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Sprout Social vs Oktopost Comparison (2026)

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Sprout Social

Oktopost

Overview

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

199

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

609

324

217

Value for money

Ease of use

Features

Customer support

67%

would recommend this app

4.5

110

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

Pros

“Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team.”

Sergio R.

Coordinatore Infermieristico

“Instead of jumping between Facebook, Instagram, and the rest, I could post to all of them from one spot wich saved me a bunch of time.”

Zach W.

Enterprise Account Manager

“Super easy to use - our marketing team is able to publish quality content into Sprout, and I can easily spread it to my network with the click of a button - super cool way to generate engagement.”

Mikey B.

Talent Acquisition

Pros

“In my role as a CSM, I am normally sharing insights on my social media profile about the latest trends in the HR space, and by having an easy system to schedule and post curated content in no time it helps me position myself as an industry trusted advisor”

Alain A.

Customer Success Manager

“The analytics and reporting made it easy to demonstrate impact to stakeholders, and the integration with marketing automation and CRM tools streamlined our workflows.”

Justin S.

Director of Sales

“It’s a very intuitive platform, the integrations are excellent and Oktopost really provides visibility for the entire business of social media activity and the customer support is always excellent.”

Dominic Y.

VP Digital Marketing EMEA

Cons

“It works good but it gets expensive fast, espcially if you have a few people on your team or a lot of accounts. If your just one person or a tiny business it might feel like to much money for what you need.”

Zach W.

Enterprise Account Manager

“a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain”

Patricia M.

Content Creator

“There are times when certain metrics display incomplete data and you need the assistance of Sprout Support to backfill missing data points.”

Laura D.

Client Success Specialist

Cons

“The only thing that I've experienced challenges with is the Inbox email notifications - we have a number of linked social profiles managed by different people and Oktopost doesn't allow us to filter the email notifications for new conversations in the Inbox.”

Niki K.

Global Social Media Manager

“Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer”

Dan H.

Director of Digital Marketing

“Although the platform offers me great social capabilities, sometimes the search results can be a bit limiting and I don't always find all the mentions or messages relevant to my brand.”