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Showpad vs Substrata Comparison (2026)

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4.7

Salesforce Sales Cloud

4.4

Good recommendations?

Showpad

Substrata

Overview

Equip sales teams with content, training, and insights in one platform to improve execution, align teams, and drive consistent revenue outcomes.

Cloud-based B2B sales platform using deep learning to decode behavioral signals and guide deal strategy for revenue teams.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.9

166

153

Value for money

Ease of use

Features

Customer support

98%

would recommend this app

Pros

“With Showpad, the proper process is carried out with the correct content so that each of the sellers does their job in the best way possible with fundamental tools for better service and more satisfactory and faster sales.”

Ian R.

system technique

“More advanced branding or customizing functionality can necessitate more comprehensive training or support, and bringing on a large sales force is time-consuming due to the learning curve associated with managing rich media and interactive content.”

Everett S.

Documentation Manager

“What I like the most about showpad is that it's highly customizable, the shared spaces can be built easily and the design can be adjusted easily even by non professional”

Chiara G.

Marketing and communication

Pros

“It helped me to modify tone, pace, and message delivery for improved client engagement by keeping me conscious of how my communication is received.”

Joao P.

Support Analyst

“Cloudiway is notable for its emphasis on security and compliance. When managing enterprise data, operating on Microsoft Azure with SOC 2 Type 2 certification boosts confidence.”

Wenderson C.

administrative assistant

“I'm able to detect emotional indicators and buyer readiness, which keeps me from pushing too quickly and lets deals progress at a speed that is comfortable for both parties.”

João S.

Dev

Cons

“The search function sometimes returned unexpected results which slowed folks down.”

Chris C.

Manager, Business Development

“I don't really like how it displays search results.”

Chiara G.

Marketing and communication

“I think that the reporting features can be a tad confusing. When trying to pull reports and stats on external customers, I often find that Showpad is referring to 'customers' as internal Showpad users such as the Sales force, rather than the end user/ external customer that I am seeking.”

Lauren W.

Digital Marketing Lead

Cons

“For very small businesses, the cost could be prohibitive, making it difficult for them to adopt certain tools or services without compromising their limited financial resources.”

Wenderson C.

administrative assistant

“For students or individual users the pricing may feel high if you are not fully utilising all features consistently.”