Sprout Social vs Brand24

Instagram

Snapchat for Business

Zoho Social

Instagram is a social networking app which lets users share photos & videos from their mobile phones, like posts, comment, send private messages, and more

Snapchat is a messaging & multimedia mobile platform that allows users to communicate with customers, create vertical video ads, and manage campaigns

Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Marketing Manager

Outdated provider with cut back support staff but charging more for less.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Alerts/Notifications

Assignment Management

Audience Targeting

Automated Publishing

Automated Scheduling

Benchmarking

Brand Tracking

Calendar Management

Campaign Analytics

Campaign Management

Campaign Tracking

Categorization/Grouping

Charting

Collaboration Tools

Communication Management

Competitive Analysis

Competitor Monitoring

Contact Management

Content Library

Content Management

Conversion Tracking

Customer Engagement

Customer Experience Management

Customer History

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Reports

Dashboard

Data Visualization

Editorial Calendar

Employee Advocacy

Engagement Tracking

Feedback Management

File Sharing

Image Editing

Image Library

Influencer Tracking

Keyword Filtering

Keyword Tracking

Layout & Design

@mentions

Monitoring

Multi-Account Management

Multi-Channel Attribution

Multi-Channel Campaigns

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Post Scheduling

Publish Scheduling

Real-Time Analytics

Real Time Editing

Real-Time Monitoring

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Response Management

Review Monitoring

Search/Filter

Sentiment Analysis

Social Advertising

Social Listening

Social Media Integration

Social Media Monitoring

Social Performance Management

Social Promotion

Tagging

Task Management

Task Progress Tracking

Third-Party Integrations

Trend Analysis

Visual Analytics

Web Tracking

Workflow Management

By industry, Sprout Social reviewers are most commonly professionals in marketing and advertising (28%). The most frequent use case cited is social media marketing (72% of reviewers).

Users and use cases

Some reviewers find the free trial without a credit card helpful, and they appreciate robust features for larger organizations. However, many reviewers feel pricing is high, and they say essential features are locked behind costly plans.

Value for money

The Sprout Social integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Sprout Social.

Integrations

Sprout Social is a social media marketing program with key features that include post scheduling, automated publishing, reporting and analytics, content management, multi-account management, and more.

Sprout Social

Web-based

iPhone

iPad

Android

Hootsuite

Buffer

Later Social

Agorapulse

SocialPilot

Loomly

CoSchedule Marketing Suite

SOCi

Cloud Campaign

monday.com

Metricool

Sendible

HubSpot Marketing Hub

Sprinklr

Khoros Marketing

Meltwater

Standard

Professional

Advanced

Enterprise

Account connectivity challenges

Sprout got rid of our account manager and AU support teams, without telling us - we've been ghosted since before our contract was due to auto renew.

46% of reviewers feel negative about Account Management, noting frequent issues with account disconnections and difficulties managing multiple profiles. Users report that accounts sometimes log out unexpectedly, require repeated reconnections, or have limited platform support. Reviewers say these problems create inconvenience and disrupt scheduled posts, especially when handling several social channels. Some users mention confusion with approval workflows and limited account manager support, which they feel prevents them from optimizing the platform and accessing all tools efficiently.

Frequent technical glitches

78% of reviewers feel negative about Bugs and Issues, reporting recurring software glitches that disrupt workflow. Users indicate problems such as account disconnections, failed posts, inconsistent data, and notification delays hinder their ability to manage social media efficiently. Reviewers say technical issues sometimes require manual intervention, cause lost messages, or force repeated logins. Some users report slow resolution times from support and find these bugs frustrating, especially when they impact scheduled content or analytics accuracy. They feel ongoing glitches reduce reliability and add unnecessary complexity.

High cost and paywalls

64% of reviewers feel negative about Pricing, citing high subscription fees and additional charges for features or users. Users think the pricing model is prohibitive for small businesses, freelancers, and individuals, making it difficult to justify the expense compared to other tools. Reviewers mention that essential features are often locked behind expensive tiers, and auto-renewal policies can be restrictive. They say the cost increases quickly with more accounts or users, and feel that the value does not always match the price, especially when similar functionality is available elsewhere for less.

Centralized engagement management

Director of IT and Digital Marketing

We love the smart inbox for working through all of our customer engagement interactions across social platforms and across team members.  

97% of reviewers feel positive about Smart Inbox, highlighting its ability to consolidate messages and interactions from multiple social channels into a single, organized hub. Users indicate this feature streamlines monitoring, assignment, and response workflows, making it easier to track engagement and ensure timely replies. Reviewers appreciate the flexibility to split inboxes for different needs, the ease of use for team members, and the sense of accomplishment when clearing tasks. They say Smart Inbox is crucial for maintaining oversight and managing customer interactions efficiently across platforms.

Intuitive and clean design

Chief Marketing Officer

Its interface is intuitive, the menu is simple and the statistics are presented with easy-to-read graphs.

94% of reviewers feel positive about the User Interface, describing it as clean, intuitive, and visually appealing. Users think the straightforward layout and easy navigation enhance their experience, allowing them to access features quickly without confusion. Reviewers appreciate the minimalist design, which they say reduces clutter and makes onboarding simple for new team members. They find the interface user-friendly, with accessible menus and clear statistics, which contributes to a pleasant and efficient workflow when managing social media tasks.

Efficient team coordination

We were looking for a way to collaborate on socials comments across a team which is why we jumped on Sprout Social.

89% of reviewers feel positive about Team Collaboration, emphasizing the platform’s ability to facilitate teamwork through task assignment, approval workflows, and permission settings. Users indicate these features help organize projects, delegate responsibilities, and maintain clear communication among team members. Reviewers appreciate the ease of onboarding, the ability to collaborate across locations, and the support for managing large groups. They say the collaborative tools save time, reduce stress, and make it easier to coordinate social media strategies, especially for organizations with multiple users.

Comprehensive social oversight

Junior Designer

Because of its usability, high level of intuitiveness in its user interface, integrated functions, and established metrics for reports, Sprout Social is well-liked in my organization when managing social networks and all the content intended for them.

Amazing Designs!

It allows me to organize our posts, plan the content of my social networks, and best of all, leave scheduled publications.  

92% of reviewers feel positive about Social Media Management, noting its robust scheduling, analytics, and engagement tools. Users think the platform simplifies managing multiple accounts, consolidates notifications, and enables efficient content planning. Reviewers appreciate being able to track interactions, generate detailed reports, and monitor brand mentions across networks. They say these features save time, improve productivity, and provide valuable insights for strategy. Some reviewers find the centralized dashboard essential for streamlining workflows and maintaining a consistent presence across all social channels.

Content Creator

a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain

President

If you’re an agency that is looking to destroy your bottom line, pass on expensive unnecessary costs to your clients and be locked in to a service that cares about nothing except squeezing every dime out of your business, Sprout Social is definitely the social media management platform for you!

Talent Acquisition

Super easy to use - our marketing team is able to publish quality content into Sprout, and I can easily spread it to my network with the click of a button - super cool way to generate engagement.

Customer Service Executive

It prevents me from having to log in and out of separate accounts just to respond to comments or DMs.

Operations

I tried a bunch of social content schedulers to find what would work best for my business.

Client Success Specialist

There are times when certain metrics display incomplete data and you need the assistance of Sprout Support to backfill missing data points.

Mobile Marketing Lead

In the case of individual subscriptions, logging into the same account from multiple devices becomes difficult, and may require a new verification or password change.

Detailer

Sprout Social's reporting and analytics are great, they have in-depth insights that help refine my social media strategy.

Graphic Designer

With over 25 profiles to manage, it makes it so easy to interact and schedule posts across all of them or individually.

Marketing Analytics and Research Manager

I wish they had access to more data (e.g. Instagram Reels, organic-only performance) , but it's an API limitation.

Marketing Coordinator

Having switched over from another provider the learning curve was quite simple as the user interface is intuitive.

I was promised that external approved were free, so sending approval requests to clients would not cost extra, they never mentioned that you’re only allowed 3 external approved for THE ENTIRE ACCOUNT.

Digital Marketing Specialist

Overall, Sprout Social has been a valuable tool for simplifying social media management.

Marketing Director

The vaue we're getting is great and they're willing to customize your plan based on what you need.

Social Media Coordinator

As a life long social media user and lover, Sprout makes it easy to do task such as social listening, scheduling, and reporting!

it creates a LOT of the same exact posts.

Senior Digital Marketing Manager

It was a strong tool that did what we needed for a medium size business.

I like that all of our social stuff comes in to one place.

Digital Marketing Executive

The scheduling tools are very easy to use in the publishing area and the ability to use Groups is a nice touch.

Social Media Associate

I like the incredible statistics and data given for each platform.

Digital Strategy Marketing Manager

I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.

It is very expensive and I feel like the data is the only difference between sprout and others.

The Smart Inbox feature is a huge time saver as it eliminates the need to log in to each platform individually.

I’d like to learn more about all the features Sprout offers

Social Media Lead

The ease with which I can pre-schedule posts and preview them as they will appear natively on each platform is nice.

I've used Sprout Social across multiple jobs and have always been happy with the product and their team.

There seem to be superior alternatives, that cost less, and are more customer friendly.

I really don’t have any negatives about the platform other that the price could be a bit better.

Overall an awesome tool, however there are less expensive options that do very similar things

accountant

Overall, I think Sprout Social is a powerful tool that can help businesses and organizations manage social media more efficiently and effectively.

Their team is responsive and knowledgeable, always ready to assist with any issues or questions.

Furthermore, Sprout Social allows us to capture and organize important data, which can be displayed in a structured manner through its reporting capabilities.

freelance content marketing strategist and writer

The guidance the platform offers for each channel, helping to select the right time, word length, keywords, etc. to ensure your post is best suited for each channel.

Sprout Social vs Brand24 Comparison (2026)

Sprout Social

Brand24

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives