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Semrush vs SpyFu Comparison

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Overview

Category Leaders

Semrush is a leading online visibility management software-as-a-service platform.

Category Leaders

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

119.95

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

987

386

38

3

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

5

4

3

2

1

65

44

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

They constantly improve the product and come up with amazing new features. SEMrush has become an important tool for marketing initiatives.

PK

Piril K.

It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.

AR

Anonymous Reviewer

SEMRush is a great easy to use tool that is very user friendly. It’s multi purpose and has some fantastic functionalities that we use across SEO, content, PPC, Socials.

SS

Stephanie S.

Pros

There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Dwight Z.

It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.

SH

Shawn H.

It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.

Fernando Adrian O.

Cons

Everything has been a frustrating struggle. Many features that are included with the starter level of other online SEO platforms cost extra with SEMrush.

MV

Michael V.

SEMRush has been horrible to learn and work with. Nothing is intuitive or user-friendly.

MV

Michael V.

It's sad that I would have to pay almost half of my subscription price just to have a second user be able to access our account.

BD

Brennan D.

Cons

I have had a negative experience and will not be using SpyFu in the future.

AR

Anonymous Reviewer

There are some websites which are missing in their database so I can't get any info on their campaigns.

AR

Anonymous Reviewer

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

AR

Anonymous Reviewer

  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features94
  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • Total features9
  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Integrations

  • Total integrations30
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier
  • Total integrationsN/A
  • BigCommerce
  • Drupal
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn
  • Magento Commerce
  • Mailchimp
  • Marketo Engage
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Twitter
  • WooCommerce
  • Wordpress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Semrush logo

Semrush

LOVE IT!

Reviewed a year ago

Overall our experience has been great. We even canceled another SEO/SEM service that we utilized. It has been instrumental in up- leveling our clients.

Pros

It is easy to use. I signed up and started using it the same day. There was not a learning curve.

Cons

The cost was a deterrent at first. -SEMrush had a few additional features that we liked over SpyfFu. Though, I do wish it did a few more things that SpyFu does. For the cost difference, it should do everything plus what SpyFu does.

Vendor response

Hi Gennifer, thank you so much for your review! We are happy to know you enjoy SEMrush tools!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Semrush logo

Semrush

Better than Moz but missing some features

Reviewed 2 years ago

We have save a tremendous amount of time using SEMrush to establish a baseline of performance and be able to make improvements form there.

Pros

The detailed site audit feature and keyword ranking tracking are great. Being able to quickly assess site performance and compare crawls over time is tremendously helpful.

Cons

The keyword functions for performing an audit and determining gaps are okay. We need to supplement with SpyFu and Moz for competitor and ranking data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

SpyFu logo

SpyFu

Lots of broken features

Reviewed a year ago

I have had a negative experience and will not be using SpyFu in the future.

Pros

More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Cons

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Vendor response

Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see?

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Good tool but needs a little more

Reviewed a year ago

It's a good tool, but for my specific needs I couldn't replace SEMRush

Pros

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Cons

The reports in the basic version are quite limited.

Vendor response

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

SpyFu logo

SpyFu

Great bang for the buck - easy keyword research for a minimal cost

Reviewed 4 years ago
Pros

There's great data here and the dashboard is really easy to use. You can scrape a lot of paid search data here, do competitor research, and maximize your search strategy.

Cons

Not as deep as the more expensive tools like SEMRush. However, that's not what you're paying for here.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

See behind the current on your competitors

Reviewed a year ago

They are the leaders in competitor keyword analysis, very positive experience.

Pros

SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you.

Cons

It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis.

Vendor response

Thanks, Paolo, for sharing a review of SpyFu. Glad to hear you're getting great use out of the tools!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

SpyFu logo

SpyFu

Best Value SEO and SEM Tool Available

Reviewed 3 years ago

Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu.

Pros

I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas.

Cons

It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

Best research tool for PPC out there!

Reviewed 6 months ago

Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company!

Pros

This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product.

Cons

It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine.

Vendor response

We're glad to be a part of your PPC research. We appreciate all of your feedback. It's helpful to hear from customers about what's working well and what can improve. Thank you for the kind words and for taking the time to write a review!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

SpyFu logo

SpyFu

Providing us High Quality SEM Keywords

Reviewed 3 years ago

Helps me get more keywords to bid against without doing too much research.

Pros

Really useful to get ideas from competitors. A little bit more complicated than one click, but it gives me good direction to do more research. Combined with SEMRush or something similar, you can get a lot of intel.

Cons

Put more emphasis into your core differentiator, the PPC research tool. Also, a high level report on what's important/best recommendations would make it easier for me to use.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

SpyFu logo

SpyFu

Excellent Tool for Competitor Analysis

Reviewed 3 years ago
Pros

I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.

Cons

While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.