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SEO PowerSuite vs SpyFu Comparison

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Overview

Category Leaders

SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists...

Category Leaders

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

299

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

39

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.0

103

5

4

3

2

1

48

33

5

5

12

  • Value for money
  • Ease of use
  • Features
  • Customer support
79%
would recommend this app

4.5

133

5

4

3

2

1

72

50

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

SEO PowerSuite has been amazing for me. Great features, huge amount of data and a nice U.I. SEO PowerSuite has helped me increase my rankings.
Good fast software that is useful​ for viewing stats and data, and is much more affordable compared to its competitors.
The tools are great - but there's no doubt that their blogs are wonderful.

Pros

It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.
It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.
I'm in the digital marketing space and knowing what competitors are doing in the digital space definitely helps. SpyFu is great in providing competitive insights in certain areas.

Cons

Also, customer support is worst and they don't consider your feedback and I am so confused how others can work on the tool which sends emails in an uncacceptable format.
Now they have openly charged my card, ignoring my initial request, and refusing to give my money back. I received no warning email ahead of this except for an email that they charged my card.
This is a serious criminal issue that needs to be dealt with.

Cons

I have had a negative experience and will not be using SpyFu in the future.
There are some websites which are missing in their database so I can't get any info on their campaigns.
Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.
  • Vendor responds to reviews
  • Last review16 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features44
  • API
  • Alerts/Notifications
  • Audit Management
  • Backlink Management
  • Backlink Monitoring
  • Broken Link Discovery
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Templates
  • For PPC Campaigns
  • For Small Businesses
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Partner Management
  • Performance Metrics
  • ROI Tracking
  • Rank Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Search/Filter
  • Site Search Tracking
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visualization
  • Website Analytics
  • Widgets
  • Total features13
  • API
  • Alerts/Notifications
  • Audit Management
  • Backlink Management
  • Backlink Monitoring
  • Broken Link Discovery
  • Campaign Management
  • Competitive Analysis
  • Content Management
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Email Templates
  • For PPC Campaigns
  • For Small Businesses
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Partner Management
  • Performance Metrics
  • ROI Tracking
  • Rank Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Search/Filter
  • Site Search Tracking
  • Tagging
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations3
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrationsN/A
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

AC
AvatarImg

Anil C.

Marketing and Advertising, 5,001-10,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Competitor Analysis with SpyFu

Reviewed 6 months ago

I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

Pros

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

Cons

SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.

Vendor response

Thank you for your review, Anil. We are happy to be a part of your keyword research.

EH
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Ethan H.

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SpyFu logo

SpyFu

Amazing for finding competition

Reviewed 5 years ago

Content generation and SEO boosts.

Pros

I found it perfect for finding keywords my competition was working with. The Kombat function is my favorite feature and also makes it so easy to get content ideas.

Cons

The interface is a bit confusing. It's mostly that there's way too many things going on at once and doesn't surface some of its most important features.

MD
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Mert D.

Marketing and Advertising, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Backling Monitoring & SEO Management with SpyFu

Reviewed 4 months ago

I used SpyFu over 5 months to understand my website analytics and SEO management. SpyFu is helpful tool for understanding your SEO strategy and competitors one.

Pros

SpyFu is important tool for understanding SEO management and marketing strategy. It is easy to implement the tool for 3rd party integration and you can use it for keyword research.

Cons

SpyFu is helpful tool but it is important to have fresh data for SEO tools, SpyFu has it but they should develop it more.

Vendor response

Thank you for your review, Mert! We're happy to hear how you've used it to boost your SEO and for keyword research.

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Subash B.

Verified reviewer

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

Must Use Tool for SEO & PPC

Reviewed 5 years ago

Must Use Tool for PPC & SEO work

Pros

SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

Cons

The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.

AR
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Anonymous Reviewer

Verified reviewer

Furniture, 51-200 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Good reference for beginner to intermediate users - just take with a grain of salt

Reviewed 4 years ago

Monitoring competitor SEO and PPC spend and keywords

Pros

It's easy to start getting a high level overview of what competitors and other websites are doing from and SEO and PPC perspective. Detailed, longer reports can be obtained with the paid versions. It can help springboard ideas and monitor keyword opportunities.

Cons

The big but here is accuracy: I know what my company spends and the numbers are always quite off. SpyFu doesn't factor in everything, and even what's there are estimated spend levels and not actual amounts taken from their AdWords accounts, so you have to play a little loose with the information presented to you. As long as you use it to ballpark things and not to fine tune/optimize your accounts, you should be ok.

DR
AvatarImg

Danielle R.

Apparel & Fashion, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

Hack AdWords with this Software

Reviewed 3 years ago

SpyFu saves us so much time on SEO and research work...

Pros

Honestly, I love SpyFu. They are so good at what they provide, which is a search and analysis of competitor's keywords and adwords/SEO patterns. I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

Cons

It's a little expensive for small, small companies.

Vendor response

Thank you for the kind words, Danielle! We love to hear that you're keeping up with the big guys so well. Keep at 'em!

AR
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Anonymous Reviewer

Verified reviewer

Gambling & Casinos, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Analyse the competition

Reviewed 4 years ago

I think SpyFu should be an essential part of your standard SEO Tool Set

Pros

I can easily gauge what my competitors are focusing on in terms of Keywords for their website, but also at the same time finding new ideas and potential niche's for your site. I am also a fan of the custom branding reports which allow you to offer SEO Rerporting as part of your service.

Cons

At times I found the UI to be a little bit overwhelming, due to the large number of information that is displayed to the end user.

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Dustin B.

Verified reviewer

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Getting our James Bond on...you know...if James was a SEO.

Reviewed 4 years ago

Able to spy on the progress and strategy of our competitor's SEO and PPC.

Pros

It helps us track, measure, and analyze not only ours (and our clients') SEO and PPC keywords, but also their competitors. Very useful.

Cons

It can get a bit pricy, especially if you don't need to use it for a while or don't have a bunch of new projects.

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Aditya Prakhar S.

Information Technology and Services, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Smooth SEO tool

Reviewed 4 years ago

Best service with immediate response

Pros

Very Smooth tool for SEO optimization and can be used for SEM also

Cons

Best in call tool for Paid and organic traffic with no flaws

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Jake N.

Verified reviewer

Online Media, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SpyFu logo

SpyFu

The Best SEO Spy Tool Available

Reviewed 4 years ago

SpyFu is an excellent SEO tool that should definitely be added to your existing kit of software.

Pros

SpyFu enables keyword research and planning by essentially spying on your competitors. The entire process with SpyFu is painless and simple considering a perfectly fluid website and user experience. We particularly benefit from the PPC/CPC metrics that help us target particular keywords in paid search. Site monitoring is a top feature of SpyFu, as well. Essentially, you can log in and see what your biggest competitors are doing on a daily basis. It's incredible and it helps narrow the gap.

Cons

I find the data to be unreliable at times. It wasn't necessarily a bad thing, considering that it *seems* accurate for the most part. But it is an estimation service. Some of the metrics can also be a little confusing, but with practice it becomes a better experience.

AR
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Anonymous Reviewer

Verified reviewer

Computer Software, 1,001-5,000 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Good insights,

Reviewed 2 years ago

Overall - it does what we need it to do when it comes to our SEO optimization efforts.

Pros

Great tool to use for keyword research, providing overall reporting and how to optimize once you get those insights.

Cons

This tool is great for our digital marketing focuses such as keywords but does require other software or analysis such as ad words keyword planner, moz local, etc. to get the full picture. There have been reports of how accurate the data is as well.

Vendor response

Thank you for sharing a review of SpyFu. We're always happy to hear from people who find great optimization opportunities with our tool.

KB
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Kevin B.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

Love them (only using free version)

Reviewed 2 years ago

It helps me analyze our own site's SEO and PPC as well as our competitors super easily!

Pros

I don't use them to spy on competition, I use them to also gauge how I'm doing too. I only use the free version but their dashboard and tools are so simple and insightful regardless!

Cons

I only didn't like how costly it is, I won't be using this for the premium options, only the free options are good enough.

Vendor response

Thanks for the great review, Kevin! We're happy to hear that you're getting so much out of the free version. It's been helping thousands of search marketers for years--with no time cut off. Continued success to you!

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Edward C.

Verified reviewer

Higher Education, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Spy on your competitors

Reviewed 4 years ago

Great to provide keywords to work on in order to drive more visitors to our website

Pros

A great way to research the SEO/SEM strategies of competitor websites and get insightful statistics

Cons

The paid plans are quite expensive for ordinary website owners (not agencies)

JD
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Josias D.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SpyFu logo

SpyFu

SpyFu review

Reviewed 6 days ago

it does the job well everything is well organized and attractive

Pros

The keywords are really interesting it is a very good software for SEO very rich in features

Cons

No drawbacks for the moment in any case

Vendor response

Thank you, Josias, for the 5-star review! We're happy to see you getting so much from the features we offer.

NK
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Nal K.

Retail, 51-200 employees

Used other for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Very helpful in building my keyword strategy, yet lacks functionalities like those in SEMRush.

Reviewed 4 years ago

I was able to create an effective keyword strategy and helped me determine an effective SEM budget and channels.

Pros

Getting information on my competitors' SEO and SEM strategies such as keyword strategy, SEM budget and back-links.

Cons

No live support, I didn't like their user interface, overall value for money wasn't that great. I wish they had an option where I can pay for the features I want, and not pay for the entire suite.

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Randy J L.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

Great SEO Tool Value

Reviewed 4 years ago

When I need something that I cannot find, their customer support is there. I've enjoyed using SpyFu over the past 3 years and will continue using is as one of my SEO and AdWord tools.

Pros

In comparison to other Ad and SEO tools, SpyFu offers a lot of great analytics. I like using it before taking on new clients to compare SEO and Ads. It also provides a great AdWords template to get started and the monthly reports and monitoring is good. Great value and tools!

Cons

I wish it offered more local business tooling but I've found work-arounds to get what I need before starting a new project.

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Jennie Z.

Verified reviewer

Internet, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Great way to compare your ads and keywords with competitors

Reviewed a year ago

With Spyfu, we are able to see how much our competitors are spending and the ads they're running, uncovering weak points that we were unaware of before.

Pros

-Knowing how our competitors are dominating, whether it be organic or SEO -finding inspiration from competitors' keywords and ads

Cons

It-Sometimes hard to understand and sparse through data -I wish they would narrow down the features to what is most important

Vendor response

We're happy to see how much you're getting out of competitive research. Thank you for sharing your feedback about understanding the data. We are working on continually improving the features so that they put out the most actionable info first. We're also loading tutorials onto the page to help speed up understanding. We appreciate hearing about whether or not we're on the right track. Thank you for taking the time to share a review of SpyFu!

NS
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Nirav S.

Automotive, 501-1,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SpyFu logo

SpyFu

Spy on SEO of your competitors using SpyFu

Reviewed 2 months ago

SpyFu is built with the best SEO fundamentals to help researchers get the maximum out of it. The user flow is well managed.

Pros

It gives a seamless user experience while researching keywords. The platform helps you explore new keywords along with monthly volume and trends. The pricing is on the budget-friendly side. Other equivalent tools are costly.

Cons

There is nothing that I can think about.

Vendor response

Thank you for your excellent review, Nirav! We're so happy to be a trusted part of your keyword research.

JH
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John H.

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

SpyFu logo

SpyFu

We use SpyFu for SEO keyword tracking and reporting.

Reviewed 5 years ago
Pros

Great user interface, depth of content reporting. They have a lot of features for people looking for in-depth SEO reports.

Cons

SaaS platform so not a ton of individualized customer support. The PPC estimates are not very accurate, but they are directionally correct.

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Talmage E.

Human Resources, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Best Value SEO and SEM Tool Available

Reviewed 4 years ago

Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu.

Pros

I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas.

Cons

It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights.

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Lairs J.

Verified reviewer

Computer Software, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

SpyFu logo

SpyFu

It's meh

Reviewed 3 years ago

i think it's worth the free trial but I'd recommend trying out competition before buying

Pros

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Cons

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Valuable Tool

Reviewed 4 years ago

A valuable asset to our tool set.

Pros

SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO.

Cons

The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off.

AR
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Anonymous Reviewer

Verified reviewer

11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

I absolutely love this program it helps me so much when discussing sales calls with potential leads.

Reviewed 5 years ago

The benefit I get from this software is that it helps me Benchmark where a client should be spending their PPC dollars.

Pros

I love that they also send you videos of how to use their software in different ways. The production of these are about 3 to 5 minutes which is the perfect length for me to be able to listen to them while I'm doing other work to understand the software better.

Cons

I would say it's a little Limited in some respects to what you can do with scoping out competitor SEO functionality, it's mostly about the PPC spend anyways though.

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Lopaze L.

Verified reviewer

Used other for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Good experience for research

Reviewed 5 years ago

Search for any competitor. Download their keywords.

Pros

You can do some online research to find out how your competition is marketing. Product creation ideas and best platforms to promote and good for seo.

Cons

Support is pretty much only available via chat and email. The software is unable to offer PPC insight for Yahoo or Bing. Only compatible with Google. The platform can sometimes be less than accurate when it comes to keywords and ad positions.

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Aaron M.

Verified reviewer

Wholesale, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

Share this review:

SpyFu logo

SpyFu

I cant live without SpyFu. I feel like Im cheating!

Reviewed 5 years ago
Pros

History of your closest competitor's ad text AND data showing what worked for them and what didn't? Yes please! I print weekly reports to easily prove SEO progress.

Cons

The biggest issue is exporting graphs and charts. Only the data is exported. Its a little sluggish at times too.