scout
- Judge.me
- Justuno
- KickoffLabs
- Lightspeed Retail
- LinkedIn for Business
- Loop
- Loox
- LoyaltyLion
- Malomo
- Meta for Business
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- Postscript
- PrestaShop
- Privy
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Sumo
- TikTok
- Toast POS
- Triple Whale
- Tripleseat
- Trustpilot
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- Vidyard
- Volusion
- Wisepops
- Wix
- Wix POS
- WooCommerce
- Wufoo
- Yotpo
- ZENOTI
- Zendesk Suite
- Zoho CRM
- commercetools
- Total integrations87
- Adobe Commerce
- Adobe Workfront
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Boulevard
- Canva
- Chargebee
- Criteo
- DonorPerfect
- Eventbrite
- Fivetran
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Gorgias
- Help Scout
- Judge.me
- Justuno
- KickoffLabs
- Lightspeed Retail
- LinkedIn for Business
- Loop
- Loox
- LoyaltyLion
- Malomo
- Meta for Business
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- OptiMonk
- OptinMonster
- OrderGroove
- PAR Punchh
- Postscript
- PrestaShop
- Privy
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Sumo
- TikTok
- Toast POS
- Triple Whale
- Tripleseat
- Trustpilot
- Twitter/X
- Typeform
- Unbounce
- UserVoice
- Vidyard
- Volusion
- Wisepops
- Wix
- Wix POS
- WooCommerce
- Wufoo
- Yotpo
- ZENOTI
- Zendesk Suite
- Zoho CRM
- commercetools
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