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SpyFu

SEO and advertising research tools

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SpyFu Alternatives

How do SpyFu alternatives compare?

WordStream Advisor and Funnel Science stand out as its top competitors based on similarity, popularity and user reviews. When comparing SpyFu to its top 100 alternatives, Wix has the highest rating, with HubSpot Marketing Hub as the runner-up, and SpyFu ranking 22nd place. Wix has the most reviews with a total of 6,701, while SpyFu has 120. Users say Wix tops the list for value for money followed by HubSpot Marketing Hub, while SpyFu comes in 23rd. Users also say Wix and HubSpot Marketing Hub are the easiest to use, while SpyFu takes 21st place.

What are the top 5 alternatives to SpyFu?


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Top 100 Alternatives & Competitors to SpyFu

WordStream Advisor

4.5
(307)

Online Advertising Software for SMBs

Features

Total

7

42

10

features in common

7

features in common

WordStream Advisor's unique features

  • Event Triggered Actions

  • Bid Management

  • Task Management

  • URL Builder

SpyFu's unique features

  • Competitive Analysis

  • Keyword Rank Tracking

  • Customizable Branding

Value for money

4.2

0.1

4.3

What users say about WordStream Advisor's value for money

The customer service is awesome, and the user interface is clean and easy to use. I love that it syncs with AdWords, allowing me to quickly diagnose and implement changes to all my campaigns.

EW

Emily W.

Absolutely the best customer support and training that I've ever experienced from a software company. It's easy to use and understand and has nice reporting features that are also easy to customize.

TS

Tracy S.

Funnel Science

5.0
(14)

Predictive Sales & Marketing Analytics

Features

Total

6

48

10

features in common

6

features in common

Funnel Science's unique features

  • Multiple Site Management

  • Bid Management

  • URL Builder

  • Search/Filter

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

  • API

  • Customizable Branding

Starting from

$75/month

Value for money

5.0

0.7

4.3

What users say about Funnel Science's value for money

The best thing with the software is how fast and easy it is reach out to hundreds of prospects in a short amount of time. Before using this software my limitations were physical tasks against time.

AL

Aaron L.

It is like the ultimate tool for business success. Both thumbs way up to the Funnel Science Team.

EH

Eric H.

Semrush

4.7
(1.4K)

SaaS solution for online content marketing

Features

Total

10

95

10

features in common

10

features in common

Semrush's unique features

  • Reporting/Analytics

  • SEO Management

  • Client Management

  • Geolocation

SpyFu's unique features

  • No unique features

Starting from

$119.95/month

Value for money

4.3
4.3

What users say about Semrush's value for money

Really happy with Semrush, besides the contact improvements it comes with a great online community and friendly staff. Value you get out of this tool is evident.

LS

Leonard S.

Comprehensive and robust. Best for established businesses who have the budget and manpower to manage regularly.

SP

Sarah P.

ReportGarden

4.4
(59)

Marketing Agency Software for Management & Reporting

Features

Total

2

29

10

features in common

2

features in common

ReportGarden's unique features

  • Budgeting/Forecasting

  • Data Visualization

  • Billing & Invoicing

  • Document Management

SpyFu's unique features

  • For Small Businesses

  • Competitive Analysis

  • API

  • Customizable Branding

Value for money

4.2

0.1

4.3

What users say about ReportGarden's value for money

Things are easily fixed same-day with a CS support ticket and for that, I think Report Garden is awesome. Good customer support is deliverable in and of itself, and they outperform.

RA

Ryan A.

The best thing with it is the customer service being very helpful and fast along with helping our clients understand the most important parts of their reporting.

Matt H.

adCore

5.0
(2)

FREE AdWords PPC Software

Features

Total

2

12

10

features in common

2

features in common

adCore's unique features

  • Client Management

  • User Interaction Tracking

  • Pageview Tracking

  • Conversion Tracking

SpyFu's unique features

  • For Small Businesses

  • Competitive Analysis

  • API

  • Customizable Branding

Marin Software

3.4
(9)

Online Advertising Management Platform

Features

Total

6

41

10

features in common

6

features in common

Marin Software's unique features

  • Customizable Fields

  • Lead Management

  • Advertising Management

  • Campaign Analytics

SpyFu's unique features

  • For Small Businesses

  • Competitive Analysis

  • Keyword Rank Tracking

  • Customizable Branding

Yext

4.3
(104)

One search platform. Limitless search solutions.

Features

Total

7

135

10

features in common

7

features in common

Yext's unique features

  • Access Controls/Permissions

  • Mapping

  • Reminders

  • Digital Asset Management

SpyFu's unique features

  • For PPC Campaigns

  • For Small Businesses

  • Campaign Management

Value for money

3.9

0.4

4.3

What users say about Yext's value for money

I love that updates and changes are seamless with this software over multiple platforms. Also love the ability to track and monitor reviews all in one place.

KD

Katy D.

We use Yext to help manage the listings of our clients and so far so good. They are super responsive and I love how everything is updated pretty quickly when you submit or if you have a question.

AR

Anonymous Reviewer

Features

Total

4

15

10

features in common

4

features in common

BrightEdge's unique features

  • Reporting & Statistics

  • Performance Metrics

  • Real Time Reporting

  • SEO Management

SpyFu's unique features

  • Customizable Branding

  • Campaign Management

  • Analytics/ROI Tracking

  • For PPC Campaigns

Value for money

3.2

1.1

4.3

What users say about BrightEdge's value for money

The tool helps in showing ranks and recommendations for individual keywords which is fantastic for a business like ours.

MK

Mayank K.

The folks at BrightEdge met with us weekly via webconference to review recommended action items to improve our SEO performance. They were always incredibly responsive and helpful.

JS

Jeffrey S.

Moz Pro

4.5
(300)

SEO & Social Monitoring Made Simple

Features

Total

8

40

10

features in common

8

features in common

Moz Pro's unique features

  • Workflow Management

  • Multiple Site Management

  • Site Search Tracking

  • Rank Tracking

SpyFu's unique features

  • For PPC Campaigns

  • Customizable Branding

Starting from

$99/month

Value for money

4.1

0.2

4.3

What users say about Moz Pro's value for money

Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.

NB

Nicole B.

It is fairly intuitive when it comes to keyword research and selection. I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

AR

Anonymous Reviewer

SEO PowerSuite

3.9
(91)

Defining the world's standards for SEO software

Features

Total

5

18

10

features in common

5

features in common

SEO PowerSuite's unique features

  • Content Management

  • Broken Link Discovery

  • Multiple Site Management

  • Partner Management

SpyFu's unique features

  • For PPC Campaigns

  • For Small Businesses

  • Analytics/ROI Tracking

  • Customizable Branding

Starting from

$299/year

Value for money

3.7

0.6

4.3

What users say about SEO PowerSuite's value for money

Also, customer support is worst and they don't consider your feedback and I am so confused how others can work on the tool which sends emails in an uncacceptable format.

Swadesh P.

Now they have openly charged my card, ignoring my initial request, and refusing to give my money back. I received no warning email ahead of this except for an email that they charged my card.

DP

Dave P.

Authoritas

4.2
(11)

Data science-driven SEO & content marketing platform

Features

Total

6

21

10

features in common

6

features in common

Authoritas' unique features

  • Referral Tracking

  • Pageview Tracking

  • SEO Management

  • Content Management

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

  • Analytics/ROI Tracking

  • Customizable Branding

Value for money

4.4

0.1

4.3

What users say about Authoritas' value for money

It is so easy to use and I love that it comes with a whole suite of tools that help me do my job. I am always up to date with all of my competitors' strategies and what has been working best for them.

Eric B.

The features are very comprehensive and beyond that, they have an excellent customer service team who will be available to you at any time if you need help.

Jean Bertin C.

Ahrefs

4.8
(309)

SEO toolset that helps you rank higher and get more traffic.

Features

Total

5

23

10

features in common

5

features in common

Ahrefs' unique features

  • Audit Management

  • Referral Tracking

  • Alerts / Escalation

  • Dashboard

SpyFu's unique features

  • Customizable Branding

  • For Small Businesses

  • For PPC Campaigns

  • Campaign Management

Starting from

$99/month

Value for money

4.3
4.3

What users say about Ahrefs' value for money

For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.

RW

Richard W.

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.

AR

Anonymous Reviewer

Majestic

4.5
(14)

Marketing search engine and SEO backlink checker

Features

Total

4

9

10

features in common

4

features in common

Majestic's unique features

  • Backlink Monitoring

  • Link Management

  • Dashboard

  • Audit Management

SpyFu's unique features

  • Keyword Tracking

  • Campaign Management

  • Analytics/ROI Tracking

  • For PPC Campaigns

Starting from

$41.66/month

Value for money

4.2

0.1

4.3

What users say about Majestic's value for money

The new link graph feature is amazing. Being able to see tiers of links allows my team to better analyze competition and saves us lots of time and money.

CW

Cody W.

Their historic index is one of the most comprehensive on the market comparing to other link checker tools. The historic index feature is very helpful when conducting my link detox campaigns.

RC

Raluca C.

Botify

4.3
(4)

Make Search Work

Features

Total

5

36

10

features in common

5

features in common

Botify's unique features

  • Customizable Reports

  • Mobile Keywords

  • Activity Dashboard

  • Google Analytics Integration

SpyFu's unique features

  • Customizable Branding

  • For Small Businesses

  • For PPC Campaigns

  • Campaign Management

Synup

3.9
(7)

Online listings & reputations management

Features

Total

4

26

10

features in common

4

features in common

Synup's unique features

  • Reporting/Analytics

  • Data Synchronization

  • Alerts/Notifications

  • Reporting & Statistics

SpyFu's unique features

  • Competitive Analysis

  • Keyword Tracking

  • API

  • Analytics/ROI Tracking

WooRank

4.7
(58)

SEO Tool - Reach and grow your digital audience with WooRank

Features

Total

4

15

10

features in common

4

features in common

WooRank's unique features

  • Content Management

  • SEO Management

  • Mobile Keywords

  • Google Analytics Integration

SpyFu's unique features

  • Customizable Branding

  • Campaign Management

  • API

  • Analytics/ROI Tracking

Starting from

$49/month

Value for money

4.3
4.3

What users say about WooRank's value for money

It also acts as a pretty good site monitor as an added bonus. The reporting is great especially our ability to customize them to suit our needs.

William H.

Clear interface (I think it's the best solution for beginners). Good price (I believe that Woorank is worth money we pay for it).

Anna P.

AgencyAnalytics

4.9
(101)

The All-In-One Marketing Reporting Platform for Agencies.

Features

Total

8

66

10

features in common

8

features in common

AgencyAnalytics' unique features

  • Customizable Reports

  • Customizable Dashboard

  • Localization Automation

  • Multi-Campaign

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

Starting from

$10/month

Value for money

4.8

0.5

4.3

What users say about AgencyAnalytics' value for money

The simplicity and ease of use. Agency Analytics has help us make our customer's experience simple and yet amazing.

BH

Brandon H.

My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system.

Muhammad T.

SE Ranking

4.8
(119)

All-Inclusive cloud-based SEO software

Features

Total

9

44

10

features in common

9

features in common

SE Ranking's unique features

  • Drag & Drop

  • Website Analytics

  • Multi-Language

  • Audit Management

SpyFu's unique feature

  • For Small Businesses

Starting from

$18.6/month

Value for money

4.7

0.4

4.3

What users say about SE Ranking's value for money

One of the great features that I liked about SE Ranking was the ability to track your rankings within City level. It is also very easy to setup and extremely intuitive.

DO

Dele O.

The new design is awesome and easy to navigate. I have all tools in one dashboard, like competitors analysis, keyword research and of course ranktracking.

PH

Patrick H.

Agency360

4.6
(8)

Advertising agency and marketing analytics software

Features

Total

6

34

10

features in common

6

features in common

Agency360's unique features

  • Task Management

  • Google Analytics Integration

  • Dashboard

  • Data Visualization

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

  • API

  • Customizable Branding

Keyword Management for PPC

(0)

PPC campaign building and management

Features

Total

1

1

10

features in common

1

features in common

Keyword Management for PPC's unique features

  • No unique features

SpyFu's unique features

  • Campaign Management

  • Analytics/ROI Tracking

  • Customizable Branding

  • Keyword Tracking

SeoSamba Marketing Operating System

4.9
(7)

Marketing automation for franchises, and small businesses

Features

Total

6

133

10

features in common

6

features in common

SeoSamba Marketing Operating System's unique features

  • Call Reporting

  • Review Monitoring

  • Search/Filter

  • Multi-Channel Communication

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

  • Keyword Rank Tracking

  • Competitive Analysis

Google Ads

4.4
(456)

PPC campaign management

Features

Total

1

7

10

features in common

1

features in common

Google Ads' unique features

  • Multi-Campaign

  • Campaign Analytics

  • Monitoring

  • Campaign Planning

SpyFu's unique features

  • Keyword Tracking

  • API

  • Competitive Analysis

  • Customizable Branding

Value for money

4.2

0.1

4.3

What users say about Google Ads' value for money

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.

CP

Christopher P.

The reach of Adwords is awesome and the majority of the features are straightforward and easy to understand. The ad, size and placement is great as well.

WW

Weston W.

Opteo

4.9
(110)

Google Ads management tool

Features

Total

5

15

10

features in common

5

features in common

Opteo's unique features

  • Multi-Campaign

  • Real Time Monitoring

  • Budget Control

  • Conversion Tracking

SpyFu's unique features

  • Competitive Analysis

  • For Small Businesses

  • Keyword Rank Tracking

  • Customizable Branding

Starting from

$97/month

Value for money

4.9

0.6

4.3

What users say about Opteo's value for money

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest.

AR

Anonymous Reviewer

Awesome support and perfect to find "hidden" improvements and opportunities for improvement.

JD

Jonas D.

Shape

5.0
(2)

PPC software that helps agencies optimize PPC ad spend

Features

Total

4

38

10

features in common

4

features in common

Shape's unique features

  • Advertising Management

  • Tagging

  • Audit Management

  • Customizable Reports

SpyFu's unique features

  • Competitive Analysis

  • Customizable Branding

  • Keyword Research Tools

  • Keyword Rank Tracking

Raven Tools

4.4
(109)

All in One SEO and SEM Tools

Features

Total

4

18

10

features in common

4

features in common

Raven Tools' unique features

  • Localization Automation

  • Multi-Account Management

  • Link Management

  • Post Scheduling

SpyFu's unique features

  • Customizable Branding

  • Keyword Tracking

  • API

  • Analytics/ROI Tracking

Starting from

$89/month

Value for money

4.2

0.1

4.3

What users say about Raven Tools' value for money

Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings.

JM

Jamin M.

I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.

RH

Ron H.

Features

Total

5

16

10

features in common

5

features in common

Searchmetrics Suite's unique features

  • Content Management

  • Localization Automation

  • Backlink Monitoring

  • Audit Management

SpyFu's unique features

  • Customizable Branding

  • For Small Businesses

  • For PPC Campaigns

  • Campaign Management

Starting from

397/month

Value for money

3.7

0.6

4.3

What users say about Searchmetrics Suite's value for money

I've really enjoyed the Searchmetrics Suite and the Searchmetrics team has been especially helpful as well. They're constantly improving the suite and taking customer feedback into account.

JV

Jessica V.

The content editor which helps you write SEO optimized texts is fantastic. As much as I dislike SearchMetrics in general, I think they nail that better than anyone else has.

AR

Anonymous Reviewer

DemandSphere

3.0
(1)

Enterprise SEO Made Simple

Features

Total

2

4

10

features in common

2

features in common

DemandSphere's unique features

  • User Management

  • Dashboard

SpyFu's unique features

  • For Small Businesses

  • Keyword Tracking

  • API

  • Campaign Management

WebCEO

4.7
(49)

Online suite of 22 enterprise-level SEO & reporting tools

Features

Total

5

21

10

features in common

5

features in common

WebCEO's unique features

  • Dashboard

  • Real Time Notifications

  • Click Tracking

  • Performance Metrics

SpyFu's unique features

  • Customizable Branding

  • For Small Businesses

  • For PPC Campaigns

  • Campaign Management

Starting from

$35/month

Value for money

4.6

0.3

4.3

What users say about WebCEO's value for money

It's vital software for someone like me, who needs to benchmark and see how well my client's business is growing. Software is not only of great use but also very affordable.

VS

Vladimer S.

It is unparalleled in ease of use and understanding data, for me and my clients. Automated custom reports, and the ability to let clients log in and drill down into the reports is a godsend.

AB

Al B.

ProRankTracker.com

4.7
(122)

Rank tracking & reporting software solution

Features

Total

5

18

10

features in common

5

features in common

ProRankTracker.com's unique features

  • Reporting & Statistics

  • Customizable Templates

  • Data Import/Export

  • Localization Automation

SpyFu's unique features

  • Customizable Branding

  • For Small Businesses

  • For PPC Campaigns

  • Campaign Management

Starting from

$19/month

Value for money

4.6

0.3

4.3

What users say about ProRankTracker.com's value for money

Pro Rank Tracker is one of most popular rank tracking tool. Its amazing for check your keywords and seo rankings and allow you to get picture of how your websites are performing.

AR

Ale R.

Accuracy of the results, free account, good pricing scheme, excellent and timely support, nice interface, api available.

GP

Greg P.

TribeLocal

2.3
(3)

Web-based search engine optimization (SEO) tool for SMBs

Features

Total

4

20

10

features in common

4

features in common

TribeLocal's unique features

  • Customizable Templates

  • Third Party Integrations

  • Audit Management

  • SEO Management

SpyFu's unique features

  • Keyword Tracking

  • Campaign Management

  • Analytics/ROI Tracking

  • For PPC Campaigns

Marketing Miner

4.6
(12)

Data mining tool for SEO specialists

Features

Total

3

14

10

features in common

3

features in common

Marketing Miner's unique features

  • Localization Automation

  • Reporting & Statistics

  • SEO Management

  • Audit Management

SpyFu's unique features

  • Keyword Tracking

  • For Small Businesses

  • Campaign Management

  • Analytics/ROI Tracking

Starting from

$29/month

Value for money

4.4

0.1

4.3

What users say about Marketing Miner's value for money

It is really great to have such kind of application on the market. If you want to get information from your customers about your company and your domain then you should try it.

Ramin S.

We've used marketing miner for Google SERP position tracking and it has delivered on its promise. It's a reliable and relatively inexpensive tool and fits great in our marketing stack.

David C.

SEOmator

3.2
(6)

SEO website analysis & audit tool

Features

Total

3

13

10

features in common

3

features in common

SEOmator's unique features

  • Data Import/Export

  • Widgets

  • SEO Management

  • Audit Management

SpyFu's unique features

  • Customizable Branding

  • For Small Businesses

  • Keyword Tracking

  • Keyword Research Tools

boomerank

5.0
(1)

Business intelligence and marketing platform for e-commerce

Features

Total

6

33

10

features in common

6

features in common

boomerank's unique features

  • Advertising Management

  • Predictive Analytics

  • Channel Attribution

  • Budgeting/Forecasting

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

  • API

  • Customizable Branding

iSpionage

4.7
(19)

Cloud-based competitor research and monitoring tool

Features

Total

4

19

10

features in common

4

features in common

iSpionage's unique features

  • Trend Analysis

  • Reporting & Statistics

  • Real Time Monitoring

  • Multi-Campaign

SpyFu's unique features

  • Customizable Branding

  • Campaign Management

  • API

  • Analytics/ROI Tracking

Starting from

$59/month

Value for money

4.6

0.3

4.3

What users say about iSpionage's value for money

I like the way iSpionage helps me generate ideas that in a couple of cases specifically turned around some business during a slow time in the season. For that, it's totally worth it.

AR

Anonymous Reviewer

Using the UI was easy and gave us awesome results, your support team helped us a lot, and during those few months we really enjoyed the platform.

AM

Alon M.

SimilarWeb Pro

4.5
(71)

Website & app traffic data analysis

Features

Total

5

24

10

features in common

5

features in common

SimilarWeb Pro's unique features

  • Time on Site Tracking

  • Goal Setting / Tracking

  • Referral Tracking

  • For Websites

SpyFu's unique features

  • For PPC Campaigns

  • For Small Businesses

  • Keyword Rank Tracking

  • Customizable Branding

Value for money

4.1

0.2

4.3

What users say about SimilarWeb Pro's value for money

Great way to analyze and segment your website audience. Plus, the competitive analysis provided by the tool is really good - great insights.

VB

Vishal B.

The tool has a lot of awesome features like traffic insights by many different categories like geo location and of course the amount of visitors with a given time.

Sven H.

SearchMan

(0)

App SEO & competitive intelligence

Features

Total

2

6

10

features in common

2

features in common

SearchMan's unique features

  • App Store Localization

  • ASO Reporting

  • Benchmarking

  • Competitor Monitoring

SpyFu's unique features

  • For Small Businesses

  • Keyword Tracking

  • API

  • Campaign Management

Clixtell

4.9
(26)

Google Ads Click Fraud Detection & Protection Software

Features

Total

6

47

10

features in common

6

features in common

Clixtell's unique features

  • Call Tracking

  • IP Blocking

  • Multiple Site Management

  • Problem Area Alerts

SpyFu's unique features

  • For Small Businesses

  • For PPC Campaigns

  • Keyword Rank Tracking

  • Customizable Branding

Starting from

$20/month

Value for money

4.8

0.5

4.3

What users say about Clixtell's value for money

Very easy user interface and customer rep. is very knowledgeable and helpful. I would like to recommend this tool to my friends.

BS

Bethany S.

I had a good customer support representative that guided me through the process. Clixtell is the best company of that software that I've used so far.

CD

Chen D.

ClickCease

4.8
(154)

Prevent Click Fraud on Real-Time

Features

Total

5

45

10

features in common

5

features in common